Cracking the Generics Code: Your Single-Source Success Manual for Winning in Multi-Source Product Markets!, Chaganti Subba Rao
Автор: Chaganti Subba Rao Название: Pharmaceutical Marketing in India: For Today and Tomorrow ISBN: 9388305256 ISBN-13(EAN): 9789388305259 Издательство: Неизвестно Рейтинг: Цена: 8267.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Twenty-five years ago, Pharmaceutical Marketing in India: Concepts, Cases, Strategy was the first-ever sectoral marketing book in the Asia Pacific Region. Today, twenty-five years later, Pharmaceutical Marketing in India for Today and Tomorrow continues to be the most comprehensive sectoral marketing book in pharmaceuticals in the Asia Pacific Region.
The new 25th Anniversary Edition of the book is an updated version of the original text with significant new content. The seventy plus cases in the book show how some of the highly successful practitioners of Pharma marketing in India have positioned their products, launched and promoted their brands and defended their therapeutic segments. The experiential insights these cases provide are immensely useful for both the practitioners as well as the students of pharmaceutical marketing in India.
What is new in this all-new 25th Anniversary edition? The book presents an introduction to all aspects of changes and initiatives that are happening in the first world markets and whatever baby steps that are being taken by Indian drug majors and their MNC counterparts in India. To name a few - Changing detailing practices such as e-Detailing, iPad detailing or tablet detailing, digital marketing strategies, social media strategies for the pharmaceutical industry, multichannel marketing, closed-loop marketing among others.
The new ways of engaging and building meaningful relationships with physicians in today's declining physician access scenario are medical sales liaisons (MSL), key opinion leader (KOL) management and key account management (KAM). This latest edition includes these. The primary purpose of this edition is to make it not only relevant for today but also for tomorrow. In other words, to make it as future-proof as is possible.
Описание: Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels.
Автор: Chaganti Prabhakar, Helms Rich Название: Amazon Simpledb: Lite Edition ISBN: 1849683689 ISBN-13(EAN): 9781849683685 Издательство: Неизвестно Рейтинг: Цена: 4044.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Dinoflagellates are fascinating protists, mostly unicellular, distributed in environments ranging from the polar to tropical seas, hypersaline, coastal, estuarine and oceanic waters. There are about 2,377 dinoflagellate species recognized. They exhibit a great diversity of shape, size, biochemical composition and physiological characteristics. Generally free floating, dinoflagellates are photosynthetic, a few species such as the Symbodinium are symbiotic, living in corals, while a few are parasitic. This volume presents a discussion on dinoflagellate phylogeny based on recent developments in molecular biology. It provides insights into the similarity of pigment composition with other microalgae. A comprehensive coverage of their carbon assimilation rates is presented, which appear to be low compared to other microalgae. Besides photosynthetic assimilation, an interesting aspect of acquiring carbon is through mixotrophy which appears to be wide spread amongst dinoflagellates and a thorough discussion is presented. Key features of this book include recent methods of culturing dinoflagellates, which can serve as analogues of their blooms in understanding their physiology, biochemistry and production of phycotoxins. This book, based on massive data collected over decades of research, provides an informative overview on the spatial and temporal distribution and dispersal of dinoflagellates by ocean currents, ballast water introductions and climate changes. About 70 species of dinoflagellates are implicated in the production of ephemeral harmful algal blooms (HABs), which are on the increase globally. Based on several case studies, a comprehensive coverage of the phycotoxins produced by HAB species (PSP, DSP, ASP, Ciguatera, NSP) is presented. The adverse effects of phycotoxins on human health, and the loss of revenues ($50 million in the USA) due to fish kills are evaluated. Latest advances in the methodology of genomics are presented with a view to highlight their importance and to understand their linkage with phycotoxin production. A discussion of remediation measures to manage HABs is presented, which would be highly useful in aquaculture operations. This book provides a large number of illustrations, microphotographs and color photographs. It is ideal for any audience requiring an in-depth exposure to current issues, ideas and methods used in dinoflagellate studies. The topics discussed serve as a useful reference to researchers, scientists, environmental managers, undergraduate and graduate students.
Автор: Subba DIL B. Название: Government`s Strategy Against the Maoist Insurgency in Nepal ISBN: 1249410983 ISBN-13(EAN): 9781249410980 Издательство: Неизвестно Рейтинг: Цена: 10658.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.
Автор: Subba Desh, Fisher R. Michael, Kumar B. Maria Название: India, a Nation of Fear and Prejudice: Race of the Third Kind ISBN: 1796002992 ISBN-13(EAN): 9781796002997 Издательство: Неизвестно Рейтинг: Цена: 4758.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: So many nations today, large and small, are faced with compelling global and local circumstances, breaking acute crises, and lingering long-term chronic problems that demand leaders and followers to cope as best they can. However, there's a growing suspicion in most everyone's minds-from the higher classes to the lower classes, across races, religions, and various differences-where there is a deep feeling that something big needs to change. From real threats and tragic events like violence, crime, wars, global warming, mass extinctions to more specific problems of population densities to health concerns and economic near-collapse, people know that living in fear is not a quality way to live. India is a unique and great nation, with its tragic realities in the past and present, haunting its future. B. Maria Kumar, born and raised and having worked all his career in the streets, knows India well and knows what needs to change. He writes from great intellectual acumen, an understanding of history and mythology, and with vision for a better India. He has invited two colleagues to respond to his analysis of problems and solutions, each of them (Subba, a Nepali philosopher and poet living in Hong Kong, and Fisher, a Canadian philosopher and educator) to respond to his views. This book brings a trifold synthesis of how the nature and role of fear is critical to the shaping and destiny of India. Not enough development theories or thinking have invoked "fear" as a major construct to analyze, as a new way to interpret culture, religion, policies, plans and governance overall across the world. India seems the perfect location to start a new critical and creative consciousness that sets goals that the three authors believe are essential for India to make progress into the twenty-first century. Growing insecurity, uncertainty, mistrust, and corruption that accompany them is no way to build a nation resilient for the major challenges coming. In the face of a daunting task, the authors step-up boldly into the dimension of vision and realities facing a nation. They don't shy away from saying what needs to be named, for only then will such honesty clear a path of fearlessness forward. This book will serve as a guide for many in India and its allies to rethink the ways they have understood the problems in India's development.
