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Ethics, Social Responsibility and Sustainability in Marketing, Altinbasak-Farina Ipek, Burnaz Sebnem


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Цена: 32142.00р.
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Автор: Altinbasak-Farina Ipek, Burnaz Sebnem
Название:  Ethics, Social Responsibility and Sustainability in Marketing
ISBN: 9789811379260
Издательство: Springer
Классификация:


ISBN-10: 9811379262
Обложка/Формат: Paperback
Страницы: 279
Вес: 0.44 кг.
Дата издания: 14.08.2020
Серия: Accounting, finance, sustainability, governance & fraud: theory and application
Язык: English
Издание: 1st ed. 2019
Иллюстрации: 7 illustrations, color; 13 illustrations, black and white; xxviii, 279 p. 20 illus., 7 illus. in color.
Размер: 23.39 x 15.60 x 1.65 cm
Читательская аудитория: Professional & vocational
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy.


Innovations in Sustainability

Автор: Marcus
Название: Innovations in Sustainability
ISBN: 110742111X ISBN-13(EAN): 9781107421110
Издательство: Cambridge Academ
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Цена: 5701.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This insightful book uses a series of high-profile company case studies to focus on two major challenges for sustainable innovation: fuel and food. It will appeal to graduate students and researchers in the fields of sustainable business, strategic management, business ethics and environmental economics.

Corporate Social Responsibility, Sustainability and Public Relations

Автор: Pompper
Название: Corporate Social Responsibility, Sustainability and Public Relations
ISBN: 0415855918 ISBN-13(EAN): 9780415855914
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание: This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.

Corporate Social Responsibility, Sustainability and Public Relations

Автор: Pompper
Название: Corporate Social Responsibility, Sustainability and Public Relations
ISBN: 113874350X ISBN-13(EAN): 9781138743502
Издательство: Taylor&Francis
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Цена: 7961.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people?

Integral ecology and sustainable business

Название: Integral ecology and sustainable business
ISBN: 178714464X ISBN-13(EAN): 9781787144644
Издательство: Emerald
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Цена: 18496.00 р.
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Описание: This collection addresses the relationship between business, the natural environment, ethics and spirituality with insights from economists, business scholars, philosophers, lawyers, theologians and practitioners globally. The contributions offer new and invigorating approaches to sustainable business practices and sustainability leadership.

Sustainability Assessment: A Rating System Framework for Best Practices

Автор: Cesar A. Poveda
Название: Sustainability Assessment: A Rating System Framework for Best Practices
ISBN: 1787434826 ISBN-13(EAN): 9781787434820
Издательство: Emerald
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Цена: 18903.00 р.
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Описание: This book makes the case for the development and implementation of environmental and sustainability rating systems (ESRSs) in new industry contexts, including energy, heavy and light industries, manufacturing, transportation, mining, and oil and gas.

Corporate social responsibility, sustainability, and ethical public relations

Название: Corporate social responsibility, sustainability, and ethical public relations
ISBN: 1787145867 ISBN-13(EAN): 9781787145863
Издательство: Emerald
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Цена: 15447.00 р.
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Описание: This book offers practical advice for building organizations with social responsibility and sustainability organically built in - based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting People, Planet, and Profit.

Sustainability, stakeholder governance, and corporate social responsibility

Название: Sustainability, stakeholder governance, and corporate social responsibility
ISBN: 1787563162 ISBN-13(EAN): 9781787563162
Издательство: Emerald
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Цена: 20936.00 р.
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Описание: The chapters in this volume cover a wide range of theoretical perspectives grounded in strategy, economics and sociology, employ various methodological approaches, and offer new arguments on the connections that exist between firms` decisions relating to sustainability, CSR, and the governance of their stakeholder relations.

Food retailing and sustainable development

Название: Food retailing and sustainable development
ISBN: 1787145549 ISBN-13(EAN): 9781787145542
Издательство: Emerald
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Цена: 14634.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book is the result of research on major European food retailers and aims to describe and analyze these efforts in order to draw lessons, identify problems and opportunities and share knowledge. The book can help marketers and researchers to better understand retailers` practices in different countries and their impact on consumers.

Fostering Sustainability by Management Education

Автор: Agata Stachowicz-Stanusch, Wolfgang Amann
Название: Fostering Sustainability by Management Education
ISBN: 1641131160 ISBN-13(EAN): 9781641131162
Издательство: Mare Nostrum (Eurospan)
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Цена: 7623.00 р.
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Описание: This book presents our set of insights and solutions for more effectively integrating corporate social responsibility into management education. Internationally acclaimed authors critically review this multifaceted process in a variety of countries. The book is divided into several sections. After the introduction, three parts delve deep on the following aspects: “Values, Ethics and Spirituality in Management Education”, “Embedding CSR in Management Education”, and “University Social Responsibility”. This book combines theoretical considerations and state-of-the-art, practical advice. The purpose of this book is to ensure graduates pay enough attention to CSR, become more interested in it, trigger a desire for action and feel well equipped to implement tailored initiatives. Future business leaders and managers ought to become change agents who can more easily cope with the complexities CSR entails.

Fostering Sustainability by Management Education

Автор: Agata Stachowicz-Stanusch, Wolfgang Amann
Название: Fostering Sustainability by Management Education
ISBN: 1641131179 ISBN-13(EAN): 9781641131179
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 14137.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book presents our set of insights and solutions for more effectively integrating corporate social responsibility into management education. Internationally acclaimed authors critically review this multifaceted process in a variety of countries. The book is divided into several sections. After the introduction, three parts delve deep on the following aspects: “Values, Ethics and Spirituality in Management Education”, “Embedding CSR in Management Education”, and “University Social Responsibility”. This book combines theoretical considerations and state-of-the-art, practical advice. The purpose of this book is to ensure graduates pay enough attention to CSR, become more interested in it, trigger a desire for action and feel well equipped to implement tailored initiatives. Future business leaders and managers ought to become change agents who can more easily cope with the complexities CSR entails.

Philosophy of management and sustainability

Автор: Rendtorff, Jacob Dahl
Название: Philosophy of management and sustainability
ISBN: 1789734541 ISBN-13(EAN): 9781789734546
Издательство: Emerald
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Цена: 15854.00 р.
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Описание: Using an interdisciplinary focus, this book combines the research disciplines of philosophy, business management and sustainability to aid and advance scholar and practitioner understanding of the United Nations` Sustainable Development Goals (SDGs).


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