Описание: Chemoprevention utilizes natural dietary compounds and has regained interest due to larger safety window and proven efficacy of such molecules in cancer treatments. It gives a comprehensive overview of the variety of natural molecules and types of nanoparticles as well as mechanistic aspects of their superior efficacy over plain drug molecules.
Описание: Shows you how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. This book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.
Описание: Engage audiences, grow trust and convert more customers as a B2B marketer or organization, by developing compelling and authentic content through your own platforms and channels.
If you want to discover how you can master the art of telling great stories in public, and how to create a strong and positive perception about your business or cause, then keep reading...
Two manuscripts in one book:
Branding: What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics
Storytelling: Master the Art of Telling a Great Story for Purposes of Public Speaking, Social Media Branding, Building Trust, and Marketing Your Personal Brand
Branding is a way for a business to make it to the top, plus improve its operations.
It's all right if you suddenly feel overwhelmed by the almost infinite branding techniques available.
Fortunately for you, this book is here to set the record straight for branding.
This book comprises years of experience, written to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.
In part 1 of this book, you'll:
Learn how to start a branding campaign from A to Z
Find out how to avoid the most common branding pitfalls
Take a peek at the branding secrets of the most successful brands
Discover how to determine the type of branding that's most suitable for almost any business
Find new ways that allow you to integrate more than one branding method in a campaign
Discover where exactly the problem is in your branding campaign
Learn how to best go head-to-head with competitors when it comes to a brand war
Part 2 focuses on storytelling which is important for business branding as well as for your personal development.
Can you use a story that's meaningful to you to sway others?
How can you find and tell stories that have an impact?
Part 2 will expose the answers with effective techniques, top tools, and actionable advice.
Discover...
Insight and tips from 7 expert storytellers
Critical elements to know when composing a story
How jumping right in can diminish your story or brand's value
Common myths on public speaking when storytelling
How to deliver a story with all the elements needed to take your story from good to great
How you can avoid the biggest mistakes in storytelling, such as misusing marketing tools
Cool tricks, including immersive storytelling and expanding your medium
How to achieve results in working through modern mediums to impact the future of storytelling
Use this guide to storytelling as a sturdy foundation to change how you use stories.
You can build solid stories to support your goals in business and life.
The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts.
From bestselling authors to generation-changing motivational speakers, this book covers all the fundamentals of outstanding storytelling.
It will help you deliver stories to audiences that will leave them personally affected and motivated.
So if you want to master branding and storytelling, then scroll up and click the "add to cart" button
Have you been desiring to improve your public speaking and storytelling abilities to boost your business or personal brand and have tried all manner of things to be more composed, charismatic and come up with captivating stories to keep your audiences concerned but the results seem dismal?
And are you looking for a guide that will help you unlock the world of effective public speaking and storytelling so that you come off as authentic and give your presentations greater impact while moving crowds like some of your favorite public speakers?
If you've answered YES, keep reading
You Are About To Discover Exactly How To Master The Craft Of Public Speaking And Blend It With Effective Storytelling To Propel Your Business And Personal Brand To The Next Level
In business, stories have a powerful meaning and function besides offering entertainment value. They connect people with other people, brands and businesses; provide context, meaning and evoke a sense of purpose.
Notably, stories are as important as the ability to tell them. Good stories go hand in hand with good public speaking skills- but unfortunately, you might be good in one and not the other, or none altogether.
More precisely, you'll learn:
- What brand storytelling refers to
- The benefits of storytelling in business
- Great examples of storytelling done right
- How to tell a compelling story in simple steps
- Why it's important to explore storytelling in business
- What makes a powerful story so?
- What you need to know about storytelling in finance
- How you can find a suitable story
- Why statistics don't sell and stories do
- How to speak in public confidently
- Why public speaking makes us nervous
- The symptoms of glassophobia
- How to create a good speech
- How to speak in public like a pro
- How to overcome fear for effective public speaking
- Why public speaking matters nowadays
- How to become an efficient public speaker by optimizing your pitch, tempo and inflection
- The most important things you need to consider to be a good public speaker
- How to analyze your audience
...And much more
Humans are naturally receptive to stories and communication that helps them empathize, relate, understand and remember. They also respond pretty well to confidence and credible content.
You can imagine what you can achieve by being a good storyteller and public speaker... How much you can gain from convinced, engaged and loyal listeners.
I know that would mean a lot for your business and personal brand.
And that's just what this 2 in 1 book will help you to achieve, even if you consider yourself awkward, not creative, inexperienced and more
Описание: Do you want to unleash the power of storytelling in your business and build a powerful brand, capture attention, win over customers, and inspire lifetime loyalty? If yes, then keep reading...
Is your personal brand suffering from a lack of "pizzaz" that keep people coming back for more? Are you tired of watching your online business generate peanuts, even though the product or service you offer is extremely valuable to your prospective customers and clients and can potentially change their lives?
Would you like to finally say goodbye to the debilitating feeling of being ignored and looked over by people seeking solutions to the problems which you can solve for them? Do you want to learn a valuable skill that can add more zeros to your bottom line? Then read on.
Study after countless study has confirmed that powerful, well-crafted stories have the power to inspire massive trust in people and influence them to take action. The human experience is made up of stories, we are hardwired to respond to stories, that is why stories tend to pack more punch than cold hard facts and data ever would.
If you're reading this, you are probably slowly coming to the realization that having a good product or offering great service and waiting for the market to come to you isn't enough. That strategy doesn't work in the fast-paced world of today filled with tons of distracting and competing messages.
If this sounds like you, and you want to know about how to craft a powerful story for your business, then this guide was designed for you.
In Storytelling, Daniel Anderson shows you how to harness the ageless power of storytelling to completely transform your personal brand and business. You're going to discover how you can use well-crafted stories to develop your unfair competitive advantage, connect with people on a deep level and get people to purchase your products and use your services.
Here's what you're going to discover in Storytelling:
3 "nuke-level" powerful tips to help you craft a compelling business story
The simple 6-point questionnaire you need to complete before creating a business story that will help you convey your unique message to your audience
How to create the best brand image for your business and leave your competitors in the dust
How to develop a simple, yet effective content marketing strategy and seamlessly integrate powerful stories that associate positive emotions with your business
How to master the art of using storytelling for effective presentations
Stuck on what to tell your prospective customers and clients during a presentation? The 5 Ws of storytelling presentation will quickly get you out of the rut
The eight building blocks to help you make your brand's story highly relatable and induce trust
...and tons more
Even if you've tried various techniques and strategies in the past to grow your personal brand and failed, even if your efforts to expand your online business have always fallen flat, this comprehensive guide will help you create a customer-pulling story that will transform the way you do business, forever.
Автор: Mogaji Emmanuel Название: Brand Management: An Introduction Through Storytelling ISBN: 3030661180 ISBN-13(EAN): 9783030661182 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations.
Автор: Mateusz Grzesiak Название: Personal Brand Creation in the Digital Age ISBN: 3319696963 ISBN-13(EAN): 9783319696966 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding.
Описание: ✓Are you looking for an online business that you can start today?✓Do you feel like no matter how hard you try - you never seem to make money online? If so, read on... and learn how to make $10,000+ each month on autopilot
Building an online marketing business might be the smartest thing you can do in your entire life, aside, of course, from buying this book.
Online marketing is a skill that has proven to be one of the most valuable assets that a person can possess in the modern world. With so many businesses heading online to get their products and services in front of their clients, there is an endless supply of job opportunities available to anyone who possesses this unique skillset.
Beyond that: there are endless job opportunities that you can create for yourself.
By becoming your own boss with online marketing business, you take the most valuable skill of the 21st century and turn it into a profitable business that you can run right from the comforts of your own home. Or your beach cabana in Bali. Or wherever you choose to work from that day.
Running an online marketing business might seem intimidating, especially if you have never run a business before. However, it doesn't have to be. In fact, running an online business can be made as simple as possible by following the right steps that lead you to the success that you desire.
If you are ready to get your own business online and start earning a profit, look no further. "Online Marketing Strategies 2020: The Guide for Beginners to Exploit Digital Business, Work from Home and Create Passive Income with Affiliate Programs, Dropshipping, FBA, Social Media and Blogging"will tell you everything that you need to know.
In this book, you are going to learn about things like:
What online marketing is, how it works, and how it differs from traditional marketing
The most important tools required for you to be successful with online marketing
How to craft a sales funnel for the business that earns you top profits
A complete guide of what to do (and what not to do ) to help you succeed
What it means to position your business, and how to do it online
The importance of consistent traffic and how you can gain consistent traffic
How to navigate paid advertisements on various platforms
Why email lists are still relevant and how to grow yours effortlessly (and fast )
The value of seeing your business as a real business and treating it as such
How your mindset will change your ability to succeed
And more...
The biggest secret of all is that the foundation of the economy has moved, and its new home is the internet marketing. Scroll up, click on "Buy Now with 1-Click", and Get Your Copy now
Автор: Campbell Julia Название: Storytelling in the Digital Age: A Guide for Nonprofits ISBN: 1938077792 ISBN-13(EAN): 9781938077791 Издательство: Неизвестно Цена: 6888.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Storytelling is the most effective way to grow support and to keep donors engaged. It's all about crafting authentic, real, emotional stories about the work that you do every day.
Sharing gripping stories using social media is a powerful way to showcase the results of your work. Social media, combined with great websites, blogs, and email tactics, is being used successfully to raise awareness and substantially increase fundraising success.
But with all the digital tools available, how can you, as a busy nonprofit professional, choose where to place your focus? How do you identify, collect, and craft these wonderful stories that will compel people to take action? How can you mold these stories for each digital and social media platform? What are the steps you can take to develop a plan for your storytelling campaign?
That's where Storytelling in the Digital Age: A Guide for Nonprofits comes in. Julia Campbell guides you every step of the way in a conversational, fast-reading style designed for busy nonprofit practitioners such as you. It will:
Show you where to find and how to collect the best stories about your nonprofit's work and impact.
Describe the ways to tell an effective story, developing a narrative arc and hook, and how to focus on people versus programs in your stories.
Address the unique and very real challenges that nonprofits face when sharing stories about their work online, including confidentiality obstacles and reluctance on the behalf of staff and volunteers.
Give you tips on creating a culture of storytelling at your nonprofit, even if you have never told stories or used social media before.
Walk you through the steps required to identify, recruit, cultivate, and motivate your very own army of storytellers to spread the word about your cause.
Give you storytelling strategies that will turn your supporters from passive readers into passionate advocates.
Provide you with the nuts and bolts of creating a plan for a digital storytelling campaign.
Show you how to integrate storytelling into your nonprofit website.
Give you the basics of blogging for your nonprofit, as well as a brief description of the major blogging platforms.
Cover the best practices in nonprofit email marketing, how to build a powerful email list, and how to integrate email marketing efforts with your website and social media channels.
Explain the basic principles of using social media to tell your nonprofit story and how to best incorporate visuals in your social media storytelling.
Provide tips on using video to tell your stories, including leveraging the popularity and unique perspective of live streaming platforms.
Table of Contents
Part One: Making the Case for Storytelling
Chapter One: We Are All Storytellers
Chapter Two: Culture Shift: Creating an Army of Storytellers
Chapter Three: Creating a Storytelling Plan
Part Two: Building Your Storytelling Arsenal
Chapter Four: The Stories You Need to Tell
Chapter Five: Places to Find Great Stories Your Donors Will Love
Chapter Six: Stories That Turn People from Passive to Active
Chapter Seven: Addressing Common Challenges in Storytelling and Social Media
Part Three: Molding the Storytelling Gold: How to Promote Your Stories Using Your Website, Email, Blog, and Social Media
Chapter Eight: Your Nonprofit Website and Mobile Strategy
Chapter Nine: Storytelling Through Your Nonprofit Blog
Chapter Ten: Creating Great Nonprofit Emails that Inspire Action
Chapter Eleven: How to Use Social Media and Video for Storytelling
Chapter Twelve: Measuring Results and Building on Successes
This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees' stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies.
The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations
George Roth (Principal Research Associate at MIT's Sloan School of Management, Boston, United States)
Описание: Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behaviour. This book uniquely explores how social media marketing platforms are utilized and integrated by fashion industry professionals to better understand a brand's target audience, determine new digital strategies for growth and to create effective new media tools. Readers gain valuable insights through a range of digital marketing case studies and chapter exercises that focus on critical thinking and practical applications. The title also features an impressive wealth of interviews with key industry practitioners, including Daniel Plenge (Marc Jacobs), Aliza Licht (Donna Karan International), Alistair Allan (Burberry), Laura West (Nike) and Andrea Port (Kenneth Cole).
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