Описание: The result of the application of strategic management philosophy to the nexus of entrepreneurship, innovation, and economy, strategic entrepreneurship fosters sustainable development and competitiveness.
Описание: It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges affecting tourism in Asia. A blend of comprehensive and extensive efforts by the contributors and editors, it is designed especially to cover technology applications in tourism fairs, festivals and events in Asia. The application and practice of technologies in tourism, including the relevant niches of fairs, festivals and events are also covered, with a focus on the importance of technology in tourism. This book highlights, in a comprehensive manner, technologies that are impacting the tourism industry in Asia, as well as the constraints it is facing. It deals with distinct topics, such as tourism promotion, technology-driven sustainable tourism development, social media, accessibility and so on to cover fairs, festivals and events. This book is a significant contribution towards the very limited knowledge in this identified research area, with examples from selected Asian countries. This book is designed to accommodate both qualitative and quantitative research linking theory and practice. This book has a clear focus on outlining the research issues. Each chapter of the book highlights a methodology that was used, with rationale for its use. This book addresses a number of revisions that unify the theme or framework to integrate the chapters.
Автор: Kenneth David Strang, Maximiliano E. Korstanje, Narasimha Vajjhala Название: Research, Practices, and Innovations in Global Risk and Contingency Management ISBN: 1522547541 ISBN-13(EAN): 9781522547549 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 35759.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Risk management is a vital concern in any organization. In order to succeed in the competitive modern business environment, the decision-making process must be effectively governed and managed. Research, Practices, and Innovations in Global Risk and Contingency Management is a critical scholarly resource that provides an all-encompassing holistic discussion of risk management and perception, while giving readers innovations on empirical risk-contingency management research and case studies. Featuring coverage on a broad range of topics, such as contingency planning, project management, and risk mitigation, this book is geared towards academicians, practitioners, and researchers seeking current research on risk and contingency management issues.
Описание: It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating.Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling;
Описание: This book is intended for periodontal residents and practicing periodontists who wish to incorporate the principles of moderate sedation into daily practice. Comprehensive airway management and rescue skills are then documented in detail so that the patient may be properly managed in the event that the sedation progresses beyond the intended level.
A reference on sustainability, social responsibility, and green practices in hospitality and tourism, this book presents innovative research methods in sustainability, state-of-the-art research by leading internationally recognized scholars on this topic, providing an excellent source of quality research. Readers can expect to find several new ways to pursue research in sustainability.The book covers sustainability in the context of public policy and ethics, a popular topic with universal appeal to many disciplines beyond hospitality. It includes case studies and addresses sustainability issues from hotels, restaurants, tourism, travel, meetings, and others, with authors from all five continents.
Описание: Provides reviews of various marketing research areas in China. This book features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. It is suitable for those who are interested in contemporary China`s markets, marketing research and marketing practices.
Автор: Upadhyaya Makarand Название: Marketing Management: Concepts, Theories and Practices ISBN: 3659699357 ISBN-13(EAN): 9783659699351 Издательство: Неизвестно Цена: 17667.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Ana Mar?a Camp?n-Cerro; Jos? Manuel Hern?ndez-Mogo Название: Best Practices in Hospitality and Tourism Marketing and Management ISBN: 3030062805 ISBN-13(EAN): 9783030062804 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.
Автор: A K Bhatia Название: Tourism Development: Principles & Practices ISBN: 9386245620 ISBN-13(EAN): 9789386245625 Издательство: Gazelle Book Services Рейтинг: Цена: 2143.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism, today, is one of the largest industries in the world. The industry has a great potential for growth in the new millennium. As an industry, tourism is a highly complex phenomenon, as various disciplines are involved in its study. Therefore, it becomes of paramount importance that students as also industry professionals, must not only understand, but also fine-tune their knowledge of this complex subject. Tourism Development- Principles and Practices approaches the subject of tourism from the perspective of social science. Some basic disciplines such as, history, economics, sociology and psychology, environment, accommodation and communication are discussed as these relate to the tourism development. The book, divided in two parts covers different dimensions of the subject. Part I covers dimensions such as historical, economic, organisational and international. Part II examines the service dimensions to assist professionals in understanding and managing the tourism activity. The six chapters in this part deal with planning and development, marketing and communication and key product elements like accommodation and travel organisation sector. Divided in fourteen chapters, the book systematically covers above various dimensions related to the subject of tourism. The book will be of value to both students and professionals pursuing tourism studies at colleges and training institutes affiliated to both Indian and foreign universities.
Описание: As one of the largest service industries serving millions of international and domestic individuals yearly, it is important to understand the current trends, practices, and challenges surrounding tourism. Emphasized by the effects on people, management processes, and technological advancements, this economic and socio-cultural phenomenon’s importance is increasing worldwide. Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management discusses and analyzes the impacts of new trends in the tourism industry, including sub-sectors of tourism, and revisits existing trends, identifies new types and forms of tourism, and discusses the influence and use of technology. Featuring research on topics such as guest retention, predictive analysis, and ecotourism practices, the material collected is ideally designed for managers, travel agents, industry professionals, practitioners, consultants, and researchers.
Автор: Anestis Fotiadis, Chris Vassiliadis Название: Principles and Practices of Small-Scale Sport Event Management ISBN: 1799847578 ISBN-13(EAN): 9781799847571 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 28967.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Although there is significant research on large events that take place within athletics, small-scale events are largely ignored, in part due to the lack of press that they generate. However, these events require planning and preparation in the same way that larger sporting events do. This disparity between the effort that goes into the event and the attention the event draws allows for a gap in strategy or information available to those planning smaller scale athletic events.
Principles and Practices of Small-Scale Sport Event Management is a cutting-edge reference publication that examines the successful organization and planning of small-scale sporting events. Featuring a wide range of topics such as community engagement, event planning, and sports management, this book is ideal for event planners, sports managers, marketers, academicians, practitioners, industry professionals, researchers, event organizers/coordinators, and students.
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