Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer.The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Автор: Nelson Название: Managing Quality In Architecture Ne ISBN: 1138280194 ISBN-13(EAN): 9781138280199 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Completely revised throughout for this second edition, Managing Quality in Architecture addresses the new ISO 9001 standards after the significant 2015 revision. This book helps architects, engineers and other designers working in the built environment to develop appropriate quality systems that meet the requirements of the international Standard.
Автор: Phills Jr., James A. Название: Integrating Mission and Strategy for Nonprofit Organizations ISBN: 0195171284 ISBN-13(EAN): 9780195171280 Издательство: Oxford Academ Рейтинг: Цена: 5780.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Today's nonprofit organizations face an environment characterized by higher levels of competition for funding, clients and audiences, talent, and recognition. In addition, they confront greater pressures from donors, government, and the public to demonstrate efficiency, effectiveness, sustainability, and accountability, while intense social needs and problems, as well as the desire for growth, drive them to expand their programs and activities. Collectively, these challenges go to the heart of fundamental issues of mission and strategy. Integrating Mission and Strategy for Nonprofit Organizations applies and adapts the core body of general management knowledge about mission, strategy, and execution to help nonprofit leaders deal with the special challenges they face. It strives to draw on this knowledge in a way that does not dilute or oversimplify, and at the same time recognizes the unique features of the nonprofit or voluntary sector. James A. Phills develops an action-oriented framework that combines rigorous analysis with the practical challenge of execution and change. In addition to helping nonprofit leaders think through important decisions and make concrete choices, the book also provides a shared language and a discipline that can serve as the basis for more productive discussions between the individuals who lead nonprofits, the business executives who serve on their boards, and the philanthropists who support their organizations and programs. This last objective is critical, because too often nonprofit leaders and board members complain that they can't reap the benefits of the expertise of their supporters, funders, and volunteers from the business sector. Phills suggests that this is often the result of an inability to speak the same language and draw on a common understanding of key concepts, such as competition, strategy, and vision.
Автор: Graupp Название: Creating an Effective Management System ISBN: 1138594954 ISBN-13(EAN): 9781138594951 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book will look at core principles that need to be in place for organization to find their own answers to what a good management system should constitute for them. It will outline key elements, and how they work together as a "system," necessary to achieve overall success in a business.
Автор: Erik Gunnar Hansen Название: Responsible Leadership Systems ISBN: 3834923869 ISBN-13(EAN): 9783834923868 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Not all managers in multinational corporations can be exceptional leaders. Hence, corporations provide their managers with a broad set of instruments, methods and tools to support them in achieving outstanding leadership. These instruments stem from various functions like human resources, controlling, corporate communication, strategic management, and knowledge management and present the building blocks of so called leadership systems. A key question is how leadership systems can be aligned with corporate strategy to reach "leadership excellence" -- a question that has been subject to empirical research in the recent years. In 2003, a study at my institute at Technische Universitat Munchen has shown that most leadership systems are indeed "excellent" in the way they are derived from the overarching corporate strategy; however, the results have also indicated that leadership systems have only weak ties to topics such as values, ethics, and social responsibilities. The major ethical and environmental crises which many of the multinational corporations have been facing motivated the author to revisit the topic of leadership systems. He roots his understanding in new management concepts such as corporate social responsibility (CSR), corporate sustainability and, more generally, corporate responsibility (CR) and has argued that leadership systems need to go beyond purely economic aspects to also integrate social and environmental aspects. Such a holistic leadership system, the author terms "Responsible Leadership System." In 2007, the author designed an empirical study labelled "CSR Leadership Study," whose results are at the core of the present research.
Описание: The UN Global Compact is the world`s largest corporate sustainability initiative, with a major influence on business practice. This book is the first to examine head-on the challenges that businesses face in living up to the UNGC`s Ten Principles in both their overall strategy, and day-to-day practice.
Автор: D. White Название: The Nonprofit Challenge ISBN: 1349385093 ISBN-13(EAN): 9781349385096 Издательство: Springer Рейтинг: Цена: 5589.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book describes the challenges facing charities, explains how they must reassess their commitment, and pushes charities to be their best. It also examines how two sectors of society - business and government - would benefit from a similar corrective journey.
Автор: De Silva, Titus Название: Integrating Business Management Processes ISBN: 0367485478 ISBN-13(EAN): 9780367485474 Издательство: Taylor&Francis Рейтинг: Цена: 10564.00 р. Наличие на складе: Поставка под заказ.
Описание: This book, one of three, provides useful guidance to design, implement, maintain and improve its management effectiveness and is intended to provide readers with practical `how to` methods for integrating quality, safety and environmental management processes.
Автор: De Silva, Titus Название: Integrating Business Management Processes ISBN: 0367485486 ISBN-13(EAN): 9780367485481 Издательство: Taylor&Francis Рейтинг: Цена: 9033.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume provides a comprehensive coverage of the key support and assurance processes and shows how organizations can benefit from satisfying customer requirement and the requirements of ISO standards to gain entry into lucrative markets.
Автор: De Silva, Titus Название: Integrating Business Management Processes ISBN: 0367485494 ISBN-13(EAN): 9780367485498 Издательство: Taylor&Francis Рейтинг: Цена: 9033.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume shows how organizations can benefit from satisfying customer requirement and the requirements of ISO standards to gain entry into lucrative markets. It is a practical guide for real managers, designed to help them manage their business more effectively and gain competitive advantage.
Описание: In recent years an extensive range of new research has been revisiting the topic of the location of international business activities, from a variety of different perspectives and background interests.
Автор: Limbu & Gurung Название: Emerging Pedagogies In The Networked Knowledge Society ISBN: 1466647574 ISBN-13(EAN): 9781466647572 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 25502.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Since the dawn of the digital era, the transfer of knowledge has shifted from analog to digital, local to global, and individual to social. Complex networked communities are a fundamental part of these new information-based societies.Emerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalization examines the production, dissemination, and consumption of knowledge within networked communities in the wider global context of pervasive Web 2.0 and social media services. This book will offer insight for business stakeholders, researchers, scholars, and administrators by highlighting the important concepts and ideas of information and knowledge based economies.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
