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Practical User Research: Everything You Need to Know to Integrate User Research to Your Product Development, Savarit Emmanuelle


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Автор: Savarit Emmanuelle
Название:  Practical User Research: Everything You Need to Know to Integrate User Research to Your Product Development
ISBN: 9781484255957
Издательство: Springer
Классификация:


ISBN-10: 148425595X
Обложка/Формат: Paperback
Страницы: 274
Вес: 0.52 кг.
Дата издания: 21.07.2020
Язык: English
Издание: 1st ed.
Иллюстрации: 8 illustrations, color; 93 illustrations, black and white; x, 282 p. 101 illus., 8 illus. in color.
Размер: 25.40 x 17.78 x 1.57 cm
Читательская аудитория: Professional & vocational
Подзаголовок: Everything you need to know to integrate user research to your product development
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание:

1. Introduction to User Research

2. Understanding Product Development Phases

3. Fitting User Research Into Your Organization

4. Preparing for Your Research

5. Research Preparation

6. Research Methods: Analytics, survey and card sorting

7. Collecting Qualitative Data

8. Analyzing Qualitative Data and Interpreting the Findings
9. Participant Recruitment, Ethics, and Accessibility
10. Using Your New Skills in the Real World
Appendix A: Screener Participant Recruitment Tablet Testing
Appendix B: User Research Consent FormReferences



How to Integrate Quality by Efficient Design (Qbed) in Product Development

Автор: Mittal Bhavishya
Название: How to Integrate Quality by Efficient Design (Qbed) in Product Development
ISBN: 0128168137 ISBN-13(EAN): 9780128168134
Издательство: Elsevier Science
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Цена: 19370.00 р.
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Описание:

The development of a robust drug product requires juggling many competing priorities such as overcoming scientific challenges, following regulatory requirements, and managing business-related concerns. Unfortunately, despite large resources spent on R&D, multifactor productivity of pharmaceuticals is on the decline for several years now. Because of this business reality, pharmaceutical companies have seen a notable change in the traditional operating model and footprint over the past couple of decades. Outsourcing, in particular, has emerged as a successful business model for many pharmaceutical companies looking for ways to strategically increase their R&D capabilities and to augment their in-house resources. How to Integrate Quality by Efficient Design (QbED) in Product Development bridges the gap between theory and practice when it comes to strategic decision-making in a pharmaceutical research scenario. This book will introduce the concept of QbED and focus on various aspects such as patient-centric product designs, platform-based manufacturing technologies, business acuity, and regulatory strategies to balance the challenges in outsourcing with the need for strategic and statistically sound experiments rooted in good science. Detailed discussions will cover pharmaceutical business models, regulatory approval process, quality by design (QbD), business analytics, and manufacturing excellence specifically for small molecules and solid oral dosage forms. With the addition of case studies, flowcharts, diagrams, and data visualizations, How to Integrate Quality by Efficient Design (QbED) in Product Development will be a practical reference to help professionals working in the area of pharmaceutical drug development, strategy, and outsourcing management.

Integrated Project Management Sourcebook

Автор: Mario Vanhoucke
Название: Integrated Project Management Sourcebook
ISBN: 3319801244 ISBN-13(EAN): 9783319801247
Издательство: Springer
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Цена: 27950.00 р.
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Описание: This handbook is a unique,comprehensive resource for professional project managers and students inproject management courses that focuses on the integration between baselinescheduling, schedule risk analysis and project control, also known as DynamicScheduling or Integrated Project Management and Control.

The Product Manager`s Survival Guide: Everything You Need to Know to Succeed as a Product Manager

Автор: Haines Steven
Название: The Product Manager`s Survival Guide: Everything You Need to Know to Succeed as a Product Manager
ISBN: 1260135233 ISBN-13(EAN): 9781260135237
Издательство: McGraw-Hill
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Цена: 3773.00 р.
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Описание: Advance in your product management career and create innovative products that customers love!

Regardless of industry or sector, to compete in today's business world, product managers must understand how their customer's preferences change, how technology evolves, and how to anticipate what competitors might do. You need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager's Survival Guide brings you fully up to date on what you need to succeed as a product manager.

For your professional future, you'll learn it's not the development technique that will help you get ahead, it's how you think like a strategically minded business person. Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy. As you continue your career journey, you'll be able to become a member of the exclusive product management professional community (for readers of this book) at www.sequentlearning.com/community.
The Product Manager's Survival Guide, Second Edition features brand new material, including:

- A product management acumen assessment (https: //survey.sequentlearning.com/s3/PMAcumen)
- Action planning ideas at the end of each chapter
- Techniques to earn empowerment
- Tools to develop product strategies and roadmaps
- Methods to deploy and release products
- Metrics to assess product performance

Simple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times.


User Research with Kids: How to Effectively Conduct Research with Participants Aged 3-16

Автор: Snitker Thomas Visby
Название: User Research with Kids: How to Effectively Conduct Research with Participants Aged 3-16
ISBN: 1484270703 ISBN-13(EAN): 9781484270707
Издательство: Springer
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Цена: 8384.00 р.
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Описание: Preface An introduction to research with kids
Chapter 1: Understanding kids and their experiences

  • Design, innovation and the need for research - and KX, Kids Experience
  • Play is a job to be done
  • What to expect when you're expecting ... kids for research
  • Kids research and rocket science
  • The status of children i n research and i n society - and i n your own mind
  • Kids: a very picky and playful audience - and research target
  • A spectrum of play - and a spectrum for research
  • A free-play research setup
  • A directed play research setup
  • A guided play - or games - research setup
  • (Section on kids development to follow here)
  • Global research with kids
  • Research with foreign kids means working with foreign adults
  • Selecting which cultures to study
  • Power distance
  • Individualism (vs. collectivism)
  • Masculinity (vs. femininity)
  • Uncertainty avoidance
  • Long-term orientation
  • Cognitive differences between Easterners and Westerners
  • Causal attribution
  • Categorization based on rules (Western) or relationship (Eastern)
  • Attention to the field (Eastern) or salient objects (Western)
  • Task-focus orientation (Western) and socioemotional relational orientation
  • (Eastern)

Chapter 2: How (not) to ruin perfectly good research in 18 steps
  • The bias chain - is bias a feature or a bug?
  • Bias in the scoping phase
  • For the right stakeholders or client
  • The right objective or problem or pain or goal
  • The right product or project
  • Selection bias
  • Bias during the preparation phase
  • The right participants, described i n the right terms
  • Sampling bias
  • Description bias
  • Descriptions i nherited from market research
  • Skill l evel as a descriptor
  • Staticity bias
  • The bias of gatekeepers and professional respondents
  • Doing the right things
  • Consensus bias
  • Right time of day or week or month
  • Right duration
  • Right l ocation/setting
  • Using the right device
  • Bias during the execution phase
  • Primed/instructed right
  • Primed/instructed i n the right amount
  • Moderated Right
  • Moderator Bias
  • Biased Questions
  • Leading Questions Bias
  • Misunderstood Question Bias
  • Unanswerable Question Bias
  • Metaphorically speaking
  • Question Order Bias
  • Biased Answers
  • Cognitive overload bias
  • Consistency Bias
  • Dominant Respondent Bias
  • Error Bias
  • Hostility Bias
  • Moderator Acceptance Bias (Acquiescence bias)
  • Mood Bias
  • Overstatement Bias
  • Reference Bias (Order Bias)
  • Sensitive i ssue Bias
  • Social Acceptance Bias
  • Sponsor Bias
  • The most dreaded answer: ' I don't know.'
  • Monitored by the right people
  • Bias during the analysis and reporting phase
  • Analysed right
  • Reported right
  • Biased Reporting
  • Positive reporting bias and Publication bias
  • Presented right
  • Hindsight bias
  • Sustained right
  • Actioned right
  • Bias is not a bug - i t's a feature
  • Further reading on bias

Chapter 3: Succeed through be

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