Описание: The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives.
Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.
Описание: The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives. Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.
Alexander Lyon presents 31 case studies in organizational communication that explore issues of courageous communication. Through case studies on many well-known organizations such as Google, the Miami Dolphins, NASA, Comcast, the Boy Scouts of America, Netflix, Taco Bell, Massachusetts General Hospital, Merck Pharmaceuticals, and others, the book articulates a communication-based model of courage around four themes: Courageous communication is collaborative, upward, transparent, and engaging.
The book presents both effective and cautionary portraits of organizations as they responded to complex issues. It situates the case studies in existing literature and provides practical guidance for enacting courageous communication in professional settings.
Автор: Jonasson Название: Project: Communication ISBN: 1138338656 ISBN-13(EAN): 9781138338654 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: All teamwork is grounded on effective communication. Project Communication enables project managers, leaders of project teams and team members to get their ideas heard, facilitate effective teamwork, create a culture of openness and creative thinking--in short, a culture of effective communication within their team.
Christy Lamagna's expertise lies in turning events into powerful sales tools that drive business value. In this book, she clearly and definitively demonstrates how companies seeking a competitive edge can follow the "Discovery Process" and embrace strategic event planning. Dramatically transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say and do.
Christy has been featured in Forbes, Fast Company and Entrepreneur and is a sought-after speaker, facilitator, and coach across multiple industries. Her war stories are sometimes laugh-out-loud funny, but the lessons she draws from them are transformative.
This book is a must read for event professionals, CMOs, sales or procurement executives--for anyone with bottom-line accountability. You'll gain the valuable insight you need to create a powerful paradigm shift within your organization.
Автор: Lennard, Diane (new York University, Usa) Название: Strategic communication at work ISBN: 1138714623 ISBN-13(EAN): 9781138714625 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Communication at Work presents a holistic framework based on identifying a desired outcome and aligning all communication behavior to achieve success through expressing ideas congruently, interacting purposefully, connecting with others, and enhancing credibility.
Описание: This book emphasizes the importance of planning reports to ensure they do what you, the writer or presenter, want them to do. Inside, the reader will discover useful information to make reports more effective, including: the steps involved to plan written and oral report presentations for individuals as well as teams, models for ethical reporting, exclusive tips for preparing webinars, well-thought out steps for preparing a research proposal, and so much more. Numerous examples, helpful illustrations, and a concise writing style let you acquire vital information rapidly, and each chapter ends with a convenient checklist. In Planning and Organizing Business Reports, you have a how-to guide for the various types of reports you will need to generate throughout your career!
Автор: Weissinger Название: A Guide to Successful Meeting Planning ISBN: 0471545236 ISBN-13(EAN): 9780471545231 Издательство: Wiley Рейтинг: Цена: 14571.00 р. Наличие на складе: Поставка под заказ.
Описание: Provides detailed coverage of the meeting and convention industry and careers available in it, types of meetings, how to plan programs, selecting sites, preparation of meeting materials, the management of reservations and registration, food and beverage, transportation and more.
Автор: Miner Jeremy T., Ball-Stahl Kelly C. Название: Models of Proposal Planning & Writing ISBN: 1440833893 ISBN-13(EAN): 9781440833892 Издательство: Bloomsbury Цена: 9059.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is an essential weapon for anyone looking for funding in the extremely competitive grantseeking world. It explains how and why to approach both public and private sponsors with not just information, but persuasion, for the best chance for success.
Автор: Brunilde Sans?; Patrick Soriano Название: Telecommunications Network Planning ISBN: 0792383974 ISBN-13(EAN): 9780792383970 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Covering some new and still challenging older problems which arise in the planning of telecommunication networks, this book examines the necessary optimization of the planning process in a competitive field. Network design and wireless and mobile networks are among the topics covered.
Описание: Robert Doverspike, AT&T Labs Research Iraj Saniee, Bell-Labs, Lucent Technologies June PI, 1999 3 `` Journal of Heuristics, 6, 9-20 (2000) *"`Il (c) 2000 Kluwer Academic Publishers Telecommunications Network Case Study: Selecting a Data Network Architecture ERIC ROSENBERG AT&T Labs, Middletown, NJ 07748, USA email: eric.
Автор: Riel Cees Van Название: Alignment Factor ISBN: 0415690757 ISBN-13(EAN): 9780415690751 Издательство: Taylor&Francis Рейтинг: Цена: 9798.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside. Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication. The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe.
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