Marketing Management Essentials You Always Wanted to Know, Daum Callie, Publishers Vibrant
Автор: Publishers Vibrant Название: Digital Marketing Essentials You Always Wanted to Know ISBN: 194939543X ISBN-13(EAN): 9781949395433 Издательство: Неизвестно Рейтинг: Цена: 12068.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. It shows how to integrate your digital activities across channels to improve your marketing performance.
Marketing Management concepts explained in a simplified way
Tools that can help you navigate your role as a marketing manager
How to use marketing to manage customer relationships
Understand the relationship between strategy and marketing
Marketing Management Essentials You Always Wanted To Know guides new marketing managers and leaders with building blocks of marketing management. You will learn how to define marketing management and how it affects different levels of an organization. You will understand the main functions of a marketing manager so that you can incorporate those functions into your new role. You are given tools to assist you with some of the more challenging aspects of marketing management such as SWOT analysis, measuring customer satisfaction, and developing a marketing plan . Understanding the relationship between strategy and marketing and applying it to decision making is a vital skill that you will learn about that is vital to today's marketing manager. After you have learned about managing marketing internally to your organization, you will begin to learn how to manage your external customers and gain their business. These timeless elements of marketing management will provide you the fundamentals with a 21st century point of view.
Marketing Management Essentials You Always Wanted To Know gives you a look into the world of marketing and some of its key elements. When you have completed reading this book you should be able to:
Define marketing management in an organization, understand its functions and elements
Know the business responsibilities of a marketing manager and marketing department
Describe tools that can help you navigate your role as a marketing manager
Understand the relationship between strategy and marketing
Know how to use marketing to manage customer relationships
About the Author
Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.
Автор: Publishers Vibrant Название: Digital Marketing Essentials You Always Wanted to Know ISBN: 194939574X ISBN-13(EAN): 9781949395747 Издательство: Неизвестно Рейтинг: Цена: 8620.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Internet has changed how we communicate, and that includes how we market. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), ads to the complexity of marketing decisions, but also lets you understand your market better than ever before.
Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This bookwill help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance.
Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials will help you achieve your goals.
Автор: Carl McDaniel Jr., Roger Gates Название: Marketing Research Essentials ISBN: 1119043077 ISBN-13(EAN): 9781119043072 Издательство: Wiley Рейтинг: Цена: 12672.00 р. Наличие на складе: Поставка под заказ.
Описание: In the 12th edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students how to make critical business decisions through the study of market research. The authors' practical, &nbs
Автор: Cliffe Kenneth Название: Essentials of Marketing ISBN: 1682852512 ISBN-13(EAN): 9781682852514 Издательство: Неизвестно Цена: 24944.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing has evolved tremendously in the modern times. It has moved on from the traditional approaches to a more contemporary form such as online marketing. This book discusses the already existing methods of marketing along with future developments. Case studies from across the globe have been collected in this extensive text. It also discusses other aspects of marketing like market segmentation, marketing research, customer behavior, etc. This book will provide new insights into the field of marketing and benefit students as well as professionals.
Автор: Berkowitz, Eric N. Название: Essentials of Health Care Marketing 4 edf. ISBN: 1284094316 ISBN-13(EAN): 9781284094312 Издательство: Jones & Bartlett Рейтинг: Цена: 15838.00 р. Наличие на складе: Поставка под заказ.
Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
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