User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services, Van De Sand Felix, Frison Anna-Katharina, Zotz Pamela

Автор: Felix van de Sand; Anna-Katharina Frison; Pamela Z
Название: User Experience Is Brand Experience
ISBN: 3030298671 ISBN-13(EAN): 9783030298678
Издательство: Springer
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Цена: 6986.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention.

Автор: Wheeler Scot R
Название: Architecting Experience: A Marketing Science And Digital Analytics Handbook
ISBN: 9814678414 ISBN-13(EAN): 9789814678414
Издательство: World Scientific Publishing
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Цена: 10296.00 р.
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Описание: In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.

Автор: Joseph Jim
Название: The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
ISBN: 0814437591 ISBN-13(EAN): 9780814437599
Издательство: McGraw-Hill
Цена: 2488.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the "experience effect," and in this book he shows how any business can create one for its brand. Filled with practical advice and real-life examples, The Experience Effect shows readers how to: Understand their brand's target audience - Conduct more effective market research - Connect with customers on an emotional level - Establish appropriate and engaging customer touchpoints - Link digital and nondigital media - Perform a gap analysis of their brand's marketing - And more Whatever the business, whatever the size, The Experience Effect will help companies create a simple yet powerful brand experience that resonates purpose fully, consistently, and continuously with customers.

Автор: Cowen-Elstner
Название: Impacting the Sensory Experience of Products
ISBN: 3658212055 ISBN-13(EAN): 9783658212056
Издательство: Springer
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Цена: 6986.00 р.
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Описание: Experimental Studies on Perceived Quality

Автор: Lake Taz
Название: Damaged Joy: Fixing Digital Experience
ISBN: 1733865608 ISBN-13(EAN): 9781733865609
Издательство: Неизвестно
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Цена: 2619.00 р.
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Описание:

Digital Transformation? But are you doing what is right for your customers?

Customers want their service with minimal interruption to their daily lives. Despite your strategy, they know your company at the operational level.

And your company is just the worst.

Doing the basics right for digital initiatives becomes more difficult as complexity increases, especially where web technology is involved. Fixes and improvements are par for the course. Yet many companies are still surprised by this reality. The value of plentiful monitoring, continuous improvements, automation and operational effectiveness cannot be overstated, especially in the new world of digital. Your customers care and so should you.

They are watching. They expect excellence. And you may be damaging their joy.