Marketing Channels and Supply Chain Networks in North America: A Historical Analysis, Tamilia Robert D., Ferrell O. C., Hopkins Karen
Автор: Daniel J. Flint; Susan L. Golicic; Paola Signori Название: Contemporary Wine Marketing and Supply Chain Management ISBN: 1137492422 ISBN-13(EAN): 9781137492425 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers.
Автор: Pazhani, Subramanian Название: Design and analysis of closed-loop supply chain networks ISBN: 0367537494 ISBN-13(EAN): 9780367537494 Издательство: Taylor&Francis Рейтинг: Цена: 7808.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Closed loop supply chains and their management have become mandatory for firms to stay competitive and profitable. This book provides insights into designing supply chain networks by understanding and incorporating key return parameters into the network design, which will affect profitability.The book discusses how customer categories and their acceptance behavior are incorporated into the network design. It also shows how to analyze the interaction of parameters on supply chain network design and profitability, offers modeling framework for incorporating uncertainties in the return product parameters, and shows how to design a robust network.Invaluable for managers in designing a sustainable, robust, and profitable supply chain network and ideal for managers, practitioners, and researchers in the area of supply chain network design and optimization.
Описание: CSR, Social Justice and the Global Food Supply Chain provides a comprehensive and interdisciplinary response to calls for reform in relation to social and environmental justice, and proposes an alternative approach to current CSR initiatives.
Описание: This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.
Автор: Kane, Gareth Название: Building a sustainable supply chain ISBN: 1909293784 ISBN-13(EAN): 9781909293786 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The massive oil spill in the Gulf of Mexico in 2010 was not caused by BP, but by a contractor, yet BP got the blame. The toxic waste from the production of Apple products dumped in China in 2011 was not dumped by Apple, but by a supplier, yet Apple got the blame. The horsemeat found in beef burgers in 2013 was not added by Tesco, but by a supplier, yet Tesco got the blame. In all three cases, blame for the damage caused by suppliers floated up through the supply chain until it lodged with the big brand at the top.
No longer can companies constrain their corporate responsibility within the factory fence, as that boundary is not recognized by outside observers. This situation is exacerbated by the fact that the majority of most organizations' environmental footprint lies in their supply chain. This means that, to address the sustainability agenda in a meaningful way, they must tackle the impacts of their suppliers. Unfortunately this is a huge challenge as visibility and influence diminishes quickly as you start to work your way down through the layers of suppliers.
This book gives a quick but comprehensive guide to the most effective techniques to help you proactively address environmental risks in the supply chain. It covers the following: the business case for a sustainable supply chain; supply chains and sustainability: the big picture; making supply chains sustainable: the fundamentals; basic techniques: the "hard yards" of green procurement; intermediate techniques: those requiring changes to operations and products/services; advanced techniques: changes to the business model and corporate philosophy.
The book draws upon exclusive interviews with top sustainability practitioners along with the practical experiences of the author to provide real world examples at the cutting edge.
Автор: Folinas Название: Marketing and Supply Chain Management ISBN: 113818165X ISBN-13(EAN): 9781138181656 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM.
Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization.
This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement that want to understand the machinations of business at a macro level.
Описание: The Responsible Fashion Company provides an overview of the theory, challenges and opportunities of sustainability in the fashion, design and luxury industries and presents leading examples from pioneers such as Gucci, Levi`s, Timberland and Brunello Cucinelli.
Описание: This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.
Название: Designing Value-Creating Supply Chain Networks ISBN: 3319281445 ISBN-13(EAN): 9783319281445 Издательство: Springer Рейтинг: Цена: 13060.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Winner of the 2016 Coup de Coeur prize at the Plumes des Achats & Supply Chain, Paris.Focusing on the design of robust value-creating supply chain networks (SCN) and key strategic issues related to the number;
Описание: Provides a point-of-reference for scholars and researchers in the fields of Virtual Enterprises and Supply Chain Management who are interested in studying the Risk Management dimension in a cross-disciplinary fashion by applying new ideas and synthetic thinking in already well established concepts.
Автор: Choi Tsan-Ming Название: Fashion Supply Chain Management: Industry and Business Analysis ISBN: 1609607562 ISBN-13(EAN): 9781609607562 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24453.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Focuses on reporting both quantitative research on FSCM and exploratory studies on emerging supply chain management issues in the fashion industry. This reference will help both academics and practitioners understand more about the latest development and solution schemes in FSCM.
Описание: This book on the fisheries sector in India, through primary surveys as well as secondary literature, brings out various nuances of the sector and its trade opportunities, the complexities surrounding the supply chain of fish, as well as the evolution of its marketing channels. A distinctive feature of this book is that it carries out a comprehensive mapping of the fisheries supply chain, by taking into account both marine and freshwater fish. It identifies various players, especially traders who take part in the product flow, irrespective of the impact each of them has on the value provided to the end customer. While members of the supply chain include all individuals or organisations between whom interaction takes place, directly or indirectly from the point of production to consumption, this study also distinguishes between primary and peripheral members to make a complex network more manageable. Moreover, the book provides a comprehensive analysis of the emerging marketing channels- both organised and unorganised- in this highly perishable food segment. It provides important insights into the current scenario, focusing on the emergence of newer forms of marketing such as multinationals and e-retailing, while highlighting how traditional forms such as ‘mom-and-pop’ shops have continued to sustain, despite the challenges they face. The findings from India are also compared to global experiences of other fish producing and exporting countries such as Bangladesh, Indonesia, and Thailand to offer a comparison of the differences and similarities in the supply chains of various countries. The book provides important takeaways for researchers and PhD scholars working in the area of fisheries as well as supply chains. Since this book is based on field visits to different parts of the country it brings out the ground realities along with interesting insights and important policy implications for the sector, and should, therefore, appeal to policymakers as well.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
