Globalization, Marginalization and Conflict: Political, Economic and Social Processes, Fuerst-Bjelis Borna, Leimgruber Walter
Автор: Faulconbridge, James R. Taylor, Peter Название: Globalization of advertising ISBN: 1138867349 ISBN-13(EAN): 9781138867345 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years.
The Globalization of Advertising draws upon previously unpublished research to unpack the contemporary structure, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies, intra-organizational power relations and the distribution of organizational capabilities all define how global agencies operate as transnationally integrated organizations. This in turn allows understanding to be developed of the role of the offices of global agencies located in the three case study cities, Detroit, Los Angeles and New York. The role of these three cities as preeminent markets for advertising in the USA is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global networks of advertising work; networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America.
This book offers a cutting edge overview of recent and current trends in the globalization of advertising and new insights into the way global advertising agencies operate in and through world cities. It will be a valuable resource for researchers and students studying Geography, Management and Sociology.
Описание: This book examines regional responses to marginality by highlighting social innovation, local capacity and new path formations in what are often seen as economically weak regions where policy and institutional considerations play a key role.
Описание: This book considers de-marginalization attesting that marginal regions have the potential for de-marginalization and are anchored in developmental terms on the following core themes: nature; tourism; ethnicity and general factors including migration. Adding to the discussion on marginality and sustainability this book contributes a number of case studies on a diverse selection of topics and regions in which these crucial issues connect. It delivers a reflection of (de)marginalizing processes in today’s globalized world where an increasing number of people, groups, societies and regions are marginalized and vulnerable not only from social and economic factors, but also from natural causes such as natural hazards. This book addresses the unsustainable practices in the past that have often generated difficult conditions for sustainable development in the future. Marginal regions that have not been developed are given much needed consideration as they may now enjoy the benefits of having not been exploited in the past to their present-day developmental advantage. The overview offered by this book is significant in that marginal regions with relatively unspoiled and attractive natural (and cultural) landscapes have a great potential for sustainable tourism. Contributions include the (de)marginalization of ethnic groups, the role of education and migration in the process, and different economic and political perspectives. Considering the topics covered, the book should be appreciated by all those involved in creation of social policies, urban and regional planning – coordinating economic with spatial and social development and by those studying in the fields were competencies for such activities are important part of the study program.
Описание: This book provides an overview of marginality or marginalization, as a concept, characterizing a situation of impediments - social, political, economic, physical, and environmental - that impact the abilities of many people and societies to improve their human condition.
Описание: This thoroughly revised and updated edition offers a comprehensive survey of contemporary China. The authors consider past and current successes and challenges while placing China in its international context as a massive, developing, diverse nation that is meeting the needs of its 1.4 billion citizens while becoming a major global player.
Автор: Paul J.J. Welfens; S. Jungbluth; John T. Addison; Название: Globalization, Economic Growth and Innovation Dynamics ISBN: 3540658580 ISBN-13(EAN): 9783540658580 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the new global economy, more countries have opened up to international competition and rapid capital flows. The analysis also picks up European and US labor market issues in the context of economic globalization and raises the question of which EU policies in the field of labor market reform and of innovation policies are adequate.
Автор: Palpacuer Florence, Smith Alistair Название: Rethinking Value Chains: Tackling the Challenges of Global Capitalism ISBN: 1447359178 ISBN-13(EAN): 9781447359173 Издательство: Marston Book Services Рейтинг: Цена: 2968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: EPUB and EPDF available Open Access under CC-BY-NC-ND licence. This original volume brings together academics and activists from Europe to think creatively about the social and environmental imbalances of global production and how to reform the current economic system.
Описание: This thoroughly revised and updated edition offers a comprehensive survey of contemporary China. The authors consider past and current successes and challenges while placing China in its international context as a massive, developing, diverse nation that is meeting the needs of its 1.4 billion citizens while becoming a major global player.
Автор: Paul J.J. Welfens; S. Jungbluth; John T. Addison; Название: Globalization, Economic Growth and Innovation Dynamics ISBN: 3642085156 ISBN-13(EAN): 9783642085154 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the new global economy, more countries have opened up to international competition and rapid capital flows. The analysis also picks up European and US labor market issues in the context of economic globalization and raises the question of which EU policies in the field of labor market reform and of innovation policies are adequate.
Название: Economic Clusters and Globalization ISBN: 0367000172 ISBN-13(EAN): 9780367000172 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In todays globalized world, clusters are an important factor in explaining the different growth rates of firms, cities and regions. This book will be of interest to scholars and policymakers in economic geography, regional studies, entrepreneurship and international business.
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