The Oxford Handbook of Music and Advertising, Deaville James, Tan Siu-Lan, Rodman Ron
Автор: Holbrook Название: Music, Movies, Meanings, and Markets ISBN: 1138203009 ISBN-13(EAN): 9781138203006 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular. The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between nondiegetic film music (background music that comes from off-screen and is not audible to the film's characters, to further the dramatic development of plot, character, or other themes) and diegetic music (source music produced on-screen and/or that is audible to the film's characters, adding to the realism of the mise-en-sc ne without contributing much to other dramatic meanings). This book defines, describes, and illustrates another hitherto-neglected type of film music -ambi-diegetic film music, which appears on-screen but which contributes to the dramatic development of plot, character, and other themes.
Consistent with an interest in macromarketing, such ambi-diegetic film music serves as a kind of product placement (suitable for commercialization via the cross-promotion of soundtrack albums, for example) and plays a role in product design. It also provides one type of symbolic consumer behavior that indicates choices made by film characters when playing-singing-listening-or-dancing in ways that reveal their personalities or convey other cinemusical meanings. Morris Holbrook argues that ambi-diegetic film music sheds light on various social issues -such as the age-old tension between art and entertainment as it applies to the contrast between creative integrity and commercialization. Music, Movies, Meanings, and Markets explores the ways in which ambi-diegetic jazz contributes to the development of dramatic meanings in various films, many of which address the art-versus-commerce theme as a central concern.
Автор: Fletcher Winston Название: Advertising: A Very Short Introduction ISBN: 0199568928 ISBN-13(EAN): 9780199568925 Издательство: Oxford Academ Рейтинг: Цена: 1582.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
Автор: Byrne David Название: How Music Works ISBN: 0857862529 ISBN-13(EAN): 9780857862525 Издательство: Canongate Рейтинг: Цена: 2820.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: David Byrne`s internationally bestselling magnum opus on the subject of music
Автор: Graakjaer, Nicolai (aalborg University, Denmark) Название: Analyzing music in advertising ISBN: 1138616818 ISBN-13(EAN): 9781138616813 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakj?r sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Автор: Graakjaer Название: Analyzing Music in Advertising ISBN: 1138781088 ISBN-13(EAN): 9781138781085 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakj r sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Since the collapse of the Soviet Union, nation building and identity construction in the post-socialist region have been the subject of extensive academic research. The majority of these studies have taken a 'top-down' approach - focusing on the variety of ways in which governments have sought to define the nascent nation states - and in the process have often oversimplified the complex and overlapping processes at play across the region. Drawing on research on the Balkans, Central Asia, the Caucasus and Eastern Europe, this book focuses instead on the role of non-traditional, non-politicised and non-elite actors in the construction of identity. Across topics as diverse as school textbooks, turbofolk and home decoration, contributors - each an academic with extensive on-the-ground experience - identify and analyse the ways that individuals living across the post-socialist region redefine identity on a daily basis, often by manipulating and adapting state policy.In the process, Nation Building in the Post-Socialist Region demonstrates the necessity of holistic, trans-national and inter-disciplinary approaches to national identity construction rather than studies limited to a single-state territory. This is important reading for all scholars and policymakers working on the post-socialist region.
Автор: Joanna K. Love Название: Soda Goes Pop: Pepsi-Cola Advertising and Popular Music ISBN: 0472074024 ISBN-13(EAN): 9780472074020 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 11504.00 р. Наличие на складе: Нет в наличии.
Описание: How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi`s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other questions around the relationships between popular music and advertising.
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