Описание: Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru.
Автор: Mark D. Groza; Charles B. Ragland Название: Marketing Challenges in a Turbulent Business Environment ISBN: 3319194275 ISBN-13(EAN): 9783319194271 Издательство: Springer Рейтинг: Цена: 30745.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru.
Описание: Based on the findings of a 4-yearEuropean and Latin American research project, this book provides a theoreticalframework, practical instruments and cases on how SMEs in diverse economic,social and cultural contexts can develop crisis resilience, increase agility,innovate and thus successfully compete in turbulent times.
Описание: Smart Globalization is a compendium of leading-edge thinking on global strategy first published in the acclaimed MIT Sloan Management Review. The central premise underlying this book is that globalization can be a double-edged sword.
Автор: Velden, John Van Der White, Rob Название: Extinction curve ISBN: 1800438273 ISBN-13(EAN): 9781800438279 Издательство: Emerald Рейтинг: Цена: 4267.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Attempts to create a greener capitalism have failed and the world stands on the edge of a climate and ecological catastrophe. This book maps out a fresh direction - based on a democratic social, economic and sustainable ecological transformation in the interests of the global majority - and demonstrates precisely how this can be achieved.
Автор: Asli Goksoy Название: Organizational Change Management Strategies in Modern Business ISBN: 1466695331 ISBN-13(EAN): 9781466695337 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31324.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores the most important elements of change management, as well as the difficulties and challenges that organisations have faced when implementing change. This volume samples different disciplines relevant to topics such as resistance to change, mergers and acquisitions management, leadership, the role of human resource strategies, and culture.
Описание: As the economy fluctuates, so does the need for resilient business practices. If organizations can remain strong and steady during difficult times, they will be more fruitful during successful periods as well.Managerial Strategies for Business Sustainability During Turbulent Times is a crucial resource that discusses successful methods and techniques for building sturdy company practices. Featuring pertinent topics such as sustainable supply chains, knowledge management, information sharing, and performance evaluations, this is an ideal scholarly reference source for CEOs, managers, business students, and researchers that would like to discover more unique and engaging ways to build a strong business foundation.Topics Covered:The many academic areas covered in this publication include, but are not limited to:Global Corporate CitizenshipInformation SharingKnowledge ManagementMicrofinance InstitutionsPerformance EvaluationsProfitabilitySocial ResponsibilityStrategic ManagementSustainable Supply Chains
Executives can no longer base their strategies on the assumption that globalization will continue to advance steadily. But how should they respond to the growing pressures against globalization? And what can businesses do to control their destinies in these times of uncertainty?
In The New Global Road Map, Pankaj Ghemawat separates fact from fiction by giving readers a better understanding of the key trends affecting global business. He also explains how globalization levels around the world are changing, and where they are likely to go in the future. Using the most up-to-date data and analysis, Ghemawat dispels today's most dangerous myths and provides a clear view of the most critical issues facing policy makers in the years ahead.
Building on this analysis, with examples from a diverse set of companies across industries and geographies, Ghemawat provides actionable frameworks and tools to help executives revise their strategies, restructure their global footprints, realign their organizations, and rethink how they work with local governments and institutions.
In our era of rising nationalism and increased skepticism about globalization's benefits, The New Global Road Map delivers the definitive guide on how to compete profitably across borders.
Автор: Ghez, Jeremy Название: Architects of change ISBN: 3030206831 ISBN-13(EAN): 9783030206833 Издательство: Springer Рейтинг: Цена: 5309.00 р. Наличие на складе: Поставка под заказ.
Описание: What is the difference between a fire fighter and an architect? One deals with crises as they arise while the other is capable of building something that can withstand all weathers. Using this analogy, Architects of Change provides you with the tools to grasp, leverage and harness the dynamics that shape tomorrow's markets. It encourages you to nurture an entrepreneurial mind-set to transform the way a business – or even an entire industry – operates. Tackling crucial topics related to geopolitics, creative destruction, fake news, resilience and creativity, this book gives you the tools to analyse your environment and future trends in order to reinvent the way you do business. It teaches you how to: · Identify actors of change· Conduct simulations about the future· Assess threats of political instability· Build a strategy for a profitable and sustainable firm amid ongoing uncertainty· Become an architect of change yourself. Containing original interviews with industry insiders, including a world-famous expert on brands and luxury, the former CEO of a major think tank, a thought leader from CISCO, the former chairman of the US National Intelligence Council, and a former chief political scientist of a large Asian bank, this book helps you to understand the type of imagination and creativity this business environment requires not only to survive, but thrive.
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