Design Thinking for Innovation: Research and Practice, Brenner Walter, Uebernickel Falk
Автор: Tidd Joe Название: Open Innovation Research, Management and Practice ISBN: 178326280X ISBN-13(EAN): 9781783262809 Издательство: World Scientific Publishing Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The concept of open innovation has become increasingly popular in the management and policy literature on technology and innovation. However, despite the large volume of empirical work, many of the prescriptions being proposed are fairly general and not specific to particular contexts and contingencies. The proponents of open innovation are universally positive but research suggests that the specific mechanisms and outcomes of open innovation models are very sensitive to context and contingency. This is not surprising because the open or closed nature of innovation is historically contingent and does not entail a simple shift from closed to open as often suggested in the literature. Research has shown that patterns of innovation differ fundamentally by sector, firm and strategy. Therefore, there is a need to examine the mechanisms that help to generate successful open innovation. In this book, the authors contribute to a shift in the debate from potentially misleading general prescriptions, and provide conceptual and empirical insights into the precise mechanisms and potential limitations of open innovation research and management practice.
Автор: Westland J. Christopher Название: Global Innovation Management ISBN: 1137520183 ISBN-13(EAN): 9781137520180 Издательство: Springer Рейтинг: Цена: 9299.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is an exciting new edition of a core textbook that explores innovation management from a global perspective. Innovation management is increasingly significant, both as an academic discipline and as an integral part of the way businesses seek to change and grow. However the key factors behind successful innovation and the process by which innovation is turned into profit in the global arena remain largely undefined. The new edition provides a unique answer to these questions and offers a step-by-step guide to innovation strategy development, taking into account the global context in which businesses today operate. Written by a highly experienced instructor, this is an ideal companion for undergraduate students of innovation as well as postgraduate and MBA students taking modules with an innovation component.
Автор: Kluge, Philipp Nikolaus Название: Marketing luxury goods online ISBN: 3631678657 ISBN-13(EAN): 9783631678657 Издательство: Peter Lang Рейтинг: Цена: 12829.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s fragile concept of exclusiveness is seemingly incompatible with the ubiquitous availability provided by the mass medium Internet. The author addresses this trade-off both conceptually and empirically. First, the author conceptually examines the specific marketing-mix for luxury goods in terms of product, price, communications, and distribution management. Second, this marketing-mix is applied to the online environment. Third, the author empirically tests the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.
Автор: Mootee Idris Название: Design Thinking for Strategic Innovation ISBN: 1118620127 ISBN-13(EAN): 9781118620120 Издательство: Wiley Рейтинг: Цена: 4435.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix.
Автор: Plattner Hasso, Meinel Christoph, Leifer Larry Название: Design Thinking Research: Taking Breakthrough Innovation Home ISBN: 3319820907 ISBN-13(EAN): 9783319820903 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offering readers a closer look at Design Thinking, its innovation processes and methods, the book covers topics ranging from how to design ideas, methods and technologies, to creativity experiments and wicked problem solutions, to creative collaboration in the real world, and the interplay of designers and engineers.
Описание: This book provides an in-depth understanding of key variables that play a significant role at the various stages of the innovation process, leading to successful commercialisation of products and services.
Описание: The Arab region has been and continues to be a focus of the world for its economic, political, and social importance. However, reality indicates that the performance of many Arab states in terms of education, literacy, health, employment, and welfare generally fall behind many countries of other regions. Strategic Thinking, Planning, and Management Practice in the Arab World is an essential reference source that investigates the status of current strategic practice in the Arab world as well as the need to promote awareness of effective development strategies. Featuring research on topics such as social justice, practical entrepreneurship, and crisis management, this book is ideally designed for high-caliber strategists, academic scholars, and postgraduate research students.
Автор: Hasso Plattner; Christoph Meinel; Larry Leifer Название: Design Thinking Research ISBN: 3319367722 ISBN-13(EAN): 9783319367729 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and Hasso Plattner Institute in Potsdam, Germany.
Автор: Hasso Plattner; Christoph Meinel; Larry Leifer Название: Design Thinking Research ISBN: 331986971X ISBN-13(EAN): 9783319869711 Издательство: Springer Рейтинг: Цена: 27950.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book summarizes the results of Design Thinking Research Program at Stanford University in Palo Alto, California, USA and the Hasso Plattner Institute in Potsdam, Germany. Offering readers a closer look at design thinking, its innovation processes and methods, it covers topics ranging from how to design ideas, methods and technologies, to creativity experiments and creative collaboration in the real world, and the interplay between designers and engineers. But the topics go beyond this in their detailed exploration of design thinking and its use in IT systems engineering fields, and even from a management perspective. The authors show how these methods and strategies actually work in companies, and introduce new technologies and their functions. Furthermore, readers learn how special-purpose design thinking can be used to solve thorny problems in complex fields. Thinking and devising innovations are fundamentally and inherently human activities – so is design thinking. Accordingly, design thinking is not merely the result of special courses nor of being gifted or trained: it’s a way of dealing with our environment and improving techniques, technologies and life. This edition offers a historic perspective on the theoretical foundations of design thinking. Within the four topic areas, various frameworks, methodologies, mindsets, systems and tools are explored and further developed. The first topic area focuses on team interaction, while the second part addresses tools and techniques for productive collaboration. The third section explores new approaches to teaching and enabling creative skills and lastly the book examines how design thinking is put into practice. All in all, the contributions shed light and provide deeper insights into how to support the collaboration of design teams in order to systematically and successfully develop innovations and design progressive solutions for tomorrow.
Автор: Hill Linda A., Brandeau Greg, Truelove Emily Название: Collective Genius: The Art and Practice of Leading Innovation ISBN: 1422130029 ISBN-13(EAN): 9781422130025 Издательство: McGraw-Hill Рейтинг: Цена: 3947.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There have been dramatic changes in the technologies available for hemodynamic monitoring in recent years. This unique book provides clinicians and administrators with a comprehensive understanding of perioperative hemodynamic monitoring and goal directed therapy, emphasizing practical guidance for implementation at the bedside and evaluating hemodynamic monitoring systems in clinical practice.
Автор: Das Название: Strategic Alliances For Innovation And R&D ISBN: 162396623X ISBN-13(EAN): 9781623966232 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 14137.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Alliances for Innovation and R&D is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series seeks to disseminate theoretical insights and practical management information that should enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances.Strategic Alliances for Innovation and R&D contains contributions by leading scholars in the field of strategic alliance research. The 11 chapters in this volume cover a number of significant topics that encompass innovation and R&D through strategic alliances. The chapter topics cover both the broader issues, such as the governance of high-tech alliances, knowledge flows in innovation clusters, co-innovation, and incomplete contracting, and the more focused problems of inexperienced firms in R&D consortia, new product development, and managing alliance portfolio evolution in service innovation. The chapters include empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on the role of strategic alliances in the pursuit of innovation and R&D.
Описание: The world-class National Palace Museum (NPM) in Taiwan possesses a repository of the largest collection of Chinese cultural treasures of outstanding quality. Through implementing a two-organizational restructuring, and shifting its operational focus from being object-oriented to public-centered, it aims to capture the attention of people and promote awareness of the culture and traditions of China. In this vein, the NPM combines its expertise in museum service with the possibilities afforded by Information Technology (IT). This book analyses the research results of a team sponsored by the National Science Council in Taiwan to observe the development processes and accomplishments, and to conduct scientific researches covering not only the technology and management disciplines, but also the humanities and social science disciplines. The development process of new digital content and IT-enabled services of NPM would be a useful benchmark for museums, cultural and creative organizations and traditional organizations in Taiwan and around the world.
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