Описание: Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society.Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.
Описание: Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing and student choice-making.
Описание: Co-published in association with NISOD Miriam, a freshman Calculus student at Louisiana State University, made 37.5% on her first exam but 83% and 93% on the next two. Matt, a first year General Chemistry student at the University of Utah, scored 65% and 55% on his first two exams and 95% on his third--These are representative of thousands of students who decisively improved their grades by acting on the advice described in this book. What is preventing your students from performing according to expectations? Saundra McGuire offers a simple but profound answer: If you teach students how to learn and give them simple, straightforward strategies to use, they can significantly increase their learning and performance. For over a decade Saundra McGuire has been acclaimed for her presentations and workshops on metacognition and student learning because the tools and strategies she shares have enabled faculty to facilitate dramatic improvements in student learning and success. This book encapsulates the model and ideas she has developed in the past fifteen years, ideas that are being adopted by an increasing number of faculty with considerable effect. The methods she proposes do not require restructuring courses or an inordinate amount of time to teach. They can often be accomplished in a single session, transforming students from memorizers and regurgitators to students who begin to think critically and take responsibility for their own learning. Saundra McGuire takes the reader sequentially through the ideas and strategies that students need to understand and implement. First, she demonstrates how introducing students to metacognition and Bloom's Taxonomy reveals to them the importance of understanding how they learn and provides the lens through which they can view learning activities and measure their intellectual growth. Next, she presents a specific study system that can quickly empower students to maximize their learning. Then, she addresses the importance of dealing with emotion, attitudes, and motivation by suggesting ways to change students' mindsets about ability and by providing a range of strategies to boost motivation and learning; finally, she offers guidance to faculty on partnering with campus learning centers. She pays particular attention to academically unprepared students, noting that the strategies she offers for this particular population are equally beneficial for all students.
While stressing that there are many ways to teach effectively, and that readers can be flexible in picking and choosing among the strategies she presents, Saundra McGuire offers the reader a step-by-step process for delivering the key messages of the book to students in as little as 50 minutes. Free online supplements provide three slide sets and a sample video lecture.
This book is written primarily for faculty but will be equally useful for TAs, tutors, and learning center professionals. For readers with no background in education or cognitive psychology, the book avoids jargon and esoteric theory.
Описание: This volume addresses the need to integrate gender equality into business and management education and provides examples of leading initiatives from various disciplinary and global perspectives. It is designed to help faculty integrate the topic into teaching and research.
Автор: Istvan Kecskes Название: Explorations into Chinese as a Second Language ISBN: 3319540262 ISBN-13(EAN): 9783319540269 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introduction.- Part I Explorations into the Structure of Chinese.- Chapter 1 De-stress in Mandarin: Clitics, Cliticoids and Phonetic Chunks /Hana Třнskovб.- Chapter 2 From Phonological Studies to Teaching Mandarin Tones: Some Perspectives on the Revision of the Tonal Inventory /Carlotta Sparvoli.- Chapter 3 The Comparison of Hungarian and Chinese Phonological Systems: A Pedagogical Perspective/Qiuyue Ye & Huba Bartos.- Chapter 4 Analysis of Chinese as Second Language Learners' Interpretations of Noun-Noun Compounds/Shuyi Yang.- Chapter 5 Information Encoding, Chinese Word Order and CSLA: A Cognitive-Functional Account/Anna Morbiato.- Part II Explorations into Learners of Chinese.- Chapter 6 Learners' and Teachers' Beliefs about Learning Tones and Pinyin/Juan Yang & Jane Medwell.- Chapter 7 Toward a Corpus of Chinese Classroom Teacher Language/Xia Cui.- Chapter 8 Difficulties and Expectations of First Level Chinese Second Language Learners/Gloria Gabbianelli & Agnese Formica.- Chapter 9 Expressing Necessity in Chinese: A Pilot Study/Shuyi Eagle.- Index.
Автор: Kecskes Istvan Название: Explorations Into Chinese as a Second Language ISBN: 3319853007 ISBN-13(EAN): 9783319853000 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introduction.- Part I Explorations into the Structure of Chinese.- Chapter 1 De-stress in Mandarin: Clitics, Cliticoids and Phonetic Chunks /Hana Třнskovб.- Chapter 2 From Phonological Studies to Teaching Mandarin Tones: Some Perspectives on the Revision of the Tonal Inventory /Carlotta Sparvoli.- Chapter 3 The Comparison of Hungarian and Chinese Phonological Systems: A Pedagogical Perspective/Qiuyue Ye & Huba Bartos.- Chapter 4 Analysis of Chinese as Second Language Learners' Interpretations of Noun-Noun Compounds/Shuyi Yang.- Chapter 5 Information Encoding, Chinese Word Order and CSLA: A Cognitive-Functional Account/Anna Morbiato.- Part II Explorations into Learners of Chinese.- Chapter 6 Learners' and Teachers' Beliefs about Learning Tones and Pinyin/Juan Yang & Jane Medwell.- Chapter 7 Toward a Corpus of Chinese Classroom Teacher Language/Xia Cui.- Chapter 8 Difficulties and Expectations of First Level Chinese Second Language Learners/Gloria Gabbianelli & Agnese Formica.- Chapter 9 Expressing Necessity in Chinese: A Pilot Study/Shuyi Eagle.- Index.
Автор: Bendix Regina, Bizer Kilian, Noyes Dorothy Название: Sustaining Interdisciplinary Collaboration: A Guide for the Academy ISBN: 0252082370 ISBN-13(EAN): 9780252082375 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3135.00 р. Наличие на складе: Нет в наличии.
Описание:
At once a slogan and a vision for future scholarship, interdisciplinarity promises to break through barriers to address today's complex challenges. Yet even high-stakes projects often falter, undone by poor communication, strong feelings, bureaucratic frameworks, and contradictory incentives. This new book shows newcomers and veteran researchers how to craft associations that will lead to rich mutual learning under inevitably tricky conditions. Strikingly candid and always grounded, the authors draw a wealth of profound, practical lessons from an in-depth case study of a multiyear funded project on cultural property. Examining the social dynamics of collaboration, they show readers how to anticipate sources of conflict, nurture trust, and jump-start thinking across disciplines. Researchers and institutions alike will learn to plan for each phase of a project life cycle, capturing insights and shepherding involvement along the way.
Автор: Antigoni Papadimitriou Название: Competition in Higher Education Branding and Marketing ISBN: 3319585266 ISBN-13(EAN): 9783319585260 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education.
Название: Strategic Brand Management in Higher Education ISBN: 0367139421 ISBN-13(EAN): 9780367139421 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions.
Описание: The objective of this report is to invigorate and deepen the discussion about structural change in Africa and the appropriate trade and industrial policies that will allow countries in Africa to drive employment growth in higher value-added activities. This is based around (i) analytical work that clearly identifies the links from participation in RVCs and GVCs with structural change and development outcomes; (ii) an analysis of implications of current approaches to trade and industrial policies and how these could be reformed to allow African countries to better capitalize on the opportunities to drive structural change through participation in RVCs and GVCs. The analysis looks at national policies, the importance of regional cooperation, and coordination through regional economic communities and the implications for the Continental Free Trade Area in Africa and agreements with third countries, such as the EU and the US.
Описание: Drawing from doctoral level research on how best to teach business education to college students, Discourses on Business Education at the College Level illustrates new and proven ideas for engaging students. Sixteen authors describe their experiences in upgrading and expanding the quality of the business education experience.
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