Strategic Marketing of Higher Education in Africa, 

Название: Strategic Brand Management in Higher Education
ISBN: 0367139421 ISBN-13(EAN): 9780367139421
Издательство: Taylor&Francis
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Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions.

Автор: Mogaji Emmanuel, Maringe Felix, Ebo Hinson Robert
Название: Higher Education Marketing in Africa: Explorations Into Student Choice
ISBN: 303039378X ISBN-13(EAN): 9783030393786
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students` selection process, providing theoretical and practical insights into education marketing in Africa.

Автор: Mogaji Emmanuel, Maringe Felix, Ebo Hinson Robert
Название: Higher Education Marketing in Africa: Explorations Into Student Choice
ISBN: 303039381X ISBN-13(EAN): 9783030393816
Издательство: Springer
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Цена: 13974.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students` selection process, providing theoretical and practical insights into education marketing in Africa.

Автор: Li-Hua Richard
Название: Marketing Competences and Strategic Flexibility in China
ISBN: 0230013503 ISBN-13(EAN): 9780230013506
Издательство: Springer
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Цена: 16070.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Today`s China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

Автор: Wilson And Gilligan
Название: Strategic Marketing Management
ISBN: 0750659386 ISBN-13(EAN): 9780750659383
Издательство: Taylor&Francis
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Цена: 4884.00 р.
Наличие на складе: Нет в наличии.

Описание: Contains chapters on `The Nature and Role of Competitive Advantage` and `The Strategic Management of the Expanded Marketing Mix`. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty.

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
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Цена: 9362.00 р.
Наличие на складе: Нет в наличии.

Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Название: HBR`s 10 Must Reads on Strategic Marketing
ISBN: 1422189880 ISBN-13(EAN): 9781422189887
Издательство: Perseus
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Цена: 2243.00 р.
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Описание: Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.