Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (Ams) World Marketing Congress, Petruzzellis Luca, Winer Russell S.
Автор: Petruzzellis Название: Rediscovering the Essentiality of Marketing ISBN: 3319298763 ISBN-13(EAN): 9783319298764 Издательство: Springer Рейтинг: Цена: 27950.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today’s turbulent marketplace.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Описание: Session 1.1 Luxury and Social Comparisons.- Session 1.3 Food/Health.- Session 1.4 Website Design Strategies for the E-Servicescape.- Session 1.5 Branding Strategy.- Session 1.7 Innovation in Course Development and Delivery.- Session 2.1 International Marketing Part I: Tales from Latin America.- Session 2.2 Financial Service Marketing and Consumption.- Session 2.3 Advertising and Shopping Influences.- Session 2.4 Effective Messaging for Online Advertising.- Session 2.5 Branding and Firm Capabilities.- Session 2.6 Advertising Research Methods.- Session 2.7 The Validity and Invalidity of Assessment Alternatives.- Session 3.1 Sensory Cues, Touching, Self-Tracking, and Scandals!.- Session 3.3 Global CB.- Session 3.4 Promotion and Brand Management.- Session 3.5 Channel Surfing and Disintermediation.- Session 3.6 Consumer Behavior I.- Session 3.7 Teaching Award Winners.- Session 4.1 International Marketing Part 2: Tales from Africa.- Session 4.2 Retail Influences Up the Chain, Across the World, and Over to Other Retailers.- Session 4.3 Self, Identify.- Session 4.4 Marketing Communications: A Cultural Perspective.- Session 4.4 Marketing Communications: A Cultural Perspective.- Session 4.5 Developing New Offering: The Big Picture.- Session 4.6 Consumer Behavior II.- Session 4.7 Corporations and CSR.- Session 5.1 International Marketing Part 3: A Global Perspective.- Session 5.2 Market (Re)creation through Innovation and Entrepreneurship.- Session 5.3 Services and CB.- Session 5.4 Building Your Brand with Social Media.- Session 5.5 You did What with Whom?.- Session 5.6 Analysis Methods in Marketing.- Session 5.8 Online and Social Media Research Methods.- Session 6.1 Food, Wine, and Coca-Cola@.- Session 6.2 Retail Strategies within and Across the Stores and Shopping Channels.- Session 6.3 Consumption and Brands.- Session 6.4 Engaging and Influencing Your Audience through social Media.- Session 6.5 Channel Integration and Business Networks.- Session 6.6 Branding and Sales Management.- Session 7.1 Gambling, Drinking, Fantasies, and American Football!.- Session 7.3 Social Perspectives.- Session 7.4 Effective Communications in B2B Marketing.- Session 7.5 People in Sales.- Session 7.6 Services Marketing.- Session 7.7 Social Responsibility and Business.- Session 8.1 Branding of Products and Services.- Session 8.2 Advancing the Cause of Cause-Related Marketing.- Session 8.3 Decision Making.- Session 8.4 Social Influence and Marketing Communications.- Session 8.5 Exchange Governance and Sustainability.- Session 8.7 Can Marketing Enhance Consumer Empowerment?.- Session 9.1 International Marketing Part 4: Luxury, Retail, and Service Value.- Session 9.3 Consumer Behavior Mix I.- Session 9.4 Consumer Behavior Perspectives on Social Media.- Session 9.5 The Big Picture of Sales Management.- Session 9.6 Price, Promotion, and Fees.- Session 9.7 The Use and Impact of Social Media in Marketing Education.- Session 9.8 Wearable Technology.- Session 10.1 International Marketing Part 5: Communication in Global Environment.- Session 10.3 Consumer Behavior Mix II.- Session 10.4 Co-Creation of Value in the Digital World.- Session 10.5 Sports Marketing and Fan Reactions.- Session 10.6 Consumer Motivations and Value in Retailing.- Session 10.7 Marketing and the Socially-Conscious Consumer Interface.- Session 11.1 Spectator Sports, Value Co-Creation, and Connectedness.- Session 11.4 Promotion and Social Marketing.- Session 11.5 Value Creation in Marketing Channels.- Session 11.6 Store Satisfaction, Patronage, and Customer Referrals.- Session 11.7 Levels of Knowing in Consumers, Ethics, and Policy Research.- Session 12.5 Technology and Problem Solving in the Selling Environment.- Session 12.6 Reviews, Reviewing and Comparative Methods in Marketing.- Session 12.7 Decision Making.
Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising.- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis.- Chapter3. The Impact of Culture on Humorous Ads: An Abstract.- Chapter4. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract.- Chapter5. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers' Willingness to Disclose Personal Data.- Chapter6. Big Data Analytics in Product Innovation Context: An Abstract.- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract.- Chapter8. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract.- Chapter9. Deceptive Use of the 'Regionality' Concept in Product Labelling: An Abstract.- Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different?.- Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract.- Chapter12. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract.- Chapter13. Influencing Consumers' Buying Behavior through Smell: An Abstract.- Chapter14. Thinking Creatively through Hands.- Chapter15. An Abstract: Social Service Robots: What do we Know and Where do we Go Next?.- Chapter16. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract.- Chapter17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract.- Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract.- Chapter19. Has Luxury Consumption Something to do with Fear and Love?.- Chapter20. Millennial Consumer's on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract.- Chapter21. The Elephant in the Room: An Abstract.- Chapter22. Components of Customer Experience and their Impact on Co-created Value: An Abstract.- Chapter23. Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract.- Chapter24. An Abstract: Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games.- Chapter25. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities.- Chapter26. An Abstract: Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players?.- Chapter27. An Abstract: An Abstract: Sports Marketing Special Session: Enlightened Learning in Sport Marketing.- Chapter28. A Multiple-Item Dimensional Scale for Measuring Store Equity.- Chapter29. Brand Strength's Nomological Net and Dimensional Dynamics: An Abstract.- Chapter30. How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract.- Chapter31. From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract.- Chapter32. An Abstract: Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing.- Chapter33. An Abstract: The Underlying Sources of OI-IO's Strategic Approaches and International Marketing: An Exploratory Qualitative Study.- Chapter34. The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract.- Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract.- Chapter36. Special Session: Relationship Intellige
Описание: Chapter1. Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity.- Chapter2. Between a Banker and a Barbie: The Illusions of Social Media.- Chapter3. A Longitudinal Review of Models in Marketing Research.- Chapter4. What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research.- Chapter5. Managing Marketing Strategies for Start-Up Enterprises: Analyzing Cross-Sectional Metrics for Measuring Business Performance.- Chapter6. Effects of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective.- Chapter7. Decision-Making and Interruptions.- Chapter8. Buying Authentic Luxury Products or Counterfeits: The Role of Benign and Malicious Envy.- Chapter9. Excitement or Fear? The Effect of a Personalized In-Store Experience on Consumers.- Chapter10. All Hands on Deck Special Session: Cultivating Socially Responsible Consumers and Corporations.- Chapter11. All Hands on Deck Special Session: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions.- Chapter12. All Hands on Deck Special Session: Personifying Socially Responsible Corporations: Scale Development and Validation.- Chapter13. All Hands on Deck Special Session: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning?.- Chapter14. Non-Compliance is a Double-Edged Sword.- Chapter15. A Critical Review of Institutional Theory in Marketing.- Chapter16. Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions.- Chapter17. Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry.- Chapter18. Special Session: "The World Needs Storytellers" New Research Avenues for Storytelling in Marketing.- Chapter19. Special Session: Measuring Salesperson Storytelling.- Chapter20. How do International Co-branding Alliances Affect Host Country Consumers' Purchase Intention?.- Chapter21. Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics.- Chapter22. Product Innovation Determinants and Export Performance in French and Ukrainian SMEs. Chapter23. Special Session: The (Co-)creation of Brand Heritage.- Chapter24. Special Session: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters.- Chapter25. Special Session: Rise of the Service Robots: Exploring Consumer Acceptance.- Chapter26. Exploration of the Role of Packaging Design for Multi-tier Private Brands.- Chapter27. Understanding Risk Statements within Drug Injury Advertising.- Chapter28. The Effect of Social Distance on Donations to Care versus Cure.- Chapter29. Customer Reactions to Voluntary Use of Automated Service Interactions.- Chapter30. Challenges in Usage of Unstructured Data in Marketing Decision Making.- Chapter31. An Investigation of the Effect of Retargeting on Willingness-to-Pay in Online Environments.- Chapter32. Influence of Web Design Features on Attitudes and Intentions in Travel Decision Making.- Chapter33. Virtual Reality (VR) Content is the New Reality for Destination Marketing Organizations: Investigating the Role of VR as a Destination Branding Tactic. Chapter34. Explaining Sustainable Consumption: A Theoretical and Empirical Analysis. Chapter35. Special Session: Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution?.- Chapter36. It Looks Good so Let's Show it off: A Psychographic Segmentation of Instagrammers.- Chapter37. I Hate this Brand! A Classification of Brand Haters Based on their Motivations and Reactions.- Chapter38. Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Professional Selling Class.- Chapter39. Special Session on Research Opportunities in Direct Selling.- Chapter40. Spe
Описание: The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others.
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Описание: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right?
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