Kim Kacy Kyungok Celebrating America`s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (Ams) Annual Confer 9783319799872

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Автор: Kim Kacy Kyungok
Название: Celebrating America`s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (Ams) Annual Confer
ISBN: 9783319799872
Издательство: Springer
Классификация:

Управление и методы управления

Управление: лидерство и мотивация

Торговля и маркетинг

ISBN-10: 3319799878
Обложка/Формат: Paperback
Страницы: 1006
Вес: 1.43 кг.
Дата издания: 24.04.2018
Серия: Developments in marketing science: proceedings of the academy of marketing science
Язык: English
Издание: Softcover reprint of
Иллюстрации: 8 illustrations, color; 13 illustrations, black and white; xxxiv, 1006 p. 21 illus., 8 illus. in color.
Размер: 23.39 x 15.60 x 5.21 cm
Читательская аудитория: General (us: trade)
Подзаголовок: Proceedings of the 2015 academy of marketing science (ams) annual conference
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: Session 1.1 Luxury and Social Comparisons.- Session 1.3 Food/Health.- Session 1.4 Website Design Strategies for the E-Servicescape.- Session 1.5 Branding Strategy.- Session 1.7 Innovation in Course Development and Delivery.- Session 2.1 International Marketing Part I: Tales from Latin America.- Session 2.2 Financial Service Marketing and Consumption.- Session 2.3 Advertising and Shopping Influences.- Session 2.4 Effective Messaging for Online Advertising.- Session 2.5 Branding and Firm Capabilities.- Session 2.6 Advertising Research Methods.- Session 2.7 The Validity and Invalidity of Assessment Alternatives.- Session 3.1 Sensory Cues, Touching, Self-Tracking, and Scandals!.- Session 3.3 Global CB.- Session 3.4 Promotion and Brand Management.- Session 3.5 Channel Surfing and Disintermediation.- Session 3.6 Consumer Behavior I.- Session 3.7 Teaching Award Winners.- Session 4.1 International Marketing Part 2: Tales from Africa.- Session 4.2 Retail Influences Up the Chain, Across the World, and Over to Other Retailers.- Session 4.3 Self, Identify.- Session 4.4 Marketing Communications: A Cultural Perspective.- Session 4.4 Marketing Communications: A Cultural Perspective.- Session 4.5 Developing New Offering: The Big Picture.- Session 4.6 Consumer Behavior II.- Session 4.7 Corporations and CSR.- Session 5.1 International Marketing Part 3: A Global Perspective.- Session 5.2 Market (Re)creation through Innovation and Entrepreneurship.- Session 5.3 Services and CB.- Session 5.4 Building Your Brand with Social Media.- Session 5.5 You did What with Whom?.- Session 5.6 Analysis Methods in Marketing.- Session 5.8 Online and Social Media Research Methods.- Session 6.1 Food, Wine, and Coca-Cola@.- Session 6.2 Retail Strategies within and Across the Stores and Shopping Channels.- Session 6.3 Consumption and Brands.- Session 6.4 Engaging and Influencing Your Audience through social Media.- Session 6.5 Channel Integration and Business Networks.- Session 6.6 Branding and Sales Management.- Session 7.1 Gambling, Drinking, Fantasies, and American Football!.- Session 7.3 Social Perspectives.- Session 7.4 Effective Communications in B2B Marketing.- Session 7.5 People in Sales.- Session 7.6 Services Marketing.- Session 7.7 Social Responsibility and Business.- Session 8.1 Branding of Products and Services.- Session 8.2 Advancing the Cause of Cause-Related Marketing.- Session 8.3 Decision Making.- Session 8.4 Social Influence and Marketing Communications.- Session 8.5 Exchange Governance and Sustainability.- Session 8.7 Can Marketing Enhance Consumer Empowerment?.- Session 9.1 International Marketing Part 4: Luxury, Retail, and Service Value.- Session 9.3 Consumer Behavior Mix I.- Session 9.4 Consumer Behavior Perspectives on Social Media.- Session 9.5 The Big Picture of Sales Management.- Session 9.6 Price, Promotion, and Fees.- Session 9.7 The Use and Impact of Social Media in Marketing Education.- Session 9.8 Wearable Technology.- Session 10.1 International Marketing Part 5: Communication in Global Environment.- Session 10.3 Consumer Behavior Mix II.- Session 10.4 Co-Creation of Value in the Digital World.- Session 10.5 Sports Marketing and Fan Reactions.- Session 10.6 Consumer Motivations and Value in Retailing.- Session 10.7 Marketing and the Socially-Conscious Consumer Interface.- Session 11.1 Spectator Sports, Value Co-Creation, and Connectedness.- Session 11.4 Promotion and Social Marketing.- Session 11.5 Value Creation in Marketing Channels.- Session 11.6 Store Satisfaction, Patronage, and Customer Referrals.- Session 11.7 Levels of Knowing in Consumers, Ethics, and Policy Research.- Session 12.5 Technology and Problem Solving in the Selling Environment.- Session 12.6 Reviews, Reviewing and Comparative Methods in Marketing.- Session 12.7 Decision Making.

Celebrating America`s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (Ams) Annual Confer, Kim Kacy Kyungok