These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Автор: Whalin W. Terry Название: 10 Publishing Myths: Insights Every Author Needs to Succeed ISBN: 164279452X ISBN-13(EAN): 9781642794526 Издательство: Неизвестно Рейтинг: Цена: 2062.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: 10 Publishing Myths offers insights that every author needs to succeed in publishing.
Название: Handbook of Communication and People With Disabilities ISBN: 1138975737 ISBN-13(EAN): 9781138975736 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A comprehensive volume of research & applications in communication & disability study, exploring how disability is socially constructed, conceptualized, and enacted through communicative processes. For scholars and students of communication & disabilitie
Автор: Sinha, R. Pearson, Peter Kadekodi, Gopal Gregory, Mary (oxford University, Uk) Название: Income distribution, growth and basic needs in india ISBN: 1138291161 ISBN-13(EAN): 9781138291164 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book, first published in 1979, explores the sources and patterns of the distribution of personal incomes in India, between rural and urban areas and among socio-economic classes, differentiating particularly those groups falling below the poverty line.
Автор: Netanel Neil Weinstock Название: Copyright: What Everyone Needs to Know(r) ISBN: 0199941165 ISBN-13(EAN): 9780199941162 Издательство: Oxford Academ Рейтинг: Цена: 1741.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Copyright: What Everyone Needs to Know (R), Neil Weinstock Netanel explains the concepts needed to understand the heated debates about copyright law and policy. He identifies the combatants, unpacks their arguments, and illuminates what is at stake in the debates over copyrightas present and future.
Автор: Olson Randy Название: Houston, We Have a Narrative: Why Science Needs Story ISBN: 022627084X ISBN-13(EAN): 9780226270845 Издательство: Wiley Рейтинг: Цена: 3010.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Ask a scientist about Hollywood, and you'll probably get eye rolls. But ask someone in Hollywood about science, and they'll see dollar signs: moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require.
That's a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story--and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail--a stultifying procession of "and, and, and." What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for--which Olson boils down, brilliantly, to "And, But, Therefore," or ABT. At a stroke, the ABT approach introduces momentum ("And"), conflict ("But"), and resolution ("Therefore")--the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists' eyes are opened to ABT, the effect is staggering: suddenly, they're not just talking about their work--they're telling stories about it. And audiences are captivated.
Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it's done.
Автор: Anderson C. W., Downie Leonard Jr., Schudson Michael Название: The News Media: What Everyone Needs to Know(r) ISBN: 0190206209 ISBN-13(EAN): 9780190206208 Издательство: Oxford Academ Рейтинг: Цена: 1741.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The business of journalism has an extensive, storied, and often romanticized history. This addition to the What Everyone Needs to Know (R) series looks at the past, present and future of journalism, considering how the development of the industry has shaped the present and how we can expect the future to roll out.
Автор: Anderson Rick Название: Scholarly Communication: What Everyone Needs to Know(r) ISBN: 0190639458 ISBN-13(EAN): 9780190639457 Издательство: Oxford Academ Рейтинг: Цена: 1741.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Scholarly Communication: What Everyone Needs to Know (R) provides a lively and helpful guide to some of the most important characteristics of the scholarly-publishing ecosystem, and to some of its most contentious issues.
Автор: McEachern Patrick Название: North Korea: What Everyone Needs to Know(r) ISBN: 019093798X ISBN-13(EAN): 9780190937980 Издательство: Oxford Academ Рейтинг: Цена: 1741.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Diplomatic expert Patrick McEachern unpacks the contentious and tangled relationship between the two Koreas in an approachable question-and-answer format.
Автор: Shatzkin Mike, Riger Robert Paris Название: The Book Business: What Everyone Needs to Know(r) ISBN: 0190628049 ISBN-13(EAN): 9780190628048 Издательство: Oxford Academ Рейтинг: Цена: 1741.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers? The Book Business: What Everyone Needs to Know(R) introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of trade publishing, or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business. This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird's eye view of publishing's evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books all the more fascinating.
Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy.
Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call, or pull out their wallets and buy from you.
Whether you're a coach, author, "funnel hacker", ecommerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family's future.
In the fast-paced, attention-starved, social media driven world of business today, two facts about your ability to create sales messages (copywriting) stand out:
Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom Fact #2: Poor Copywriting = Struggle forever and die poor
Putting The Right Words On Paper And Online Is The Single Most Profitable Skill Everyone Can Learn.
This book teaches you street-smart copywriting, which means this book teaches you how to get results today. (Because we all need to make more sales today . . . not tomorrow, not next week )
If you've tried to write ads, emails, and sales letters for your business before and failed, this book is for you. If you need to make more sales--no matter what you sell or who you sell it to--this book is for you.
Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you're not making as many sales as you want to right now.
Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy.
Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call, or pull out their wallets and buy from you.
Whether you're a coach, author, "funnel hacker", ecommerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family's future.
In the fast-paced, attention-starved, social media driven world of business today, two facts about your ability to create sales messages (copywriting) stand out:
Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom Fact #2: Poor Copywriting = Struggle forever and die poor
Putting The Right Words On Paper And Online Is The Single Most Profitable Skill Everyone Can Learn.
This book teaches you street-smart copywriting, which means this book teaches you how to get results today. (Because we all need to make more sales today . . . not tomorrow, not next week )
If you've tried to write ads, emails, and sales letters for your business before and failed, this book is for you. If you need to make more sales--no matter what you sell or who you sell it to--this book is for you.
Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you're not making as many sales as you want to right now.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
