Strategic Communication in Eu-Russia Relations: Tensions, Challenges and Opportunities, Pashentsev Evgeny
Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short Название: Strategic Writing ISBN: 1138037109 ISBN-13(EAN): 9781138037106 Издательство: Taylor&Francis Рейтинг: Цена: 16078.00 р. Наличие на складе: Поставка под заказ.
Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Описание: Communicating Interpersonal Conflict in Close Relationships: Contexts, Challenges, and Opportunities provides a state-of-the-art review of research on conflict in close personal relationships. This volume brings together both seasoned and new voices in communication research to address the challenges in evaluating conflict. Contributors review the current state of research on themes related to power, serial arguments, interpersonal and family dynamics, physiological processes, and mechanisms of forgiveness by presenting theoretical reviews, original unpublished data-driven research, and discussions about the methodological challenges and opportunities in studying interpersonal conflict. An essential resource for graduate students and faculty interested in interpersonal conflict in close relationships between romantic partners, families, or friends, this volume is intended for advanced coursework and individual study in communication, social psychology, and close relationship scholarship.
PR Women with Influence: Breaking Through the Ethical and Leadership Challenges makes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The book is thoroughly grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field. Phase I involves 51 in-depth interviews with current female leaders in public relations and Phase II captures women’s perceptions on gender-related barriers in leadership advancement by recruiting a national panel of female public relations professionals.
Results presented in this book provide a compelling, current picture of women and leadership in public relations. By emphasizing our discussion on key issues and barriers as related to women in PR and their leadership advancement, the authors call for real actions and change to develop a constructive ecosystem within the organization to embrace leadership for women in PR.
Given its sharp topic focus, wealth of empirical data, and the relevance of the topic to today’s public relations profession, this book is suitable for different audiences both nationally and globally. Such audiences include but are not limited to public relations scholars, educators and professionals, both leaders and emerging leaders, men and women, young professionals, women of color, and public relations majors. This book is appropriate for senior-level undergraduate and graduate courses in public relations and communication management to facilitate critical thinking, leadership development, and gender-related topic discussion.
PR Women with Influence: Breaking Through the Ethical and Leadership Challenges makes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The book is thoroughly grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field. Phase I involves 51 in-depth interviews with current female leaders in public relations and Phase II captures women’s perceptions on gender-related barriers in leadership advancement by recruiting a national panel of female public relations professionals.
Results presented in this book provide a compelling, current picture of women and leadership in public relations. By emphasizing our discussion on key issues and barriers as related to women in PR and their leadership advancement, the authors call for real actions and change to develop a constructive ecosystem within the organization to embrace leadership for women in PR.
Given its sharp topic focus, wealth of empirical data, and the relevance of the topic to today’s public relations profession, this book is suitable for different audiences both nationally and globally. Such audiences include but are not limited to public relations scholars, educators and professionals, both leaders and emerging leaders, men and women, young professionals, women of color, and public relations majors. This book is appropriate for senior-level undergraduate and graduate courses in public relations and communication management to facilitate critical thinking, leadership development, and gender-related topic discussion.
Описание: Risk and Crisis Communication addresses how the interaction between organizations and their stakeholders manifests during a risk or crisis situation. Littlefield and Sellnow contend that when best practices are considered, there are certain tensions to which an organization responds. These tensions are similar to those experienced among individuals when managing their relationships. As such, Littlefield and Sellnow apply an interpersonal theory, known as relational dialectics (RDT), to risk and crisis communication and examine the outcome from the vantage point of the officials and the public. Previous research has focused on top-down, sender-oriented communication to evaluate the effectiveness of particular strategies used by spokespeople to repair public image or relay an apology. In contrast, Littlefield and Sellnow's approach relies on culture-centeredness and suggests how cultural elements may have influenced the kinds of tensions each organization faced. Risk and Crisis Communication exemplifies the use of RDT through seven case studies, each focusing on one of the tensions, making it of interest to both scholars and organizational leaders.
Описание: This book accounts for the transformation of organizations in a post-bureaucratic era by bringing a communicational lens to the study of dis/organization.
Political Vanity aims to illuminate the central debates over the historical, moral, and political legitimacy of market capitalism by engaging central theorists of the Scottish Enlightenment, in particular the philosopher and sociologist Adam Ferguson. Ferguson was a contemporary of philosophers and economists David Hume and Adam Smith, and actively questioned many of the pillars of early capitalism on theological grounds. Namely: conjectural histories used to justify economic liberalization reduction of human action to production and consumption the inevitable tendency of capitalist power to undermine political institutionsFerguson argued that far from equalizing and liberating, the unfettered market left to its own devices takes the form of despot, enslaving civil society in bonds of its own making. His ideas continue to have theological, philosophical, and ethical relevance today.
Автор: Evgeny Pashentsev Название: Strategic Communication in EU-Russia Relations ISBN: 3030272524 ISBN-13(EAN): 9783030272524 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
“This book is a timely reminder of the ties that join Russia and the European Union and the opportunities that still exist to improve a troubled relationship. The book does not shy away from the difficulties that the relationship currently faces, but seeks to find opportunities in these obstacles that could lead to improvements. With the voice of Russian scholars fully audible in this excellent collection of essays, this book provides an excellent opportunities for English-speaking audiences to learn more about this complex relationship.”
Victor Bulmer-Thomas, Chatham House, UK
“The thinking of Evgeny Pashentsev in this volume presents an enlightening analysis and synthesis of the integration of the political, social, cultural and technological advances around the globe with respect to their impact on EU-Russia relations. His chapters are a must read for both scholars and strategic consultants who seek to understand the future of the paradigm shift taking place in these countries.”
Bruce I. Newman, DePaul University, USA, and Founding Editor-in-Chief, Journal of Political Marketing
In this book the international team of EU, Russian and US researchers focus on the dangerous challenges of the current unstable international equilibrium and opportunities of the breakthrough for a better future. Eight chapters engage with a variety of issues, ranging from general tendencies and controversies in EU–Russia strategic communication and its political and economic aspects to reputation management of Russian companies in the EU and the psychological aspect of US sanctions in EU-Russia relations. Analyzing the security dimension, the authors focus on the geopolitical threats, opportunities and risks of advanced technologies such as artificial intelligence, robotics, cyborgization and human genetics.
Описание: This volume examines many aspects impacting the digital divide in Latin America and the politics of digital inclusion including mobile youth identities, technology affordability, school transformation by digital media, the diffusion of e-commerce platforms and digital technology in SMEs.
Описание: The book examines today`s Middle East security challenges and opportunities in light of the upheavals throughout the region. Established experts, former diplomats, and emerging scholars offer a broad range of fresh perspectives on promoting a sustainable regional security community based on relevant aspects of the historic Helsinki Process in Europe.
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
New to the third edition:
New examples on the effective use of digital communication and online research tools;
Updated guidance on researching using digital tools and social media;
New examples that provide a more accessible pathway to real-world application.
In addition to these new features, the book covers:
Creating a framework for planning;
Up-to-date research tools and how to develop a research plan;
Gathering useful data for strategic guidance;
Real-world examples that provide readers with realistic cases and situations;
Applying theory to professional practice.
The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
Автор: Dainton Marianne, Lannutti Pamela J. Название: Strategic Communication Research Methods ISBN: 1516543505 ISBN-13(EAN): 9781516543502 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 12785.00 р. Наличие на складе: Нет в наличии.
Описание:
Strategic Communication Research Methods highlights the importance of research in professional communication settings and provides students with the practical information and knowledge they will need to effectively consume and produce professional research within their careers. While theory and methods are emphasized throughout, the text features a unique focus on the cultivation of transferable skills and the relevant application of knowledge.
Students learn why research is critical in professional contexts, a variety of approaches for conducting communication research, how to effectively evaluate research, and how to conduct their own research. Dedicated chapters cover the research process, sampling, ethics, observation and data analytics, surveys, interviews and focus groups, analyzing data, presenting results, and more. Throughout, dynamic practice activities and real-world examples actively engage students and support the applied approach.
Straightforward, accessible, and highly practical, Strategic Communication Research Methods helps students recognize the valuable role of research in the development and assessment of communication strategy. The text is ideally suited for applied methods courses in communication research, public relations, and marketing communications, as well as any course with emphasis in strategic communication.
Marianne Dainton (Ph.D., The Ohio State University) is a professor of communication at La Salle University. Dr. Dainton is the author/coauthor of Communication and Relational Maintenance, Applying Communication Theory for Professional Life, and Maintaining Black Marriage. She sits on the editorial board of numerous communication and family studies journals.
Pamela J. Lannutti (Ph.D., University of Georgia) is a professor and the director of the Center for Human Sexuality Studies at Widener University. Dr. Lannutti is the author of the award-winning Experiencing Same-Sex Marriage: Individuals, Couples, and Social Networks and past editor of Communication Quarterly. Her research has appeared in top communication and interdisciplinary journals.
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