The Future of Service Post-Covid-19 Pandemic, Volume 2: Transformation of Services Marketing, Lee Jungwoo, Han Spring H.
Автор: Guillermo Beylis, Roberto Fattal-Jaef, Rishabh Sinha, Michael Morris, Ashwini Rekha Sebastian Название: Economic Transformation and the Future of Work in Latin America and the Caribbean ISBN: 1464814481 ISBN-13(EAN): 9781464814488 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5010.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Following the so-called "Golden Decade" (2003-2013) of rapid development and strong improvements in social indicators, economic growth has stalled in Latin America and the Caribbean region (LAC). Today, the external environment no longer provides tailwinds to foster an economic rebound. Foreign direct investment has moderated, trade has slowed amid elevated tensions, financing conditions are tightening, and commodity prices are expected to remain flat in the short and medium term. The region therefore needs to find internal sources of growth and focus on a productivity-enhancing reform agenda.The report analyzes the structural transformation process in LAC and evaluates if the "premature de-industrialization" patterns observed in the data are a result of distortive policies or if they represent an efficient (i.e. growth maximizing) reallocation of resources responding to the underlying drivers of structural transformation. An important message of the report is that policy makers should not focus on sectoral size but rather on productivity growth. The emergence of new technologies--under the banner of the "4th Industrial Revolution"--suggests that opportunities for further industrialization or re-industrialization are likely to be limited in many developing countries.Looking forward, the region needs to develop a productivity agenda with a special focus on the services sector. Already the largest employer in the region with over 60 percent of the workforce, the services sector is expected to grow even further and play an increasingly crucial role as an input provider to the larger economy. In short, there is a need for a comprehensive set of service-sector oriented policies.The report concludes that three major economic forces are changing the nature of work and the demand for skills. First, the structural transformation process, in general, and the de-industrialization pattern observed for the economies in the region, in particular, imply that future job growth will occur mainly in the services sector. Second, the shift in economic structure is being accompanied by a transformation of the occupational structure within broad economic sectors. The importance of service occupations—those that produce intangible value added such as marketers, managers, designers--is increasing in all sectors of the economy. Third, as machines replace humans in carrying out simpler, more routine tasks, workers will have to adapt and perform a different set of tasks in the workplace. What may become more important as new automation technologies are adopted in LAC countries, is adult learning and re-training.
Описание: This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors.
Описание: Presents the most recent research surrounding food and gastronomy in relation to hospitality and tourism, highlighting emerging themes and different methods of approach. The book includes a timely and relevant compendium of chapters that offer its readers relevant issues in gastronomy and management strategies in the hospitality industry.
Описание: This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing.
Описание: Introduction.- How the COVID-19 Pandemic is Reshaping the Education Service.- Rethinking Higher Education Post COVID-19.- Asian University Leader Perspectives.- Transformative Value Co-creation in Healthcare Services in the COVID-19 Era.
Автор: Douglas Brownlie, Paul Hewer, Finola Kerrigan Название: Celebrity, Convergence and Transformation ISBN: 0367230860 ISBN-13(EAN): 9780367230869 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. This book was originally published as a special issue of the Journal of Marketing Management.
The technology adoption on the information highway is supersonic. Digital is perhaps at the crux of this metamorphosis as Digital Transformative best practices hold the centrestage in this decade. Understanding the Digital best practices and strategies would not only open the doors to a number of opportunities but also help understand as to how do we integrate, synergise, blend all the mixes in this concoction in the right proportion along with other factors in order to achieve the best deliverables. This book not only talks of Digital marketing but many of its advanced versions and combinations, that we see soon in the impending decade, albeit in different versions.
Whether you are an Individual, entrepreneur, media marketer, brand marketer or a student, this book will help you build your brand.
You could Scale your business regionally, nationally and globally. What's even interesting is that you choose your audience, you choose the genre and You could also generate volumes of customers, converse with them, educate them about your product and engage them like never before.
So let's do this journey together and see where does all this head to?
Описание: This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Описание: This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors.
Автор: Brock Название: At The Intersection Of Education, Marketing, And Transformation ISBN: 1618113127 ISBN-13(EAN): 9781618113122 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5960.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored.
Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and behavioral aspects of pricing—drawing on principles of socio-technical change. Based on extensive qualitative and quantitative research in an array of firms around the world, Stephan M. Liozu provides a practical roadmap for management teams that aim to reach a new level of pricing power.
Liozu introduces the 5 C model of transformation, which relies on change, capabilities, champions, confidence, and center-led organizational design to create effective and lasting pricing strategies. Rooting his recommendations in research and practice, Liozu proposes specific capabilities to develop on the road to pricing excellence. This book prepares pricing and marketing professionals to be true strategic partners, while contributing the study of pricing transformation.
Автор: Glanfield, Keith Название: Brand transformation ISBN: 1138064300 ISBN-13(EAN): 9781138064300 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm's branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results.
Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not only presents new and different insights; importantly it contains a set of diagnostic questions, frameworks, tools and templates to design implementable changes to a firm's branding. The text includes a set of six widely occurring firm "typologies" and suggests practical immediate activity on which to base a firm's implementation plan.
This text is essential reading for final year marketing undergraduates, postgraduate students of marketing, practising marketers and general managers
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