The Future of Service Post-COVID-19 Pandemic, Volume 2: Transformation of Services Marketing, Lee Jungwoo, Han Spring H.
Автор: Brock Название: At The Intersection Of Education, Marketing, And Transformation ISBN: 1618113127 ISBN-13(EAN): 9781618113122 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5960.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored.
Автор: Guez Herve Название: Positive Finance: A Toolkit for Responsible Transformation ISBN: 1783534559 ISBN-13(EAN): 9781783534555 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: We have to re-envision the allocation of capital in order to support social and technological innovations, to design and build sustainable infrastructure, and to finance the energy transition. Reinvented, finance could become a powerful lever for setting these transformations in motion. This book is a toolkit for putting money to work in the general interest.
Автор: Glanfield, Keith Название: Brand transformation ISBN: 1138064300 ISBN-13(EAN): 9781138064300 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm's branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results.
Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not only presents new and different insights; importantly it contains a set of diagnostic questions, frameworks, tools and templates to design implementable changes to a firm's branding. The text includes a set of six widely occurring firm "typologies" and suggests practical immediate activity on which to base a firm's implementation plan.
This text is essential reading for final year marketing undergraduates, postgraduate students of marketing, practising marketers and general managers
Описание: This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing.
Описание: Introduction.- How the COVID-19 Pandemic is Reshaping the Education Service.- Rethinking Higher Education Post COVID-19.- Asian University Leader Perspectives.- Transformative Value Co-creation in Healthcare Services in the COVID-19 Era.
Автор: Guillermo Beylis, Roberto Fattal-Jaef, Rishabh Sinha, Michael Morris, Ashwini Rekha Sebastian Название: Economic Transformation and the Future of Work in Latin America and the Caribbean ISBN: 1464814481 ISBN-13(EAN): 9781464814488 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5010.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Following the so-called "Golden Decade" (2003-2013) of rapid development and strong improvements in social indicators, economic growth has stalled in Latin America and the Caribbean region (LAC). Today, the external environment no longer provides tailwinds to foster an economic rebound. Foreign direct investment has moderated, trade has slowed amid elevated tensions, financing conditions are tightening, and commodity prices are expected to remain flat in the short and medium term. The region therefore needs to find internal sources of growth and focus on a productivity-enhancing reform agenda.The report analyzes the structural transformation process in LAC and evaluates if the "premature de-industrialization" patterns observed in the data are a result of distortive policies or if they represent an efficient (i.e. growth maximizing) reallocation of resources responding to the underlying drivers of structural transformation. An important message of the report is that policy makers should not focus on sectoral size but rather on productivity growth. The emergence of new technologies--under the banner of the "4th Industrial Revolution"--suggests that opportunities for further industrialization or re-industrialization are likely to be limited in many developing countries.Looking forward, the region needs to develop a productivity agenda with a special focus on the services sector. Already the largest employer in the region with over 60 percent of the workforce, the services sector is expected to grow even further and play an increasingly crucial role as an input provider to the larger economy. In short, there is a need for a comprehensive set of service-sector oriented policies.The report concludes that three major economic forces are changing the nature of work and the demand for skills. First, the structural transformation process, in general, and the de-industrialization pattern observed for the economies in the region, in particular, imply that future job growth will occur mainly in the services sector. Second, the shift in economic structure is being accompanied by a transformation of the occupational structure within broad economic sectors. The importance of service occupations—those that produce intangible value added such as marketers, managers, designers--is increasing in all sectors of the economy. Third, as machines replace humans in carrying out simpler, more routine tasks, workers will have to adapt and perform a different set of tasks in the workplace. What may become more important as new automation technologies are adopted in LAC countries, is adult learning and re-training.
Автор: Douglas Brownlie, Paul Hewer, Finola Kerrigan Название: Celebrity, Convergence and Transformation ISBN: 0367230860 ISBN-13(EAN): 9780367230869 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. This book was originally published as a special issue of the Journal of Marketing Management.
Автор: Walter Jesse Название: Overnight Marketing Transformation ISBN: 1456632302 ISBN-13(EAN): 9781456632304 Издательство: Неизвестно Рейтинг: Цена: 3442.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Grow your business faster with an overnight marketing transformation and take the mystery out of internet marketing. Jesse Alexander Walter goes into detail on how you can take action as a business owner to change the way you look at and execute your marketing to grow your customer base faster and improve your current condition. Jesse shares key strategies and principles he has developed and compiled over decades of marketing experience. He has helped save struggling companies and transformed them into lead generating machines. He has also taken successful businesses to the next level.
Jesse has consulted and worked with companies with revenues in the $100+ million-dollar range, to small local Mom and Pop businesses. Each business wanted to get to the next level in their industry and market, and through one on one coaching, strategy development and targeted execution, they were able to accomplish their goals. By using internet marketing strategies, Jesse has guided businesses to better position themselves for success while avoiding the costly pitfalls so common in today's complex and overwhelming internet advertising landscape.
This book is written in clear to understand language to help you grasp the strategies necessary to grow your business to new heights, and create an overnight marketing transformation.
Through this book you will:
- Find the next step to growing your businesses - Stop wasting your time on marketing that doesn't work - Find opportunities you didn't know existed and make new connections - Stop losing customers and grow your business faster - Take the mystery out of internet marketing
To learn one of Jesse's best lessons read the back cover of his book: "Take caution with specialists."
The technology adoption on the information highway is supersonic. Digital is perhaps at the crux of this metamorphosis as Digital Transformative best practices hold the centrestage in this decade. Understanding the Digital best practices and strategies would not only open the doors to a number of opportunities but also help understand as to how do we integrate, synergise, blend all the mixes in this concoction in the right proportion along with other factors in order to achieve the best deliverables. This book not only talks of Digital marketing but many of its advanced versions and combinations, that we see soon in the impending decade, albeit in different versions.
Whether you are an Individual, entrepreneur, media marketer, brand marketer or a student, this book will help you build your brand.
You could Scale your business regionally, nationally and globally. What's even interesting is that you choose your audience, you choose the genre and You could also generate volumes of customers, converse with them, educate them about your product and engage them like never before.
So let's do this journey together and see where does all this head to?
Описание: This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Автор: Mishra Amitabh P., Ranjan Ashish Название: A Modern Playbook of Digital Transformation ISBN: 9353285755 ISBN-13(EAN): 9789353285753 Издательство: Sage Publications Рейтинг: Цена: 2534.00 р. Наличие на складе: Поставка под заказ.
Описание: In order for successful business transformation to occur, there’s an inner transformation that must happen. The innumerable professional forces that tug pell-mell from every imaginable quarter, need to be organized and personal demons exorcized or at least managed. This book takes you through the transformative journey of Dillon, the presumptive head of Digital in one of the world’s largest footwear manufacturers, his private and professional struggle and victory. This modern parable answers the quintessential question: What makes a leader great? Read the step-by-step digital transformation execution plan, complete with tools, artefacts, lessons, pitfalls to avoid and best practices from the industry. If you’ve ever wished for a book that didn’t shy away from delving into the ‘how’ of the execution journey, and while doing so took you on an enjoyable roller coaster ride, look no further. Grab this!
Описание: This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors.
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