Описание: Building upon recent German Studies research addressing the industrialization of printing, the expansion of publication venues, new publication formats, and readership, Market Strategies maps a networked literary field in which the production, promotion, and reception of literature from the Enlightenment to World War II emerges as a collaborative enterprise driven by the interests of actors and institutions. These essays demonstrate how a network of authors, editors, and publishers devised mutually beneficial and, at times, conflicting strategies for achieving success on the rapidly evolving nineteenth-century German literary market. In particular, the contributors consider how these actors shaped a nineteenth-century literary market, which included the Jewish press, highbrow and lowbrow genres, and modernist publications. They explore the tensions felt as markets expanded and restrictions were imposed, which yielded resilient new publication strategies, fostered criticism, and led to formal innovations. The volume thus serves as major contribution to interdisciplinary research in nineteenth-century German literary, media, and cultural studies.
Описание: Why should we take media seriously? Research tells us that popular culture and media messages play a critical role in the knowledge we have about the world and the people and issues in it. This much-needed book will help students and teachers make sense of today's complex media environment. Each chapter examines a key concept for decoding media messages (such as representation, discourse, and corporatization) and offers detailed examples and activities to guide readers in developing their own analysis. This resource provides both a conceptual foundation for critical media literacy as well as practical guidance for engaging in this approach. Book Features: An accessible introduction to key concepts for developing critical media literacy, including recognizable examples and clear explanations. A focus on guiding students in developing their own skill-set for critical analysis of media messages. Pedagogical supports for those new to teaching and studying critical media literacy. A user-friendly text with "take away" boxes, "three key ideas" for each chapter, "vocabulary check" boxes for practicing key terms, and "look-outs" to help readers spot common media patterns.
Автор: Krдmer Benjamin, Frey Felix Название: How We Use the Media: Strategies, Modes and Styles ISBN: 3030413152 ISBN-13(EAN): 9783030413156 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume considers strategies, modalities, and styles of media use and reception. Looking at these developments within the common conceptual framework of reception strategies, modes and styles of media use and reception, this volume is highly relevant against the background of the changing media environment.
Anfang des 21. Jahrhunderts konstituieren sich an den Schnittstellen von Medien, Kunst und Politik neue Formen und Dynamiken des Zusammenspiels. Gegenwartige Herausforderungen in Gesellschaft und Okologie, wie Klima, Uberwachung, Virtualisierung der Finanzwelt, sind durch hybride sowie subtile Technologien gekennzeichnet. Sie sind ubiquitar und agieren invasiv in Situationen, die sich als immer komplexer erweisen. Medienkunst nutzt ein breites Ausdrucksspektrum, um mit multisensorischen, partizipativen oder aktivistischen Zugangen die drangendsten Themen zu adressieren. Der Band zeigt, wie sich Kunstschaffende diesen Entwicklungen unter politischen Vorzeichen kritisch wie auch produktiv widmen.
Mit Beitragen von Elisa Arca, Andres Burbano, Derek Curry, Yael Eylat Van Essen, Mathias Fuchs, Jennifer Gradecki, Sabine Himmelsbach, Ingrid Hoelzl, Katja Kwastek, Jose-Carlos Mariategui, Gerald Nestler, Randall Packer, Viola Ruhse, Chris Salter.
Автор: Herrera Linda Название: Wired Citizenship ISBN: 041585394X ISBN-13(EAN): 9780415853941 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Wired Citizenship examines the evolving patterns of youth learning and activism in the Middle East and North Africa (MENA).
Описание: Explores the effects of cyberbullying and cyberstalking on children and examines solutions that can identify and prevent online harassment through both policy and legislation reform and technological tools. The publication highlights a range of topics, including cyberbullying, fake profile identification, and victimization.
Автор: Hogarth Название: Business Strategies for Magazine Publishing ISBN: 1138205761 ISBN-13(EAN): 9781138205765 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Business Strategies for Magazine Publishing explores ways to create financially sustainable publications by drawing on lessons from the history of successful magazine brands and analysis of possible futures for the industry.
Описание: Why should we take media seriously? Research tells us that popular culture and media messages play a critical role in the knowledge we have about the world and the people and issues in it. This much-needed book will help students and teachers make sense of today's complex media environment. Each chapter examines a key concept for decoding media messages (such as representation, discourse, and corporatization) and offers detailed examples and activities to guide readers in developing their own analysis. This resource provides both a conceptual foundation for critical media literacy as well as practical guidance for engaging in this approach. Book Features: An accessible introduction to key concepts for developing critical media literacy, including recognizable examples and clear explanations. A focus on guiding students in developing their own skill-set for critical analysis of media messages. Pedagogical supports for those new to teaching and studying critical media literacy. A user-friendly text with "take away" boxes, "three key ideas" for each chapter, "vocabulary check" boxes for practicing key terms, and "look-outs" to help readers spot common media patterns.
Автор: Ant?nio Carrizo Moreira; Lu?s Miguel D. F. Ferreir Название: Innovation and Supply Chain Management ISBN: 3030089606 ISBN-13(EAN): 9783030089603 Издательство: Springer Рейтинг: Цена: 30745.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines key issues, challenges, opportunities and trends in innovation processes and supply chain management. It proposes ways for organizations to improve their performance by developing business strategies, establishing business innovation activities, and aligning business and innovation activities among firms. Further, it showcases and analyzes the implementation of inter- and intra-organizational process improvement activities and the implementation of organizational innovation solutions to address new product and process-related collaborative relationships across the supply chain. The book is useful for researchers, academics and professionals, presenting some of the most advanced research, concepts, and case studies on the relationship between innovation and supply chain.
Описание: With Social Media Marketing: Guaranteed Strategies To Monetizing, Mastering, & Dominating Any Platform, you will have all the strategies at the tip of your fingertips to grow your social media presence explosively! Proven Strategies To Take Your Facebook, Twitter, Instagram, Youtube, And Snapchat Follower Base To New Heights
Описание: CHAPTER ONE: THE RISE, CONCEPT AND MANIFESTATIONS OF MEDIA CONVERGENCE 1.1 Concept and research overview of media convergence 1.2 Impetuses to the rise of media convergence 1.2.1 Internal impetuses 1.2.2 External forces 1.3 Manifestations of media convergence 1.3.1 Microscopic level: the convergence of media technologies 1.3.2 Mesoscopic level: the convergence of organisational structures, production processes and product forms 1.3.3 Macroscopic level: the convergence of the media industry, media regulation as well as media and society CHAPTER TWO: THE CHALLENGES AND OPPORTUNITIES FACING RADIO AND TELEVISION AGAINST THE BACKGROUND OF MEDIA CONVERGENCE 2.1 The challenges and predicaments facing radio and television against the background of media convergence 2.1.1 The predicament of talent loss: the separation of "top resources" 2.1.2 The predicament of advertising loss: the transfer of capital support 2.1.3 The predicament of interest patterns: the transformation of the media market 2.1.4 The challenge of communication channels: new media begin to set the agenda for traditional media 2.1.5 The challenge of communication platforms: the changing and growing demand of audience for information 2.1.6. The challenge of communication content: the online culture that is shaping the social forms 2.1.7 The challenge of media operations: systematic pitfalls and losing sway in public opinion 2.1.8 The challenge of organisation management: deficiencies in departmental setup and the talent-cultivation system 2.2 Inadequacies and causes of radio and television against the background of media convergence 2.2.1 Macro-perspective 2.2.2 Meso-perspective 2.2.3 Micro-perspective 2.3 Exploring the causes impeding the business development of media convergence 2.3.1 Deep-rooted inertial thinking of conventional media failing to adapt to the development needs of the Internet 2.3.2 Barriers of conventional systems and mechanisms become institutional factors of media transformation 2.3.3 Lack of quality content online, where conventional content still dominates 2.3.4 Conventional channels dominate, new-media channels lack variety and inadequate online infiltration 2.3.5 Insufficient use and convergence of technology by new media 2.4 Development opportunities for radio and television against the background of media convergence 2.4.1 Content-wise: diverse sources and formats 2.4.2 Channel-wise: complement and convergence of new and old media 2.4.3 Platform-wise: the drive of digital technology and social mechanisms 2.4.4 Operation-wise: development of the media market and changes of profit models 2.4.5 Management-wise: renewal of management concepts and organisational structures CHAPTER THREE: CASES OF REFORMS OF RADIO AND TELEVISION AGAINST THE BACKGROUND OF MEDIA CONVERGENCE 3.1 Cases of media convergence of foreign radio and television 3.1.1 Media convergence of the BBC 3.1.2 Media convergence of CNN 3.1.3 Media convergence of NHK 3.2 Cases of reforms of radio and television in China 3.2.1 Media convergence of new-media newsroom of China Global Television Network 3.2.2 Media convergence of Shanghai Media Group 3.2.3 Media convergence of Golden Eagle Broadcasting System 3.2.4 Media convergence of Shenzhen Media Group单击此处输入文字。 CHAPTER FOUR: COMMUNICATION STRATEGIES OF RADIO AND TELEVISION AGAINST THE BACKGROUND OF MEDIA CONVERGENCE 4.1 The evolution of China's media system 4.1.1 Initial choice: party-controlled media 4.1.2 First r
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