A Business History of the Bicycle Industry: Shaping Marketing Practices, Mari Carlo
Автор: Buchler, Michaela Jaehnig, Kathy Matzig, Gloria Weindler, Tanya Название: English for the Pharmaceutical Industry ISBN: 0194579247 ISBN-13(EAN): 9780194579247 Издательство: Oxford University Press Рейтинг: Цена: 780.00 р. Наличие на складе: Нет в наличии.
Описание: English for the Pharmaceutical Industry is an ideal short course aimed at those working in research and development, production, and quality control in the pharmaceutical industry.
Автор: Cate Farrall, Marianne Lindsley Название: Professional English in Use Marketing Book with answers ISBN: 0521702690 ISBN-13(EAN): 9780521702690 Издательство: Cambridge University Press Рейтинг: Цена: 7441.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: ROBERTO BRUNALTI Название: American Costume Jewelry: Art &Industry, 1935-1950, N-Z ISBN: 0764329839 ISBN-13(EAN): 9780764329838 Издательство: Schiffer Рейтинг: Цена: 10888.00 р. Наличие на складе: Поставка под заказ.
Описание: This encyclopaedic study is the fruit of twenty years of collecting, research, and study of the most significant American costume jewellery from 1930-1950. It offers readers a meticulous, reliable instrument to knowing these gems, which are often true and proper little works of art. In the two volumes, over 966 photographs show hundreds of jewellery items in full-colour, with an additional 729 illustrations of patents, advertisements, and historic photos. Thirty-seven companies are included, with additional chapters on "jelly belly" jewellery and patriotic jewellery in the second volume. In-depth research of the companies makes this the best source on the American costume jewellery industry. The first volume, A-M, covers the companies from Accessocraft to Mosell, and includes Boucher, Coro, Eisenberg, Miriam Haskell, Hobe and others. The second volume N-Z, continues with Norma Jewelry Corp., through Rebajes, R?ja, Trifari, to Uncas Manufacturing, with chapters on jelly belly jewellery and American patriotic jewellery.
Описание: Offers a well-rounded perspective on monopolization and exclusionary practices - such as predation, rebates, exclusive dealing, tying, refusal to deal - which speaks to economists, lawyers, policy-makers and practitioners. It provides dedicated technical sections, case studies, and policy discussions.
Название: Market Leader 3rd Ed Marketing ISBN: 1408220075 ISBN-13(EAN): 9781408220078 Издательство: Pearson Education Рейтинг: Цена: от 819.00 р. 3570.00-30% Наличие на складе: Есть (1 шт.) Описание: The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.
Автор: Niels Schneider Название: Ecopreneurship: Business practices for a sustainable future ISBN: 3110684586 ISBN-13(EAN): 9783110684582 Издательство: Walter de Gruyter Рейтинг: Цена: 16169.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This research monograph answers the question how sustainability driven entrepreneurs (ecopreneurs) deliver their sustainability goals through their business practices. The research draws on data from 12 case studies set within the food industry. The analysis takes a firm level and a supply chain level perspective and provides insights to the interconnected nature of sustainability goals within and across firms.
It provides theoretical propositions that show one approach of how to conduct business in a way that works for the planet and people in addition to shareholders. This presents an alternative understanding of organisational performance that builds the foundation for many avenues of future research into sustainable management.
The research combines the remote areas of supply chain management and entrepreneurship at the intersection of sustainability. This novel approach and the insights from the business practice exploration, offer many avenues for further research beyond entrepreneurship and supply chain management. This book will be of interest to academics in management research and also to people with an academic background that work together with sustainability driven and/ or social entrepreneurs, who could benefit from the insights into how sustainability goals are delivered through business practices and the relevant trade-offs faced by ecopreneurs.
Автор: Bowie David Название: Hospitality Marketing ISBN: 1138927481 ISBN-13(EAN): 9781138927483 Издательство: Taylor&Francis Рейтинг: Цена: 9186.00 р. Наличие на складе: Поставка под заказ.
Описание:
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.
Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.
This 3rd Edition has been updated to include:
Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing
Updated online resources including: power point slides, test bank of questions, web links and additional case studies
New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels
New discussion questions to consolidate student learning at the end of each chapter.
Автор: Morrison Название: Managing and Marketing Tourism Destinations ISBN: 1138897299 ISBN-13(EAN): 9781138897298 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Поставка под заказ.
Описание: Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. This book is the ideal guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Название: Express Series: English for the Fashion Industry ISBN: 0194579603 ISBN-13(EAN): 9780194579605 Издательство: Oxford University Press Рейтинг: Цена: 858.00 р. Наличие на складе: Нет в наличии.
Описание: English for the Fashion Industry is an ideal short course for anyone who needs to use English for a career in fashion.
Автор: Barbour Chris Название: Puppet Best Practices ISBN: 1491923008 ISBN-13(EAN): 9781491923009 Издательство: Wiley Рейтинг: Цена: 6334.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: If you maintain or plan to build Puppet infrastructure, this practical guide will take you a critical step further with best practices for managing the task successfully. Authors Chris Barbour and Jo Rhett present best-in-class design patterns for deploying Puppet environments and discuss the impact of each.
