Описание: Non-professional Interpreting and Translation (NPIT) is a recent discipline. Books and volumes on this subject that combine all the different fields are extremely uncommon and authoritative reference material is scarce and mostly scattered through disparate specialized journals. There are many areas and aspects of NPIT in the media that to date have been under researched or utterly neglected. The aim of this volume is therefore to fill an important gap in the academic market and to provide an overview of diverse aspects of non-professional interpreting and translation in the media. The volume consists of a collection of essays by eminent international scholars and researchers from the field of Translation and Interpreting Studies.
Описание: This monograph presents the result of the authors' scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse.
The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction.
Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.
Название: Assessment in Technical and Professional Communication ISBN: 0415362822 ISBN-13(EAN): 9780415362825 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A collection of essays that focuses on both how and why assessment serves as a key element in the teaching and practice of technical and professional communication. It offers teachers, students, scholars, and practitioners evidence of the increasingly valuable role of assessment in the field, as it supports and enriches our thinking and practice
Автор: Holliday, Adrian (Canterbury Christchurch University, UK) Название: Understanding intercultural communication ISBN: 0815352395 ISBN-13(EAN): 9780815352396 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:
the positive contribution of people from diverse cultural backgrounds;
the politics of Self and Other which promote negative stereotyping;
the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
Автор: Mckee, Heidi A. Porter, James E. Название: Professional communication and network interaction ISBN: 1138715212 ISBN-13(EAN): 9781138715219 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing from classical and contemporary rhetorical theory and from in-depth interviews with business professionals, the authors present a case-based approach for exploring the changing landscape of professional communication.
Описание: Presents a collection of fourteen essays that responds to the need for a more rhetorical conception of professional communication as an international discipline. This book challenges the adequacy of relying on preconceived notions about the factors that determine discourse in international professional settings.
Описание: Translation and Localization brings together the research and insights of veteran practicing translators to offer comprehensive guidance for technical communicators. The volume begins with the fundamentals of translation before leading readers through the process of preparing technical documents for translation.
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