Описание: The bestseller that pioneered the comparison of qualitative, quantitative, and mixed methods research design continues in its Fifth Edition to help students and researchers prepare their plan or proposal for a scholarly journal article, dissertation or thesis.
Описание: With extensive visualizations, overviews, examples, exercises, and other learning features, this book begins with how to understand the role of good questions in underpinning good research designs and how social research can be framed as asking and answering questions.
Автор: Esteban-Bravo Mercedes, Vidal-Sanz Jose M. Название: Marketing Research Methods: Quantitative and Qualitative Approaches ISBN: 1108834981 ISBN-13(EAN): 9781108834988 Издательство: Cambridge University Press Рейтинг: Цена: 34784.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.
Описание: The third edition of Research Methods for Political Science retains its effective approach to help students learn what to research, why to research, and how to research. Classroom tested, exceptionally readable and engaging, the text presents statistical methods in a conversational tone to help students surmount "math phobia".
Описание: Introduces triangulation as a research philosophy and practice. The book explains the rationale for triangulation which involves a deliberate and purposive mixture of the quantitative and qualitative approaches.
Описание: With extensive visualizations, overviews, examples, exercises, and other learning features, this book begins with how to understand the role of good questions in underpinning good research designs and how social research can be framed as asking and answering questions.
Описание: This step-by-step introduction to conducting media and communication research offers practical insights along with the author`s signature light-hearted style to make discussion of qualitative and quantitative methods easy to comprehend.
Описание: This book is written in light of the latest developments in the field of multidimensional poverty measurement. It includes clear presentations of more than a dozen different quantitative techniques and provides empirical illustrations based on data sources from developed or developing countries.
Описание: Successfully completing a research project is a major milestone in most university degrees, and the cornerstone of an academic career. This textbook is an accessible, real-time guide to conducting academic research in international and cross-cultural settings.
