Gabriel Tarde on Communication and Social Influence: Selected Papers, Tarde Gabriel, Clark Terry N.

Автор: Sergio Tonkonoff
Название: From Tarde to Deleuze and Foucault
ISBN: 3319551485 ISBN-13(EAN): 9783319551487
Издательство: Springer
Рейтинг:
Цена: 11878.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book posits that a singular paradigm in social theory can be discovered by reconstructing the conceptual grammar of Gabriel Tarde`s micro-sociology and by understanding the ways in which Gilles Deleuze`s micro-politics and Michel Foucault`s micro-physics have engaged with it.

Автор: Alena Kusa, Daniela Kollarova, Tomas Fasiang
Название: Retail Marketing Communication and the Consumer Behaviour of Selected Generations
ISBN: 1800798555 ISBN-13(EAN): 9781800798557
Издательство: Peter Lang
Рейтинг:
Цена: 7502.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The focus of this tri-authored scholarly work is on marketing communication and consumer behaviour of the selected generations X, Y, and Z in terms of the size of purchases and the types of retail outlets they use. The main part of the book deals with theoretical aspects of retail business and with marketing communication and consumer behaviour of specific generations in the retail sector. The main outcome lies in identifying the optimal location of retail units in combination with customer service to be provided to selected generations and the market potential of the buying gradient in terms of competitors’ impacts. The book also focuses on applying the results of the analyses whilst outlining the potential of the prediction models of generational tendencies towards the realisation of purchases in relation to marketing communication of the retail sector and its subsequent stimulation.

Автор: Tarde Gabriel
Название: Monadology and Sociology
ISBN: 0980819725 ISBN-13(EAN): 9780980819724
Издательство: Неизвестно
Рейтинг:
Цена: 3173.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Sergio Tonkonoff
Название: From Tarde to Deleuze and Foucault
ISBN: 3319855808 ISBN-13(EAN): 9783319855806
Издательство: Springer
Рейтинг:
Цена: 11878.00 р.
Наличие на складе: Поставка под заказ.

Описание: This book posits that a singular paradigm in social theory can be discovered by reconstructing the conceptual grammar of Gabriel Tarde`s micro-sociology and by understanding the ways in which Gilles Deleuze`s micro-politics and Michel Foucault`s micro-physics have engaged with it.

Автор: Toews, David (york University, Canada)
Название: Gabriel tarde
ISBN: 1032012757 ISBN-13(EAN): 9781032012759
Издательство: Taylor&Francis
Рейтинг:
Цена: 19906.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Considering our ambivalence about modernity, our thinking about the future and our tendency to forget what nature used to signify in its presentation of problems beyond our control, this book explores the thought of Gabriel Tarde on the subject of the artificial, demonstrating the relevance of his work for our age of digital media.