Описание: By bringing together discussions about transparency, surveillance and big data, Flyverbom illustrates how developments in digital technology have consequences for how people live, how organizations work and how societies and politics operate. The interdisciplinary scope will appeal to graduate students, researchers and policymakers alike.
Описание: By bringing together discussions about transparency, surveillance and big data, Flyverbom illustrates how developments in digital technology have consequences for how people live, how organizations work and how societies and politics operate. The interdisciplinary scope will appeal to graduate students, researchers and policymakers alike.
Автор: Maarek Название: Campaign Communication and Political Marketing ISBN: 1444332341 ISBN-13(EAN): 9781444332346 Издательство: Wiley Рейтинг: Цена: 13456.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
Название: Routledge Handbook of Critical Public Relations ISBN: 1138212075 ISBN-13(EAN): 9781138212077 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference forpublic relationsresearchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Описание: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.Section I provides students with an overview of the main stages of the digital media production process, discusses personnel involved at its various stages, and explains how to develop collaborative team goals and evaluate a creative concept. Section II explores the essential duties and responsibilities of a crew during the production and post-production stages, detailing production techniques, equipment usage, and necessary editing skills. Section III reveals techniques to increase word-of-mouth interest and the type of content needed to engage a target audience. Section IV outlines ethical standards of journalistic behavior. Section V features case studies of business-initiated viral marketing successes, spotlighting campaigns from Coca-Cola, McDonald’s, Capital One, and more.Viral Media is well suited for undergraduate and graduate courses in mass communication, broadcasting, creative media, media studies, marketing, and film, television, and media production.
Описание: The ebook edition of this title is Open Access and freely available to read online. This book combines economic studies of innovation systems with studies of mediatisation, media convergence and cultural change.
Автор: Selena Nemorin Название: Biosurveillance in New Media Marketing ISBN: 3319962167 ISBN-13(EAN): 9783319962160 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences?Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world.
Автор: Elliott Charlene, Greenberg Josh Название: Communication and Health: Media, Marketing and Risk ISBN: 9811642893 ISBN-13(EAN): 9789811642890 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the unique contribution that critical communication studies can bring to our understanding of health.
Автор: Radford Benjamin Название: America the Fearful: Media and the Marketing of National Panics ISBN: 1476687722 ISBN-13(EAN): 9781476687728 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5128.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers an examination of the role of fear in national panics. Simultaneously, the book addresses why many Americans believe the country is in horrible shape and will continue to deteriorate (even in the face of contradictory evidence). Political polarization, racism, sexism, economic inequality, and other social issues are examined.
Social Justice Journalism: A Cultural History of Social Movement Media from Abolition to #womensmarch argues that to better understand the evolution, impact, and future of digital social justice media we need to understand their connections to a venerable print culture of dissent. This cultural history seeks to deepen and contextualize knowledge about digital activist journalism by training the lens of social movement theory back on the nearly forgotten role of eight twentieth-century American social justice journals in effecting significant social change. The book deliberately conflates "social movement media" with newer and broader conceptions of "social justice journalism" to highlight changing definitions of journalism in the digital era. It uses framing theory, social movement theory, and theories about the power of facts and emotion in storytelling to show how social movement media practice journalism to mobilize collective action for their cause. After tracing the evolution and functions of each social justice movement’s print culture, each chapter concludes with a comparison to its online counterparts to illuminate links with digital media. The book concludes that digital activist journalism, while in some ways unique, also shares continuities and commonalities with its print predecessors.
Автор: Lynn R. Kahle, Chung-Hyun Kim Название: Creating Images and the Psychology of Marketing Communication ISBN: 041564707X ISBN-13(EAN): 9780415647076 Издательство: Taylor&Francis Рейтинг: Цена: 5358.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
Название: Public Relations in the Nonprofit Sector ISBN: 1138306053 ISBN-13(EAN): 9781138306059 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
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