Learn to write great copy in just seven days and advance your career
Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, "Successful Copywriting In a Week" quickly teaches you the insider secrets you need to know to in order to write effective, attention-getting copy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.
So what are you waiting for--Let this book put you on the fast track to success
Автор: Barre William Название: Behind the Manipulation: The Art of Advertising Copywriting ISBN: 1516532007 ISBN-13(EAN): 9781516532001 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 16170.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Behind the Manipulation: The Art of Advertising Copywriting reveals the secrets behind the manipulation that is inherent in all brand advertising. It offers readers a step-by-step guide to writing brand advertising for all media, including social media.Students learn about the history of brand advertising and its role in marketing, as well as the three major strategic theories of brand advertising. They learn how to think creatively and develop their own unique “voices” for campaigns. The book demonstrates the vital importance of visual thinking in brand advertising and the craft of writing headlines and body copy that support those visuals.Each chapter is rich with full-color advertising examples and includes “limbering up” exercises that enable readers to put the book’s principles into practice. The core chapters teach students how to create individual ads and commercials, and how to combine them into full, multimedia branding campaigns. The book culminates with twelve creative briefs that readers can use as a starting point in creating campaigns for their own portfolios, which are essential to getting any job as a copywriter. Successfully class-tested in the first edition, Behind the Manipulation: The Art of Advertising Copywriting is the ideal choice for courses in copywriting, advanced copywriting, and portfolio-creation, as well as introductory advertising, mass communication, and popular culture courses.
Описание: Are you looking to find an effective way to advertise your products? Do you wish to develop better skills to convince your clients into buying your product or service? Do you want to learn how to master copywriting?
If your answer is yes to any of these questions, then keep reading...
Selling goods and services has turned into a laborious task in this day and age of relentless competition. With so much chaos, it can seem like a very daunting task to advertise your product and get the message to the masses. People, these days, have turned very smart and trying to fool them or taking their negligence for granted can be a big mistake. The average Joe is now technology savvy and can easily know if someone is fooling him, just by hitting a few buttons on the keyboard.
For anyone who writes or agrees to copy this is just the book you require: copywriters, multichannel marketers, creative directors, freelancers, as well as owners of small businesses. It reveals dozens of copywriting techniques that can help you write clear, persuasive content to sell more products - both print and online advertisements, emails and websites.
Copywriting refers to creating ads and sales letters for products and services, to effectively sell it to people. These people need not even be potential customers, but the company strives to grab their attention and get their products off of their shelves.
This book covers the following topics:
What copywriting is all about
An explanation of the main purpose of copywriting and giving away some secrets that some of the most successful copywriters in the world employ to sell their products.
Writing attention-grabbing headlines to generate more sales and profits
Tips for boosting landing page conversion rates as well as techniques to ensure your emails get high open and click-through rates
Reviewing the "4 S" formula for simple, succinct, and convincing copying
Psychologically advanced copywriting tricks
The "Motivating Sequence" in 5 phases to produce further revenue and income
Getting your grip around building strong 'lead magnets' to obtain double the reaction rates
...And much more
This book will explore the dynamics of copywriting and also give you a glimpse into the world of a copywriter. The extensively revised fourth edition contains all the latest critical knowledge required to master copywriting in the modern age, including tips on web marketing, multimedia videos, and landing pages with high conversion, as well as completely updated tools.
Time to get started then? Scroll up and click the "BUY NOW" button to get your copy now
Описание: Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.
Описание: "This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--
Описание: Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.
Автор: Sugarman, Joseph Название: Adweek copywriting handbook ISBN: 0470051248 ISBN-13(EAN): 9780470051245 Издательство: Wiley Рейтинг: Цена: 3326.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.
Автор: Applegate Edd Название: Strategic Copywriting: How to Create Effective Advertising ISBN: 1442244089 ISBN-13(EAN): 9781442244085 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 11616.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
