A Concise History of Modern Korea: From the Late Nineteenth Century to the Present, Volume 2, Second Edition, Seth Michael J.
Новое издание
Автор: Seth, Michael J. Название: Concise history of modern korea ISBN: 1538129035 ISBN-13(EAN): 9781538129036 Издательство: Rowman & Littlefield Publishers Цена: 19008.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ. Описание: Now in a fully revised and updated edition, this comprehensive and balanced history of modern Korea explores the social, economic, and political issues it has faced since being catapulted into the wider world at the end of the nineteenth century.
Старое издание
Автор: Dickinson, Seth Название: The Tyrant (Masquerade, 3) ISBN: 152900327X ISBN-13(EAN): 9781529003277 Издательство: Pan Macmillan Рейтинг: Цена: 1269.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: After fifteen years of lies and sacrifice, Baru has the power she`s always wanted. But can she really unmake this corrupt empire from within? This sweeping fantasy of politics and personal drama is utterly compelling.
Автор: Seth Vikram Название: A Suitable Boy ISBN: 1780227892 ISBN-13(EAN): 9781780227894 Издательство: Orion Рейтинг: Цена: 2275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 20th-anniversary edition of the bestselling novel by Vikram Seth. Now a major BBC drama. NAMED ONE OF THE BBC`S 100 NOVELS THAT SHAPED OUR WORLD
Автор: Dickinson, Seth Название: Monster ISBN: 1447281225 ISBN-13(EAN): 9781447281221 Издательство: Pan Macmillan Рейтинг: Цена: 1269.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The gripping sequel to Seth Dickinson`s The Traitor, this is an extraordinary, Machiavellian fantasy of power and empire.
Автор: Seth Godin Название: Purple Cow ISBN: 014101640X ISBN-13(EAN): 9780141016405 Издательство: Random House - Penguin Рейтинг: Цена: 1451.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Автор: Seth,Vikram Название: Two lives ISBN: 0349117985 ISBN-13(EAN): 9780349117980 Издательство: Little Brown Рейтинг: Цена: 2275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: * A story of love and survival amidst the great events of the twentieth century.
Автор: Godin, Seth Название: This is marketing ISBN: 0241370140 ISBN-13(EAN): 9780241370148 Издательство: Random House - Penguin Рейтинг: Цена: 2243.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: #1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times
Автор: Dickinson Seth Название: The Monster Baru Cormorant ISBN: 0765380757 ISBN-13(EAN): 9780765380753 Издательство: Holtzbrink(MPS)/MPS Рейтинг: Цена: 2298.00 р. Наличие на складе: Ожидается поступление.
Описание:
A breathtaking geopolitical epic fantasy, The Monster Baru Cormorant is the sequel to Seth Dickinson's fascinating tale (The Washington Post), The Traitor Baru Cormorant.
Her world was shattered by the Empire of Masks. For the power to shatter the Masquerade, She betrayed everyone she loved. The traitor Baru Cormorant is now the cryptarch Agonist--a secret lord of the empire she's vowed to destroy. Hunted by a mutinous admiral, haunted by the wound which has split her mind in two, Baru leads her dearest foes on an expedition for the secret of immortality. It's her chance to trigger a war that will consume the Masquerade. But Baru's heart is broken, and she fears she can no longer tell justice from revenge...or her own desires from the will of the man who remade her.
Автор: Godin, Seth Название: Linchpin ISBN: 0749953659 ISBN-13(EAN): 9780749953652 Издательство: Little Brown Рейтинг: Цена: 1516.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This life-changing manifesto shows how you have the potential to make a difference wherever you are
An Amazon Best Book of the Year in Business and Leadership
New York Times Bestseller
Foreword by Steven Pinker, author of The Better Angels of our Nature
Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world--provided we ask the right questions.
By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information--unprecedented in history--can tell us a great deal about who we are--the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable.
Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn't vote for Barack Obama because he's black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who's more self-conscious about sex, men or women?
Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential--revealing biases deeply embedded within us, information we can use to change our culture, and the questions we're afraid to ask that might be essential to our health--both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.
Автор: Godin Seth Название: This Is Marketing: You Can`t Be Seen Until You Learn to See ISBN: 0525540830 ISBN-13(EAN): 9780525540830 Издательство: Random House (USA) Рейтинг: Цена: 2299.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth Godin Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world. No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your marketing goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
Автор: Godin, Seth Название: All Marketers Are Liars ISBN: 1591845335 ISBN-13(EAN): 9781591845331 Издательство: Random House (USA) Рейтинг: Цена: 1563.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it."
Автор: Godin, Seth Название: The Dip ISBN: 1591841666 ISBN-13(EAN): 9781591841661 Издательство: Random House (USA) Цена: 1467.00 р. Наличие на складе: Нет в наличии.
Описание:
A New York Times, USA Today, and Wall Street Journal bestseller
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun...then gets really hard, and not much fun at all. You might be in a Dip--a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac--a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory, and long-term security. Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. The old saying is wrong--winners do quit, and quitters do win.
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