Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach, Littlefield Robert S., Sellnow Deanna D., Sellnow Timothy L.

Автор: Seeger Matthew, Sellnow Timothy
Название: Narratives of Crisis: Telling Stories of Ruin and Renewal
ISBN: 0804799512 ISBN-13(EAN): 9780804799515
Издательство: Mare Nostrum (Eurospan)
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Цена: 4765.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

How did you first hear about 9/11? What images come to mind when you think of Hurricane Katrina? How did your community react to the Sandy Hook Elementary School shooting? You likely have your own stories about these tragic events. Yet, as a society, we rarely stop to appreciate the narratives that follow a crisis and their tremendous impact.

This book examines the fundamental role that narratives play in catastrophic events. A crisis creates a communication vacuum, which is then populated by the stories of those who were directly affected, as well as crisis managers, journalists, and onlookers. These stories become fundamental to how we understand a disaster, determine what should be done about it, and carry forward our lessons learned.

Matthew W. Seeger and Timothy L. Sellnow outline a typology of crisis narratives: accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials. Using cases to illustrate each type, they show how competing accounts battle for dominance in the public sphere, advancing specific organizational, social, and political changes. Narratives of Crisis improves our understanding of how consensus forms in the aftermath of a disaster, providing a new lens for comprehending events in our past and shaping what comes from those in our future.

Автор: Matthew Seeger, Timothy Sellnow
Название: Narratives of Crisis: Telling Stories of Ruin and Renewal
ISBN: 0804788928 ISBN-13(EAN): 9780804788922
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 18810.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

How did you first hear about 9/11? What images come to mind when you think of Hurricane Katrina? How did your community react to the Sandy Hook Elementary School shooting? You likely have your own stories about these tragic events. Yet, as a society, we rarely stop to appreciate the narratives that follow a crisis and their tremendous impact.

This book examines the fundamental role that narratives play in catastrophic events. A crisis creates a communication vacuum, which is then populated by the stories of those who were directly affected, as well as crisis managers, journalists, and onlookers. These stories become fundamental to how we understand a disaster, determine what should be done about it, and carry forward our lessons learned.

Matthew W. Seeger and Timothy L. Sellnow outline a typology of crisis narratives: accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials. Using cases to illustrate each type, they show how competing accounts battle for dominance in the public sphere, advancing specific organizational, social, and political changes. Narratives of Crisis improves our understanding of how consensus forms in the aftermath of a disaster, providing a new lens for comprehending events in our past and shaping what comes from those in our future.

Автор: Verderber, Rudolph (university Of Cincinnati) Verderber, Kathleen (northern Kentucky University) Sellnow, Deanna (university Of Central Florida)
Название: Comm
ISBN: 0357370279 ISBN-13(EAN): 9780357370278
Издательство: Cengage Learning
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Цена: 8235.00 р.
Наличие на складе: Нет в наличии.

Описание: The Filofax Personal Saffiano organiser in aquamarine combines a sophisticated classic leather-look cover in a bright on trend colour with a simple personal organiser construction and clean lines. The cover is made from PU with a classic cross-grain effect, whilst the interior is a combination of the external PU and colour-matched polyester. The closure is a concealed popper. The Filofax Personal Saffiano organiser in aquamarine comes complete with a selection of refills and a week to view diary. The inside left cover of the organiser features 3 card pockets and 1 larger pocket. The inside right cover has a notepad pocket and a colour matched elastic pen loop. The organiser has a ring mechanism with 6 rings of 23mm to fit paper size 95mm x 171mm.