Описание: Many believe the solution to ongoing crises in the news industry--including profound financial instability and public distrust--is for journalists to improve their relationship with their audiences. This raises the question: How do journalists conceptualize their audiences in the first place? Imagined Audiences explores how journalists' assumptions about their audiences shape their approaches to their audiences. In doing so, the book examines the role that audiences traditionally have played in journalism, how that role has changed, and what those changes mean for both the profession and the public.
Описание: Explaining Research is the most comprehensive guide for communicating in the sciences. In this new edition, leading research communicator Dennis Meredith provides readers with the practical tools and techniques scientists need to reach their audiences effectively.
Автор: Ahmed Al–Rawi Название: News 2.0: Journalists, Audiences and News on Social Media ISBN: 1119569664 ISBN-13(EAN): 9781119569664 Издательство: Wiley Рейтинг: Цена: 5853.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Offers fresh insights and empirical evidence on the producers, consumers, and content of News 2.0
The second generation of news--News 2.0--made, distributed, and consumed on the internet, particularly social media, has forever changed the news business. News 2.0: Journalists, Audiences and News on Social Media examines the ways in which news production is sometimes biased and how social networking sites (SNS) have become highly personalized news platforms that reflect users' preferences and worldviews. Drawing from empirical evidence, this book provides a critical and analytical assessment of recent developments, major debates, and contemporary research on news, social media, and news organizations worldwide.
Author Ahmed Al-Rawi highlights how, despite the proliferation of news on social media, consumers are often confined within filter "bubbles." Emphasizing non-Western media outlets, the text explores the content, audiences, and producers of News 2.0, and addresses direct impacts on democracy, politics, and institutions. Topics include viral news on SNS, celebrity journalists and branding, "fake news" discourse, and the emergence of mobile news apps as ethnic mediascapes. Integrating computational journalism methods and cross-national comparative research, this unique volume:
Examines different aspects of news bias such as news content and production, emphasizing news values theory
Assesses how international media organizations including CNN, BBC, and RT address non-Western news audiences
Discusses concepts such as audience fragmentation on social media, viral news, networked flak, clickbait, and internet bots
Employs novel techniques in text mining such as topic modeling to provide a holistic overview of news selection
News 2.0: Journalists, Audiences and News on Social Media is an innovative and illuminating resource for undergraduate and graduate students of media, communication, and journalism studies as well as media and communication scholars, media practitioners, journalists, and general readers with interest in the subject.
Автор: Ju Hyejung Название: Transnational Korean Television ISBN: 1498565174 ISBN-13(EAN): 9781498565172 Издательство: Bloomsbury Рейтинг: Цена: 12029.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Korean TV dramas and non-drama programs have diversified transnational TV flows around the world. This book provides previously absent analyses of Korean TV dramas` transnational influences, peculiar production features, distribution, and consumption to enrich the contextual understanding of Korean TV`s transcultural mobility.
This book offers a concrete contribution towards a better understanding of climate change communication. It ultimately helps to catalyse the sort of cross-sectoral action needed to address the phenomenon of climate change and its many consequences. There is a perceived need to foster a better understanding of what climate change is, and to identify approaches, processes, methods and tools which may help to better communicate it. There is also a need for successful examples showing how communication can take place across society and stakeholders.
Addressing the challenges in communicating to various audiences and providing a platform for reflections, it showcases lessons learnt from research, field projects and best practices in various settings in various different countries. The acquired knowledge can be adapted and applied to other situations.
Описание: This book includes both well-known scholars and young researchers from prestigious European universities and their case studies express an international appeal by investigating subjects of great interest even today. The volume Communicators, Audiences, and Strategies: Past Experiences and Contemporary Perspectives represents a helpful instrument for both students and scholars across disciplines, such as political science, history, sociology and communication sciences. The seven case studies offer relevant examples on how communicators used different forms of political communication and propaganda throughout the late 19th and the 20th century in different societies and periods of time as various political, social and economic crisis emerged and produced significant outcomes in the long term.
Автор: Brereton Название: Environmental Literacy and New Digital Audiences ISBN: 1138049255 ISBN-13(EAN): 9781138049253 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Exploring the power and influence of media formats and outlets like YouTube and gaming, alongside fictional and documentary film, this book considers new modes of environmental literacy to ascertain the effectiveness of digital and filmic stimuli on audiences` perception of environmental issues, and its specific impact on environmental action.
Название: Race/gender/class/media ISBN: 1032045426 ISBN-13(EAN): 9781032045429 Издательство: Taylor&Francis Рейтинг: Цена: 18374.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The fifth edition of this popular textbook considers diversity in the mass media in three main settings: Audiences, Content, and Production.
Автор: Mcclellan, Woodford Название: Race/gender/class/media ISBN: 1032042117 ISBN-13(EAN): 9781032042114 Издательство: Taylor&Francis Рейтинг: Цена: 9645.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The fifth edition of this popular textbook considers diversity in the mass media in three main settings: Audiences, Content, and Production.
Автор: Hollifield, C Ann , Coffey, Amy Jo Название: Media Analytics ISBN: 1138581038 ISBN-13(EAN): 9781138581036 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.
Описание: Buying Audiences develops a new theory of how politicians campaign and deploy electoral clientelism in the absence of institutionalized parties and stable party-broker relationships. It will interest scholars who study Latin American politics, electoral campaigns, clientelism, political parties, and business influence in the developing world.
Автор: Jens E. Kjeldsen Название: Rhetorical Audience Studies and Reception of Rhetoric ISBN: 331961617X ISBN-13(EAN): 9783319616179 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.
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