Автор: Daniela Angelina Jelin?i? Название: Innovations in Culture and Development ISBN: 3319527207 ISBN-13(EAN): 9783319527208 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on innovations in culture having the potential to drive overall development.
Описание: This book is among the first systematically to explore the impact of community inequality on reporting political and social change. It was originally published as a special issue of Mass Communication and Society.
Автор: Andersson Schwarz Jonas, Schwarz Jonas Andersson Название: Online File Sharing: Innovations in Media Consumption ISBN: 041585430X ISBN-13(EAN): 9780415854306 Издательство: Taylor&Francis Рейтинг: Цена: 21437.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a critical perspective on file sharing on the Internet, exploring issues related to file sharing, downloading, peer-to-peer networks, "piracy," and (not least) policy issues regarding these practices.
Автор: Zeller Frauke, Ponte Cristina, O`Neill Brian Название: Revitalising Audience Research: Innovations in European Audience Research ISBN: 113878737X ISBN-13(EAN): 9781138787377 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume focuses on processes and means to revitalise the academic field of audience research.
Автор: Gwendelyn S. Nisbett, Stephanie G. Schartel Dunn Название: Innovations and Implications of Persuasive Narrative ISBN: 1433180871 ISBN-13(EAN): 9781433180873 Издательство: Peter Lang Рейтинг: Цена: 15090.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Narratives and storytelling are how we create shared meaning and experience the world with others. Implications of narrative are vast and apply to many disciplines. The persuasive function of narrative can be seen in marketing, advertising, strategic social media, and public relations whose practitioners are using narrative based strategies to deeply engage audiences.
This interdisciplinary volume seeks to explore the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others). The authors explore the impact of the innovative strategies that persuaders are using to capture attention and actively engage audiences.
Through a variety of theoretical, qualitative, and quantitative approaches, this book focuses on the application and outcomes of narrative strategy. Ultimately we see this collection as a way to inspire narrative research into new directions and applications in media, marketing, public relations, advertising, and strategic communication fields.
'Travelling Home' provides a detailed analysis of the contribution that the mid twentieth-century 'Walkabout' magazine made to Australia's cultural history. Spanning five central decades of the twentieth century (1934-1974), 'Walkabout' was integral to Australia's sense of itself as a nation. By advocating travel--both vicarious and actual--'Walkabout' encouraged settler Australians to broaden their image of the nation and its place in the Pacific region. In this way, 'Walkabout' explicitly aimed to make its readers feel at home in their country, as well as including a diverse picture of Aboriginal and Pacific cultures. Like National Geographic in the United States, Walkabout presented a cornucopia of images and information that was accessible to a broad readership.
Given its wide availability and distribution, together with its accessible and entertaining content, 'Walkabout' changed how Australia was perceived, and the magazine is recalled with nostalgic fondness by most if not all of its former readers. Many urban readers learnt about Indigenous peoples and cultures through the many articles on these topics, and although these representations now seem dated and at times discriminatory, they provide a lens through which to see how contemporary attitudes about race and difference were defined and negotiated.
Drawing on interdisciplinary scholarship, 'Travelling Home' engages with key questions in literary, cultural, and Australian studies about national identity and modernity. The book's diverse topics demonstrate how 'Walkabout' canvassed subtle and shifting fields of representation. Grounded in the archival history of the magazine's production, the book addresses questions key to Australian cultural history. These include an investigation of middle-brow print culture and the writers who contributed to Walkabout, and the role of 'Walkabout' in presenting diverse and often conflicting information about Indigenous and other non-white cultures. Other chapters examine how popular natural history enabled scientists and readers alike to define an unique Australian landscape, and to debate how a modernising nation could preserve its bush while advocating industrial and agricultural development. While the nation is central to 'Walkabout' magazine's imagined world, Australia is always understood to be part of the Pacific region in complex ways that included neo-colonialism, and Pacific content was prominent in the magazine. Through complex and nuanced readings of Australian literary and cultural history, 'Travelling Home' reveals how vernacular understandings of key issues in Australia's cultural history were developed and debated in this accessible and entertaining magazine.
Автор: Hogarth, Mary Название: Business strategies for magazine publishing ISBN: 113820577X ISBN-13(EAN): 9781138205772 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Business Strategies for Magazine Publishing explores ways to create financially sustainable publications by drawing on lessons from the history of successful magazine brands and analysis of possible futures for the industry.
Автор: Lester Paul Martin Название: Digital Innovations for Mass Communications ISBN: 041566294X ISBN-13(EAN): 9780415662949 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In every field of mass communications--advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting--professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users.
The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube.
When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.
Автор: Brasted, Monica Название: Magazine advertising in life during world war ii ISBN: 1498552471 ISBN-13(EAN): 9781498552479 Издательство: Bloomsbury Рейтинг: Цена: 14108.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines advertisements in Life magazine during World War II and how the cultural values of service, thrift, and utility were framed in those ads to promote both patriotism and consumption.
Описание: Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation.
Название: Routledge handbook of magazine research ISBN: 1138297445 ISBN-13(EAN): 9781138297449 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation.
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