Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Автор: Eriksson, Yvonne Название: Foundations of Visual Communication ISBN: 0367769638 ISBN-13(EAN): 9780367769635 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Eriksson, Yvonne Название: Foundations of Visual Communication ISBN: 0367771551 ISBN-13(EAN): 9780367771553 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Digital Technology and the Future of Broadcasting ISBN: 0367872099 ISBN-13(EAN): 9780367872090 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Addressing international issues of technological change and considering the implications for broadcasting and electronic media globally, this volume spotlights the impact of digital technology on the structure of broadcasting organizations and regulation; the nature of broadcast content or media programming and delivery; the public`s engagement
Описание: In President Trump and the News Media Kuypers analyzes policy addresses by President Trump, comparing them with reporting through lenses of framing analysis and Moral Foundations Theory. Differences point to widespread journalistic bias. The effect of this bias on reportorial practices and the functioning of the American Republic is addressed.
Автор: Brown, Robert E. Название: The Global Foundations of Public Relations ISBN: 1032054751 ISBN-13(EAN): 9781032054759 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Baran Stanley J. Название: Mass Communication Theory ISBN: 1285052072 ISBN-13(EAN): 9781285052076 Издательство: Cengage Learning Рейтинг: Цена: 9027.00 р. Наличие на складе: Нет в наличии.
Описание: Provides a comprehensive and historically based introduction to mass communication theory. This title traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural.
Описание: This second volume of Christian Fuch`s Media, Communication and Society book series outlines key concepts and contemporary debates in critical theory.
Автор: Alan Jay Zaremba Название: Organizational Communication: Foundations for Collaboration ISBN: 179245032X ISBN-13(EAN): 9781792450327 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 16216.00 р. Наличие на складе: Нет в наличии.
Описание: Presents the theories of organisational communication and the practical applications of them. The book examines how culture, networks, ethics, new technology, information management, individual communication skill sets, and power are relevant to organisational communication and organisational communicators.
Автор: Hafez, Kai (University of Erfurt) Grune, Anne (University of Erfurt) Название: Foundations of Global Communication ISBN: 1032185783 ISBN-13(EAN): 9781032185781 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a wide-ranging theoretical and empirical overview of the disparate achievements and shortcomings of global communication.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
