Marketing at the Confluence between Entertainment and Analytics, Patricia Rossi
Автор: Arora Название: Advertising Confluence ISBN: 1137492244 ISBN-13(EAN): 9781137492241 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world.
Автор: Andrea Gaggioli, Alois Ferscha, Giuseppe Riva, Stephen Dunne, Isabelle Viaud-Delmon Название: Human Computer Confluence: Transforming Human Experience Through Symbiotic Technologies ISBN: 3110471124 ISBN-13(EAN): 9783110471120 Издательство: Walter de Gruyter Рейтинг: Цена: 16727.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Human-computer confluence refers to an invisible, implicit, embodied or even implanted interaction between humans and system components. New classes of user interfaces are emerging that make use of several sensors and are able to adapt their physical properties to the current situational context of users.A key aspect of human-computer confluence is its potential for transforming human experience in the sense of bending, breaking and blending the barriers between the real, the virtual and the augmented, to allow users to experience their body and their world in new ways. Research on Presence, Embodiment and Brain-Computer Interface is already exploring these boundaries and asking questions such as: Can we seamlessly move between the virtual and the real? Can we assimilate fundamentally new senses through confluence? The aim of this book is to explore the boundaries and intersections of the multidisciplinary field of HCC and discuss its potential applications in different domains, including healthcare, education, training and even arts.
Автор: Oelkers, Dotty (developing Educational Solutions) Kaser, Ken (clements High School, Sugarland Tx) Название: Sports and entertainment marketing ISBN: 0357124979 ISBN-13(EAN): 9780357124970 Издательство: Cengage Learning Рейтинг: Цена: 9819.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real-life businesses, famous athletes, and celebrities. Students work in teams to build out an expansive marketing portfolio as they apply marketing functions to real-world scenarios and strategies from awards show nominations, to analyzing super bowl ads, to planning successful product endorsements. Chapter content, features, and critical-thinking activities lead students to analyze the merits of marketing roles from influencers to third party social media companies as well as emerging strategies in social networking, data collection, fan engagement and promotions. Features throughout the textbook encourage students to research, solve problems related to exciting industries, and present their findings via group projects and preparation for BPA, DECA, and FBLA competitive events. This edition has been updated to NBEA standards, the Precision Exams Sports and Entertainment Marketing industry certification, and current CTSO performance indicators. MindTap for Sports and Entertainment Marketing, 5th edition is the online learning solution for career and technical education courses that helps teachers engage and transform today�s students into critical thinkers. Real-time course analytics and an interactive eBook, MindTap helps teachers organize and engage students. Whether you teach this course in the classroom, or in hybrid and distance learning models. MindTap for this title includes current news articles delivered by RSS feeds, digital portfolio instructions, and data analytics as well as study tools like flashcards & practice quizzes.
Описание: Over the past decade, the entertainment industry has exploded in size: it's now nearing a trillion dollars worldwide. That's five times as large as it was when the best-selling first edition of this book (then called The Entertainment Marketing Revolution) was published. Everything's changed since then: new platforms, new media, new tools, new global markets -- everything. Now, Al Lieberman and Patricia Esgate have completely revised their classic guide to reflect all these changes, and help entertainment marketers prepare for the even more massive changes that are on the way.
The Definitive Guide to Entertainment Marketing surveys every major entertainment marketing platform: film, cable, broadcast, sports, publishing, social communities, electronic gaming, travel/tourism, location-based and experiential entertainment, and more. Reflecting decades of intimate experience as practitioners, Lieberman and Esgate:
Explore challenges and opportunities associated with new technologies such as smartphones and tablets
Explain the implications of globalization in entertainment
Demonstrate new integrated marketing approaches that build synergies across advertising, promotion, PR, and social media
Preview emerging challenges that practitioners can't afford to ignore.
This engaging, conversational primer will be valuable to anyone interested in the entertainment business -- and indispensable for anyone seeking to enter the industry as a marketing or PR professional.
Описание: This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946.The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war.
Автор: O`Sullivan Название: Creative Arts Marketing ISBN: 1138213764 ISBN-13(EAN): 9781138213760 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Creative Arts Marketing 3rd edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.
With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice.
Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management issues, reflecting the marketing function's deeper involvement in broad organisational issues.
This fully updated and revised third edition features:
Audience diversity and audience development
The impact of digital technologies on the industry
An exploration of the increasingly complex relationship between public and private funding for the arts
Ethics and sustainability issues for arts marketers
Cultural policy changes in the industry
Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.
Автор: Zackariasson Название: Video Game Marketing ISBN: 1138812277 ISBN-13(EAN): 9781138812277 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers," being a game developer isn't just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.
Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to:
- the essentials of marketing strategy;
- video games as products or services;
- marketing research for game development;
- branding video games;
- marketing through game: gamification, advergames.
Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.
Описание: The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers.
Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.
Описание: Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.
Автор: Jackson Название: Cult of Analytics ISBN: 1138837989 ISBN-13(EAN): 9781138837980 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It`s also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text.
Автор: Blanchard Tommy, Behera Debasish, Bhatnagar Pranshu Название: Data Science for Marketing Analytics ISBN: 1789959411 ISBN-13(EAN): 9781789959413 Издательство: Неизвестно Рейтинг: Цена: 8091.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Data Science for Marketing Analytics opens doors to looking at data with a different approach and new tools. Drawing on machine learning and data science concepts, this book broadens the range of tools that you can use to transform the market analysis process.
Описание: This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946.The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war.
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