Описание: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately.
Описание: Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.
Автор: Eden Название: The Ethical Professor ISBN: 0815387059 ISBN-13(EAN): 9780815387053 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on extant research and collective years of academic experience, The Ethical Professor will seek to shorten the learning curve around common ethical pitfalls and issues by defining them, sharing research and experiences about them, and offering a discussion framework for continued learning and reflection.
Описание: In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.
Автор: Hunt Benedict Название: Marketing Management: A Decision-Making Approach ISBN: 168285468X ISBN-13(EAN): 9781682854686 Издательство: Неизвестно Цена: 12830.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Fellowship Independent Baptist Church was a group of fundamental Christian believers broadly representative of southern Appalachian belief and practice. Jeff Todd Titon worked with this community to determine the nature of language in the practice of their religion. He traces specialized vocabulary and its applications through the acts of being saved, praying, preaching, teaching, and singing.
Автор: Bonime-Blanc Название: Gloom to Boom ISBN: 1783538155 ISBN-13(EAN): 9781783538157 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A practical roadmap for leaders to achieve organizational resilience, sustainability and value for all stakeholders by fully understanding and deploying their key environmental, social, governance and technology issues, risks and opportunities.
Описание: The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers.
Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.
Описание: Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why Good news: neither have your competitors. It's hard But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing
Prioritize--because you can't measure and analyze everything
Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors
Measure real digital media ROI: sales, leads, and customer satisfaction
Track the performance of all paid, earned, and owned digital channels
Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR
Start optimizing digital content in real time
Implement advanced tools, processes, and algorithms for accurately measuring influence
Make the most of surveys, focus groups, and offline research synergies
Focus new marketing investments where they'll deliver the most value - Identify and understand your most important audiences across the digital ecosystem
"Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem." --Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data
Автор: Eden, Lorraine Lund Dean, Kathy Vaaler, Paul Martin Название: The ethical professor eden lund d ISBN: 1138485985 ISBN-13(EAN): 9781138485983 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on extant research and collective years of academic experience, The Ethical Professor will seek to shorten the learning curve around common ethical pitfalls and issues by defining them, sharing research and experiences about them, and offering a discussion framework for continued learning and reflection.
Автор: Bonime-Blanc Название: Gloom to Boom ISBN: 1783537337 ISBN-13(EAN): 9781783537334 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A practical roadmap for leaders to achieve organizational resilience, sustainability and value for all stakeholders by fully understanding and deploying their key environmental, social, governance and technology issues, risks and opportunities.
Автор: Nardia Haigh Название: Scenario Planning for Climate Change: A Guide for Strategists ISBN: 1138498408 ISBN-13(EAN): 9781138498402 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Award-winning book that sets out an engaging step-by-step scenario-planning method that senior executives, managers, consultants and students can easily follow to develop a long-term strategy for climate change.
Автор: Koku Название: Decision Making in Marketing and Finance ISBN: 1137379472 ISBN-13(EAN): 9781137379474 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making.
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