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Python for Marketing Research and Analytics, Jason S. Schwarz; Chris Chapman; Elea McDonnell Fe


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Автор: Jason S. Schwarz; Chris Chapman; Elea McDonnell Fe
Название:  Python for Marketing Research and Analytics
ISBN: 9783030497194
Издательство: Springer
Классификация:



ISBN-10: 3030497194
Обложка/Формат: Hardcover
Страницы: 272
Вес: 0.86 кг.
Дата издания: 2020
Язык: English
Издание: 1st ed. 2020
Иллюстрации: 81 tables, color; 79 illustrations, color; 11 illustrations, black and white; xi, 272 p. 90 illus., 79 illus. in color.
Размер: 28.24 x 21.49 x 1.96 cm
Читательская аудитория: Professional & vocational
Основная тема: Statistics
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: This book provides an introduction to quantitative marketing with Python. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS;


Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 5 ed.

Автор: Creswell, John W. Creswell, J. David
Название: Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 5 ed.
ISBN: 1506386768 ISBN-13(EAN): 9781506386768
Издательство: Sage Publications
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Цена: 17519.00 р.
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Описание: The bestseller that pioneered the comparison of qualitative, quantitative, and mixed methods research design continues in its Fifth Edition to help students and researchers prepare their plan or proposal for a scholarly journal article, dissertation or thesis.

Counterfactuals and Causal Inference

Автор: Morgan
Название: Counterfactuals and Causal Inference
ISBN: 1107694167 ISBN-13(EAN): 9781107694163
Издательство: Cambridge Academ
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Цена: 5702.00 р.
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Описание: Cause-and-effect questions are the motivation for most research in the social, demographic, and health sciences. The counterfactual approach to causal analysis represents a unified framework for the prosecution of these questions. This second edition aims to convince more social scientists to take this approach when analyzing these core empirical questions.

Introduction to Data Science for Social and Policy Research: Collecting and Organizing Data with R and Python

Автор: Jose Manuel Magallanes Reyes
Название: Introduction to Data Science for Social and Policy Research: Collecting and Organizing Data with R and Python
ISBN: 1107117410 ISBN-13(EAN): 9781107117419
Издательство: Cambridge Academ
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Цена: 16157.00 р.
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Описание: Real-world data sets are messy and complicated. This book shows students in social science and public management how to prepare these data sets for analysis, with detailed, step-by-step instructions. R and Python code is introduced gradually, providing readers with the tools they need to work with real data.

Videography

Автор: Knoblauch, Hubert Tuma, Rene Schnettler, Bernt
Название: Videography
ISBN: 3631636318 ISBN-13(EAN): 9783631636312
Издательство: Peter Lang
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Цена: 5899.00 р.
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Описание: This book provides an overview of the current state of video analysis, including the most recent developments in this rapidly growing field. It covers various methodological approaches. The authors address practical and technical questions and potential problems arising during the research process. The book also offers a perspective on the theoretical embedding of videography in the interpretive approaches to social research. It comes equipped with detailed, user-friendly aids, including suggestions for further reading, technical pointers, and case studies. The book will be particularly useful for social researchers interested in the collection and analysis of video data on natural interactions and in sociological ethnography.

Interviewers` deviations in surveys

Название: Interviewers` deviations in surveys
ISBN: 3631637152 ISBN-13(EAN): 9783631637159
Издательство: Peter Lang
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Цена: 10682.00 р.
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Описание: Survey data are used in many disciplines from Social Sciences to Economics. But might interviewers` behaviour affect the quality of such data? This book presents the results of new research on interviewers` motivation and behaviour. A number of contributions address deviant behaviour and methods for assessing the impact of such behaviour on data.

Qualitative Data Analysis with NVivo

Автор: Kristi Jackson, Patricia Bazeley
Название: Qualitative Data Analysis with NVivo
ISBN: 1526449935 ISBN-13(EAN): 9781526449931
Издательство: Sage Publications
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Цена: 17424.00 р.
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Описание: Practical, focused and jargon-free this book shows you the power and potential of NVivo software across a wide range of research questions, data types, perspectives and methodologies.

Methodological Thinking: Basic Principles of Social Research Design

Автор: Loseke, Donileen R.
Название: Methodological Thinking: Basic Principles of Social Research Design
ISBN: 1506304710 ISBN-13(EAN): 9781506304717
Издательство: Sage Publications
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Цена: 9504.00 р.
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Описание: With a new discussion on the philosophy of science and an expanded focus on research ethics and sampling, this second edition continues to give readers an interdisciplinary account of the logic of social science research

Becoming a researcher: a research companion for the social sciences

Автор: Dunne, Mairead
Название: Becoming a researcher: a research companion for the social sciences
ISBN: 0335213944 ISBN-13(EAN): 9780335213948
Издательство: McGraw-Hill
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Цена: 5318.00 р.
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Описание: This innovative book combines what most books separate: research as practical activity and research as intellectual engagement. It clarifies and makes explicit the methodological issues that underlie the journey from initial research idea to the finished report and beyond.

R for Marketing Research and Analytics

Автор: Chapman Chris, Feit Elea McDonnell
Название: R for Marketing Research and Analytics
ISBN: 3030143155 ISBN-13(EAN): 9783030143152
Издательство: Springer
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Цена: 10480.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.The 2nd edition increases the book’s utility for students and instructors with the inclusion of exercises and classroom slides. At the same time, it retains all of the features that make it a vital resource for practitioners: non-mathematical exposition, examples modeled on real world marketing problems, intuitive guidance on research methods, and immediately applicable code.

How to Do Your Research Project: Third Edition

Автор: Thomas G
Название: How to Do Your Research Project: Third Edition
ISBN: 1473948878 ISBN-13(EAN): 9781473948877
Издательство: Sage Publications
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Цена: 4117.00 р.
Наличие на складе: Поставка под заказ.

Описание: ITAMOrg(R) IT Hardware Asset Management Certifications is suitable for individuals wanting to demonstrate they have achieved sufficient understanding of how to apply and tailor the Hardware Asset Management practices. Hardware Asset Management (HAM) is important for every organization. Management and control of hardware influences the risk on most asset types such as Software, Cloud & Services and People and Information assets. E.g., if you are not in control of what hardware is in use it is not possible for you to control your software which will result in software license in-compliance and other risks.The Hardware Asset Management Specialist Certification brings participants IT Service Management best practices together with Hardware Asset Management best practices. This will help an organization to implement Hardware Asset Management lifecycle processes and showing how IT Service Management can support HAM lifecycles to be in control and support the other Asset types.The purpose of the ITAMOrg Hardware Asset Management Specialist (HAMS) course and certification is to provide knowledge on best practices and use of Hardware Asset Management (HAM) in the challenges that Hardware Asset Managers face on a daily basis. This certification is based on a practical approach to strengthen the participants understanding of how ISO 55000 and IT Service Management best practice relates to everyday use of HAM, Hardware standards, Hardware lifecycle control, control of retirement and disposal and organizational issues that saturates many businesses in today`s digital world.This Courseware is suited for the ITAMOrg(R) 2020 HAM exam. There is also a sample exam added of the ITAMOrg(R) 2020 Hardware Asset Management in case the participant prefers to refresh its knowledge. The Exam is delivered in English.

The SAGE Handbook of Qualitative Research: Fifth Edition

Автор: Denzin N & Lincoln Y
Название: The SAGE Handbook of Qualitative Research: Fifth Edition
ISBN: 1483349802 ISBN-13(EAN): 9781483349800
Издательство: Sage Publications
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Цена: 22176.00 р.
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Описание: The new Fifth Edition of The SAGE Handbook of Qualitative Research has been significantly revised, and draws together a team of leading scholars to present the latest in the theory and practice of qualitative research.

Computational Frameworks for Political and Social Research with Python

Автор: Cutler Josh, Dickenson Matt
Название: Computational Frameworks for Political and Social Research with Python
ISBN: 3030368254 ISBN-13(EAN): 9783030368258
Издательство: Springer
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Цена: 9083.00 р.
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Описание: This book is intended to serve as the basis for a first course in Python programming for graduate students in political science and related fields.


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