Автор: Kai Lucks; Reinhard Meckl Название: Internationale Mergers & Acquisitions ISBN: 3642627390 ISBN-13(EAN): 9783642627392 Издательство: Springer Рейтинг: Цена: 7182.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Reiner Dumke; Alain Abran Название: Software Measurement ISBN: 382446876X ISBN-13(EAN): 9783824468768 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Software developers are faced with the challenge of making software systems and products of ever greater quality and safety, while at the same time being faced with the growing pressure of costs reduction in order to gain and maintain competitive advantages. As in any scientific and engineering discipline, reliable measurement is essential for talking on such a challenge. "Software measurement is an excellent abstraction mechanism for learning what works and what doesn't" (Victor Basili). Measurement of both software process and products provides a large amount of basic information for the evaluation of the software development processes or the software products themselves. Examples of recent successes in software measurement span multiple areas, such as evaluation of new development methods and paradigms, quality and management improvement programs, tool-supporting initiatives and company- wide measurement programs. The German Computer Science Interest (GI) Group of Software Metrics and the Canadian Interest Group in Software Metrics (CIM) have attended to these concerns in the recent years. Research initiatives were directed initially to the definition of software metrics and then to validation of the software metrics themselves. This was followed by more and more investigation into practical applications of software metrics and by critical analysis of the benefits and weaknesses of software measurement programs. Key findings in this area of software engineering have been published in some important books, such as Dumke and Zuse's Theory and Practice of Software Measurement, Ebert and Dumke's Software Metrics in Practice and Lehner, Dumke and Abran's Software Metrics.
Автор: Reindl, Cornelia Ulrike Название: Managing work and the rest of life ISBN: 3631625235 ISBN-13(EAN): 9783631625231 Издательство: Peter Lang Рейтинг: Цена: 12236.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book empirically examines the impact of (in)formal organizational demands and resources on the work-life conflict of professionals in professional service firms (PSFs). Above (formal) work-life initiatives, results highlight the crucial role of a supportive organizational culture for achieving successful management of work and non-work roles.
Автор: Andreas Hebbel-Seeger; Torsten Reiners; Dennis Sch Название: Synthetic Worlds ISBN: 1493941208 ISBN-13(EAN): 9781493941209 Издательство: Springer Рейтинг: Цена: 21661.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Focusing on science, and integrating business uses, this book shows how companies can participate in virtual worlds while earning a return on investment. Includes cases and scenarios of virtual worlds in business, from design to implementation to application.
Описание: Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed.
Автор: Voss Michael, Asenjo Rafael, Reinders James Название: Pro Tbb: C++ Parallel Programming with Threading Building Blocks ISBN: 1484243978 ISBN-13(EAN): 9781484243978 Издательство: Springer Рейтинг: Цена: 6288.00 р. Наличие на складе: Поставка под заказ.
Описание:
This open access book is a modern guide for all C++ programmers to learn Threading Building Blocks (TBB). Written by TBB and parallel programming experts, this book reflects their collective decades of experience in developing and teaching parallel programming with TBB, offering their insights in an approachable manner. Throughout the book the authors present numerous examples and best practices to help you become an effective TBB programmer and leverage the power of parallel systems.
Pro TBB starts with the basics, explaining parallel algorithms and C++'s built-in standard template library for parallelism. You'll learn the key concepts of managing memory, working with data structures and how to handle typical issues with synchronization. Later chapters apply these ideas to complex systems to explain performance tradeoffs, mapping common parallel patterns, controlling threads and overhead, and extending TBB to program heterogeneous systems or system-on-chips.
What You'll Learn
Use Threading Building Blocks to produce code that is portable, simple, scalable, and more understandable
Review best practices for parallelizing computationally intensive tasks in your applications
Integrate TBB with other threading packages
Create scalable, high performance data-parallel programs
Work with generic programming to write efficient algorithms
Who This Book Is For
C++ programmers learning to run applications on multicore systems, as well as C or C++ programmers without much experience with templates. No previous experience with parallel programming or multicore processors is required.
Автор: Torsten Tomczak; Sven Reinecke; Alfred Kuss Название: Strategic Marketing ISBN: 3658184167 ISBN-13(EAN): 9783658184162 Издательство: Springer Рейтинг: Цена: 5589.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more accessible and easier to use for strategic marketing planning. Many short case reports and examples serve to illustrate the key aspects of the marketing planning process. Contents The information basis of marketing planning Market-oriented corporate planning Market-oriented business unit planning Planning the marketing mix Marketing implementation and management control
Автор: V. Kumar; Werner Reinartz Название: Customer Relationship Management ISBN: 3662553805 ISBN-13(EAN): 9783662553800 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Поставка под заказ.
Описание: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.
Автор: Nunno Tina Название: The Wolf in CIO`s Clothing ISBN: 1629560871 ISBN-13(EAN): 9781629560878 Издательство: Taylor&Francis Рейтинг: Цена: 3826.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Machiavellians are few in number in IT. The massive pressure on CIOs continues to increase as the opportunities to use technology in business become more prevalent and more competitive. As CIOs often find themselves at the center of business conflict, they must not only familiarize themselves with Machiavellian tactics as a defensive weapon, but also learn to use them as an offensive weapon in extreme situations so that they can increase IT's contribution to their enterprises. As Italian political philosopher Niccolo Machiavelli implied, you're either predator or prey, and the animal you most resemble determines your position on the food chain. In The Wolf in CIO's Clothing Gartner analyst and author Tina Nunno expands on Machiavelli's metaphor, examining seven animal types and the leadership attributes of each. Nunno posits the wolf -- a social animal with strong predatory instincts -- as the ideal example of how a leader can adapt and thrive. Technology may be black and white, but successful leadership demands an ability to exist in the grey. Drawing on her experience with hundreds of CIOs, Nunno charts a viable way to master the Machiavellian principles of power, manipulation, love, and war. Through compelling case studies, her approach demonstrates how CIOs and IT leaders can adjust their leadership styles in extreme situations for their own success and that of their teams.
Named a Top 10 Business Strategy Book of 2018 by Inc. magazine
In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.
In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.
With rich new case studies of companies that have achieved new success and postmortems of those that haven't, Reinvent Your Business Model will show you how to:
Determine if and when your organization needs a new business model
Identify powerful new opportunities to serve your existing customers in existing markets
Reach entirely new customers and create new markets through disruptive business models and products
Seize opportunities for growth opened up by tectonic shifts in market demand, government policy, and technologies
Make business model innovation a more predictable discipline inside your organization
Business model innovation has the power to reshape whole industries--including retail, aviation, media, and technology--redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success.
Reinvent Your Business Model is the strategic innovation playbook you need now and in the future.
Автор: Michael Fritsch; Reinhold Grotz Название: Empirische Analysen zum Gr?ndungsgeschehen in Deutschland ISBN: 3642621902 ISBN-13(EAN): 9783642621901 Издательство: Springer Рейтинг: Цена: 13060.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Reinhard Brandl; Prof. Dr. Martin Bichler Название: Cost Accounting for Shared IT Infrastructures ISBN: 3834946478 ISBN-13(EAN): 9783834946478 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: During the past few years, determining the "value of IT" has ranked high on the agenda of IT managers and Chief Information O?cers (CIOs). The rather broad and abstract topic has been intensively discussed in the Information Systems literature for many years. It turns into a very tangible problem in the ?eld of IT cost accounting. Nowadays, c- porate information systems are distributed systems. A detailed measurement of resource demands of IT services on a distributed IT-infrastructure and respective accounting and cost allocation turns out to be very expensive and impractical in most cases. The large proportion of indirect costs and the di?culty of ?nding adequate allocation rates are a signi?cant problem in practice, regularly leading to free-rider problems. This problem has largely been ignored in the academic literature so far. Dr. Brandl proposes a method to derive estimators for the resource demand of service requests in a distributed IT infr- tructure. This estimator is based on a set of load tests and respective measurements as they are often performed during the deployment phase of new information systems. Cost allocation keys can now be determined based on the number of service invocations per user or per department and the respective estimators. While these measurements provide a lean method for the determination of usage-based cost allocation keys, it is not obvious that the estimators have su?cient accuracy, in p- ticular concerning di?erent types of services and volatile workloads.
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