Positioning: the battle for your mind, 20th anniversary edition, Ries, Al Trout, Jack

Автор: Dunford April
Название: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
ISBN: 1999023005 ISBN-13(EAN): 9781999023003
Издательство: Неизвестно
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Цена: 2839.00 р.
Наличие на складе: Есть (1 шт.)
Описание: Branded The Master, Brian is among the last of the old school of British crime. At 71, Reader masterminded a break-in at a Mayfair jewellers containing more than GBP40 million worth of jewellery. Charting his criminal career from his first arrest at the age of 11, this book recounts Reader`s dry run for the Hatton Garden job in unprecedented detail.

Автор: Kostelijk Erik
Название: Brand Positioning
ISBN: 0367250195 ISBN-13(EAN): 9780367250195
Издательство: Taylor&Francis
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Цена: 6123.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand`s positioning and strategy. The book works step-by-step through the creation of an effective marketing strategy.

Автор: Wirtz Jochen
Название: Positioning Services In Competitive Markets
ISBN: 1944659129 ISBN-13(EAN): 9781944659127
Издательство: World Scientific Publishing
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Цена: 1418.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways meaningful to customers. Positioning Services in Competitive Markets is the second volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.