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Principles of strategic communication, Holtzhausen, Derina Fullerton, Jami Lewis, Bobbi Kay Shipka, Danny


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Автор: Holtzhausen, Derina Fullerton, Jami Lewis, Bobbi Kay Shipka, Danny
Название:  Principles of strategic communication
ISBN: 9780367426316
Издательство: Taylor&Francis
Классификация:

ISBN-10: 0367426315
Обложка/Формат: Paperback
Страницы: 342
Вес: 1.01 кг.
Дата издания: 16.07.2021
Язык: English
Иллюстрации: 3 tables, color; 29 line drawings, color; 49 halftones, color; 78 illustrations, color
Размер: 25.40 x 17.81 x 1.91 cm
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Поставляется из: Европейский союз
Описание: Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice.Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs.The accompanying online support material features chapter overviews, learning outcomes, key terms, discussion questions, and links/additional reading. Instructors will find sample syllabi and a test bank. Please visit www.routledge.com/9780367426316.
Дополнительное описание: 1. Introduction to the Theory of Strategic Communication  2. Careers in Strategic Communication  3. The Concept of Strategy  4. The Three Management Levels of Strategic Communication  5. Ethics and Societal Issues  6. Research&nbs



Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships

Автор: Rosenberg Marshall B.
Название: Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships
ISBN: 189200528X ISBN-13(EAN): 9781892005281
Издательство: Gazelle Book Services
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Цена: 3132.00 р.
Наличие на складе: Ожидается поступление.

Описание: What is Violent Communication?
If "violent" means acting in ways that result in hurt or harm, then much of how we communicate--judging others, bullying, having racial bias, blaming, finger pointing, discriminating, speaking without listening, criticizing others or ourselves, name-calling, reacting when angry, using political rhetoric, being defensive or judging who's "good/bad" or what's "right/wrong" with people--could indeed be called "violent communication."
What is Nonviolent Communication? Nonviolent Communication is the integration of four things:
- Consciousness: a set of principles that support living a life of compassion, collaboration, courage, and authenticity

- Language: understanding how words contribute to connection or distance

- Communication: knowing how to ask for what we want, how to hear others even in disagreement, and how to move toward solutions that work for all

- Means of influence: sharing "power with others" rather than using "power over others"
Nonviolent Communication serves our desire to do three things:
- Increase our ability to live with choice, meaning, and connection

- Connect empathically with self and others to have more satisfying relationships

- Sharing of resources so everyone is able to benefit

The Routledge Handbook of Language and Intercultural Communication

Автор: Jane Jackson
Название: The Routledge Handbook of Language and Intercultural Communication
ISBN: 1138389455 ISBN-13(EAN): 9781138389458
Издательство: Taylor&Francis
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Цена: 35218.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.

Strategic Organizational Communication: In a Global Economy, 7th Edition

Автор: Conrad
Название: Strategic Organizational Communication: In a Global Economy, 7th Edition
ISBN: 1444338633 ISBN-13(EAN): 9781444338638
Издательство: Wiley
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Цена: 7120.00 р.
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Описание: With a sophisticated and approachable style that has made it a standard in the field, this fully revised seventh edition of Strategic Organizational Communication engages readers in a comprehensive discussion of organizational communication theories.

Bourdieu and Data Analysis: Methodological Principles and Practice

Автор: Michael Grenfell
Название: Bourdieu and Data Analysis: Methodological Principles and Practice
ISBN: 3034308787 ISBN-13(EAN): 9783034308786
Издательство: Peter Lang
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Цена: 12621.00 р.
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Описание: Uniquely amongst the numerous publications to appear on the work of the French social theorist Pierre Bourdieu, this book deals with data analysis, examining a range of techniques and instruments. After an introductory chapter outlining the key principles of Bourdieu’s theory, the book presents detailed examples of data being collected and analysed in a Bourdieusian way across various social science contexts. Both qualitative and quantitative methods are addressed, including analysis of the strengths and weaknesses of each method, as are common data collection procedures such as interview, observation and questionnaire. Examples of Multiple Correspondence Analysis are an important feature of the book, since this was an approach particularly favoured by Bourdieu. In each case study, the pros and cons of different approaches are highlighted and the qualitative/quantitative debate is thoroughly explored. Overall, the book offers readers a blueprint to develop their own methodological plans for using Bourdieu in research practice.

Peace Education: The Concept, Principles, and Practices Around the World

Автор: Gavriel Salomon, Baruch Nevo
Название: Peace Education: The Concept, Principles, and Practices Around the World
ISBN: 0415650763 ISBN-13(EAN): 9780415650762
Издательство: Taylor&Francis
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Цена: 8573.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The book is intended for scholars & stud`s int`d in issues of peace educ, reconciliation, and co-existence from sev disciplines including soc & pol psych, comm, educ, religion, pol sci, sociology & philos. This would be gd to co-mrkt w/Monroe: Pol Psych.

Making Sense of Media and Politics: Five Principles in Political Communication

Автор: Wolfsfeld Gadi
Название: Making Sense of Media and Politics: Five Principles in Political Communication
ISBN: 0415885221 ISBN-13(EAN): 9780415885225
Издательство: Taylor&Francis
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Цена: 26209.00 р.
Наличие на складе: Нет в наличии.

Описание:

Politics is above all a contest, and the news media are the central arena for viewing that competition. One of the central concerns of political communication has to do with the myriad ways in which politics has an impact on the news media and the equally diverse ways in which the media influences politics. Both of these aspects in turn weigh heavily on the effects such political communication has on mass citizens.

In Making Sense of Media and Politics, Gadi Wolfsfeld introduces readers to the most important concepts that serve as a framework for examining the interrelationship of media and politics:

  • political power can usually be translated into power over the news media
  • when authorities lose control over the political environment they also lose control over the news
  • there is no such thing as objective journalism (nor can there be)
  • the media are dedicated more than anything else to telling a good story
  • the most important effects of the news media on citizens tend to be unintentional and unnoticed.

By identifying these five key principles of political communication, the author examines those who package and send political messages, those who transform political messages into news, and the effect all this has on citizens. The result is a brief, engaging guide to help make sense of the wider world of media and politics and an essential companion to more in-depths studies of the field.

Principles of Intercultural Communication

Автор: Klyukanov, Igor , Klyukanov E., Igor
Название: Principles of Intercultural Communication
ISBN: 0367373874 ISBN-13(EAN): 9780367373870
Издательство: Taylor&Francis
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Цена: 5511.00 р.
Наличие на складе: Поставка под заказ.

Описание: Now in a second edition, this book guides students in developing Intercultural Communication Competence through its accessible style and unique theoretical framework of ten interconnected principles.

Principles of Intercultural Communication

Автор: Klyukanov, Igor , Klyukanov E., Igor
Название: Principles of Intercultural Communication
ISBN: 0367373882 ISBN-13(EAN): 9780367373887
Издательство: Taylor&Francis
Рейтинг:
Цена: 17609.00 р.
Наличие на складе: Поставка под заказ.

Описание: Now in a second edition, this book guides students in developing Intercultural Communication Competence through its accessible style and unique theoretical framework of ten interconnected principles.

Understanding intercultural communication

Автор: Holliday, Adrian (Canterbury Christchurch University, UK)
Название: Understanding intercultural communication
ISBN: 0815352395 ISBN-13(EAN): 9780815352396
Издательство: Taylor&Francis
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Цена: 6889.00 р.
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Описание:

Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:

    • the positive contribution of people from diverse cultural backgrounds;
    • the politics of Self and Other which promote negative stereotyping;
    • the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.

Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.

Principles of Strategic Communication

Автор: Holtzhausen Derina, Fullerton Jami, Lewis Bobbi Kay
Название: Principles of Strategic Communication
ISBN: 0367432471 ISBN-13(EAN): 9780367432478
Издательство: Taylor&Francis
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Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Marking a paradigm shift in the field, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. It is a core text for undergraduate students in strategic communication courses in media, communication, marketing, and advertising programs.

Strategic Writing

Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short
Название: Strategic Writing
ISBN: 1138037109 ISBN-13(EAN): 9781138037106
Издательство: Taylor&Francis
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Цена: 16078.00 р.
Наличие на складе: Поставка под заказ.

Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.


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