Super sonic logos, Allan, David

Автор: Lury, C.
Название: Brands
ISBN: 0415251826 ISBN-13(EAN): 9780415251822
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.

Автор: Barnes, Susan B.
Название: Branding as Communication
ISBN: 1433128039 ISBN-13(EAN): 9781433128035
Издательство: Peter Lang
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Цена: 11400.00 р.
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Описание: Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.
Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.

Автор: Bone Peter
Название: Creating Logos with Illustrator CC
ISBN: 1908510390 ISBN-13(EAN): 9781908510396
Издательство: Неизвестно
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Цена: 4044.00 р.
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Автор: Danesi, Marcel
Название: Why it sells
ISBN: 0742555453 ISBN-13(EAN): 9780742555457
Издательство: Rowman & Littlefield Publishers
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Цена: 8026.00 р.
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Описание: Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Автор: Lury, Celia
Название: Brands
ISBN: 0415251834 ISBN-13(EAN): 9780415251839
Издательство: Taylor&Francis
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Цена: 8726.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.