Описание: The luxury fashion industry is one of the best performing and fastest growing industries in today`s business landscape, and is set to continue expanding over the next years.
Описание: Investigates international perspectives and promotional strategies in place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this volume is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
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