Strategic Place Branding Methodologies and Theory for Tourist Attraction, Ahmet Bayraktar, Can Uslay

Автор: Bayraktar Ahmet, Uslay Can
Название: Global Place Branding Campaigns Across Cities, Regions, and Nations
ISBN: 1522505768 ISBN-13(EAN): 9781522505761
Издательство: Mare Nostrum (Eurospan)
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Цена: 29938.00 р.
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Описание: Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments.Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

Автор: F. Go; A. Lemmetyinen; U. Hakala
Название: Harnessing Place Branding through Cultural Entrepreneurship
ISBN: 1349499439 ISBN-13(EAN): 9781349499434
Издательство: Springer
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Цена: 13275.00 р.
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Описание: This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.

Название: Inclusive Place Branding
ISBN: 113865924X ISBN-13(EAN): 9781138659247
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Описание: Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix solutions regardless of geographical and socio-political contexts. Critical views of place branding are emerging which focus on its unexplored consequences on the physical and social fabric of places. These more critical approaches reveal place branding as an essentially political activity, serving hidden agendas and marginalizing social groups. Scholars and practitioners can no longer ignore the need for more responsible and socially sensitive approaches to cater for a wider range of stakeholders, and which fully acknowledge the importance of resident participation in decision-making. The contributions in this innovative book set out to introduce new critical ways of thinking around place branding and practices that encourage it to be more inclusive and participatory. It will be of interest to researchers and advanced students of branding, critical marketing, and destination marketing as well as critical tourism and environmental design.

Название: Branding of tourist destinations
ISBN: 1787693740 ISBN-13(EAN): 9781787693746
Издательство: Emerald
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Цена: 14634.00 р.
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Описание: The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

Автор: Sebastian Zenker; Bj?rn P. Jacobsen
Название: Inter-Regional Place Branding
ISBN: 3319153285 ISBN-13(EAN): 9783319153285
Издательство: Springer
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Цена: 16979.00 р.
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Описание: This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands.

Автор: F. Go; R. Govers
Название: International Place Branding Yearbook 2012
ISBN: 0230239641 ISBN-13(EAN): 9780230239647
Издательство: Springer
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Цена: 6986.00 р.
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Описание: This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

Автор: S. Zavattaro
Название: Place Branding through Phases of the Image
ISBN: 1349483982 ISBN-13(EAN): 9781349483983
Издательство: Springer
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Цена: 11179.00 р.
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Описание: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.

Автор: Mauri
Название: Place Branding
ISBN: 1472455924 ISBN-13(EAN): 9781472455925
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

Автор: Zavattaro
Название: Place Branding through Phases of the Image
ISBN: 1137394439 ISBN-13(EAN): 9781137394439
Издательство: Springer
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Цена: 16769.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.