Описание: Avoid data blunders and create truly useful visualizations Avoiding Data Pitfalls is a reputation-saving handbook for those who work with data, designed to help you avoid the all-too-common blunders that occur in data analysis, visualization, and presentation.
Описание: In Common Sense, the New York Times best-selling author Joel Greenblatt offers an investor`s perspective on building an economy that truly works for everyone. With dry and self-deprecating wit, he makes a lively and provocative case for disruptive new approaches.
Автор: Koporcic, Nikolina Tornroos, Jan-ake Название: Understanding interactive network branding in sme firms ISBN: 1789739780 ISBN-13(EAN): 9781789739787 Издательство: Emerald Рейтинг: Цена: 14837.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs). Combining a business network approach with contemporary corporate branding research, a variety of topics are explored, including: strategizing in SME networks, market management, corporate identity, corporate reputation, human-to-human (H2H) interactions. This broad range of perspectives, from business networks to corporate branding, highlights the latest trends in both business marketing and organizational research whilst emphasizing the influential role of human actors in SMEs. Looking at successful cases of INB and analysing cases where branding has gone wrong, Understanding Interactive Network Branding in SME Firms offers guidelines for researchers in marketing theory and practitioners working in SME firms to develop their branding models and processes in fast changing business environments.
Описание: Gives you practical guidelines for managing the six most common conversation killers: yes-buts, mind-reads, negative predictions, leading questions, complaining, and verbal attacks. This title guides you through a three-step process for replacing unconstructive habits with more effective responses.
Автор: Chiara Valentini Название: Public Relations ISBN: 3110552299 ISBN-13(EAN): 9783110552294 Издательство: Walter de Gruyter Рейтинг: Цена: 38297.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
Описание: "A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.
Автор: Moscow Dexter Название: Stand Up and Sell: Why Work the Room When You Can Command It? ISBN: 1912635291 ISBN-13(EAN): 9781912635290 Издательство: Неизвестно Рейтинг: Цена: 2759.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on a lifetime of selling, Dexter Moscow takes us through real-life experiences and exercises that will take you from ordinary to outstanding. The key to your personal and financial success is in your ability to positively influence others to be delighted to take the action you desire them to take. Why work the room when you can command it?
Автор: Wheeler, Adrian Название: Crisis communications management ISBN: 1787566188 ISBN-13(EAN): 9781787566187 Издательство: Emerald Рейтинг: Цена: 3047.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This PRCA Practice Guide is designed to help PR people, clients and employers do the right thing in the turmoil of a crisis. Planning, preparation, resources, training: seizing and keeping the initiative; managing the aftermath. With numerous real-life examples and practical exercises plus advice from PR experts, journalists and editors.
Автор: Ober Название: Business Comm Urban Cdrom 6Ed ISBN: 0618472606 ISBN-13(EAN): 9780618472604 Издательство: Cengage Learning Рейтинг: Цена: 3990.00 р. Наличие на складе: Нет в наличии.
Описание: Rosie, sixteen, beautiful and vivacious, is in love with Watt Bevan, the manager of the famous Mainwaring Pottery. But Watt, unaware of her feelings, is becoming increasingly drawn into problems facing pottery owner Llinos Mainwaring, whose romantic marriage to Joe, the American Indian who stole her heart all those years ago, now seems in trouble.
Автор: Newmann/Ober Название: Business Comm In Person In Print ISBN: 1285187040 ISBN-13(EAN): 9781285187044 Издательство: Cengage Learning Рейтинг: Цена: 10611.00 р. Наличие на складе: Нет в наличии.
Описание: Offers a realistic, visually enhanced approach to workplace communication and reflects the use of digital communication, including social media.
For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an in-depth look at a single organization--the high-tech giant Rakuten--in the five years following its English lingua franca mandate. Neeley's behind-the-scenes account explores how language shapes the ways in which employees who work in global organizations communicate and negotiate linguistic and cultural differences.
Drawing on 650 interviews conducted across Rakuten's locations in Brazil, France, Germany, Indonesia, Japan, Taiwan, Thailand, and the United States, Neeley argues that an organization's lingua franca is the catalyst by which all employees become some kind of "expat"--someone detached from their mother tongue or home culture. Through her unfettered access to the inner workings of Rakuten, she reveals three distinct social groups: "linguistic expats," who live in their home country yet have to give up their native language in the workplace; "cultural expats," or native speakers of the lingua franca, who struggle with organizational values that are more easily transmitted after language barriers are removed; and finally "linguistic-cultural expats," who, while native to neither the lingua franca nor the organization's home culture, surprisingly have the easiest time adjusting to language changes. Neeley demonstrates that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, and that there are lessons to be learned for all global companies as they confront language and culture challenges.
Examining the strategic use of language by one international corporation, The Language of Global Success uncovers how all organizations might integrate language effectively to tap into the promise of globalization.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
