Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Автор: Sharma Suresh K. Название: Communication and Educational Technology in Nursing ISBN: 8131243745 ISBN-13(EAN): 9788131243749 Издательство: Elsevier Science Рейтинг: Цена: 407.00 р. Наличие на складе: Есть (более 5-х шт.) Описание: Communication and Educational Technology is precisely written as per the syllabus prescribed for the undergraduate nursing studies. It is useful as an introductory textbook for the postgraduate nursing students and can also be of help for the other health care professionals to understand the concepts of communication and teaching–learning pedagogy. The book is an excellent attempt towards introducing the readers to the basics of communication and educational technology in the education of nurses and other health care professionals.
The content has been updated and enriched by including new topics such as the following:
Definition, types, organization, development process and models, and determinants of curriculum
Meaning, purposes and components of item analysis including item difficulty, discrimination index and effectiveness of destructors
The clinical teaching methods such as nursing case study, nursing case presentation, nursing rounds, bedside nursing clinics, nursing assignments, nursing care conference, health care team conference, process recording and field visit are presented in more details.
A number of working examples have been added to facilitate ease of learning.
A total of 350 multiple choice questions have been included in this textbook: 150 MCQs are placed within the end-of-chapter exercises and 200 comprehensive MCQs are placed in Appendix B. These will be useful for the readers to prepare for qualifying the postgraduate and doctoral level nursing entrance exams and nursing faculty/teachers’ recruitment exams.
Every chapter has been provided with Learning Objectives and Key Terms in its beginning.
Описание: Developed by two acclaimed scholars, Real-Life Scenarios: A Case Study Perspective on Health Communication provides thirty-one cases that reflect the most current research and practice in the field. The variety of brief cases offers a diverse range of perspectives without monopolizing students' reading time. Rather than expert analysis, each case is followed by key terms and questions that challenge students to identify communication patterns, think critically, and self-reflect. Athena du Prй is the author of the leading health communication text, Communicating About Health, and Eileen Berlin Ray is an award-winning health communication scholar with many books to her credit. Real-Life Scenarios can be used on its own, as a supplement to any text, or as an accompaniment to du Prй's Communicating About Health.
Автор: Casans, Rebecca Lal, Mithilesh Название: Communication scenarios for the mrcpch and dch clinical exams ISBN: 1846194946 ISBN-13(EAN): 9781846194948 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The MRCPCH clinical examination assesses whether candidates have reached the standard in clinical skills expected of a newly appointed specialist registrar, while the DCH recognises the competence of GPs and other health professionals in caring for children
Автор: Fairclough Isabela Название: Political Discourse Analysis ISBN: 0415499232 ISBN-13(EAN): 9780415499231 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In this accessible new textbook, Isabela and Norman Fairclough present their innovative approach to analysing political discourse.
Political Discourse Analysis integrates analysis of arguments into critical discourse analysis and political discourse analysis. The book is grounded in a view of politics in which deliberation, decision and action are crucial concepts: politics is about arriving cooperatively at decisions about what to do in the context of disagreement, conflict of interests and values, power inequalities, uncertainty and risk.
The first half of the book introduces the authors' new approach to the analysis and evaluation of practical arguments, while the second half explores how it can be applied by looking at examples such as government reports, parliamentary debates, political speeches and online discussion forums on political issues. Through the analysis of current events, including a particular focus on the economic crisis and political responses to it, the authors provide a systematic and rigorous analytical framework that can be adopted and used for students' own research.
This exciting new text, co-written by bestselling author Norman Fairclough, is essential reading for researchers, upper undergraduate and postgraduate students of discourse analysis, within English language, linguistics, communication studies, politics and other social sciences.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Sigrid Norris, Carmen Daniela Maier Название: Texts, Images, and Interactions: A Reader in Multimodality ISBN: 1614511640 ISBN-13(EAN): 9781614511649 Издательство: Walter de Gruyter Цена: 5569.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This Reader is a comprehensive text outlining primary approaches to multimodality. In the “Theory and Methodology” section, the scholars who are responsible for the approaches’ developments give some personal insight into how and/or why these approaches were developed. The Reader covers various theoretical and methodological approaches to multimodality, including a great variety of terminology, which are defined in a glossary, and are linked back to the personal narratives or interviews in which scholars highlight why and how the various terms are of importance. Included is also a “Transcription and How-to-Analyze” section that familiarizes the readers with several analytical toolkits. This section is then followed by an extensive “Sample Analyses” section. As the book is intended to address readers from various backgrounds, the examples of multimodal analyses that are introduced in this section belong to various social practices. The book offers an extensive alphabetical glossary, list of further readings, and a list of suggested assignments.
Автор: Roger Odin Название: Spaces of Communication: Elements of Semio-Pragmatics ISBN: 9462987149 ISBN-13(EAN): 9789462987142 Издательство: NBN International Рейтинг: Цена: 21120.00 р. Наличие на складе: Нет в наличии.
Описание: Spaces of Communication offers a concise introduction to semiopragmatics and condenses the intellectual trajectory of one of the foundational figures of film studies into a relatively short and accessible volume. It testifies to the author’s deep and rich intellectual engagement with a vast array of objects ranging from the classics of the cinephile canon to television news programs, home movies and mobile phone films.
Автор: Holliday, Adrian (Canterbury Christchurch University, UK) Название: Understanding intercultural communication ISBN: 0815352395 ISBN-13(EAN): 9780815352396 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:
the positive contribution of people from diverse cultural backgrounds;
the politics of Self and Other which promote negative stereotyping;
the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
Автор: Simon Sweeney Название: English for Business Communication Student`s book 2 ed. ISBN: 0521754496 ISBN-13(EAN): 9780521754491 Издательство: Cambridge University Press Рейтинг: Цена: 247.00 р. Наличие на складе: Нет в наличии.
Описание: English for Business Communications is a short course for managers who need to improve their communicative ability when: socializing using the telephone taking part in meetings negotiating presenting The focus is on building confidence and improving fluency. Key features - Modular approach for greater flexibility - Focus on listening and speaking - Language and communication skis checklists for all 15 units - realistic communication activities - new self-study sections for all 15 units to enhance effectiveness Components Student's Book Teacher's Book Audio Cassette Set (2) Audio CD (2)
Описание: A unified treatment of the latest game theoretic approaches for designing, modeling, and optimizing emerging wireless communication networks. Covering theory, analytical tools, and applications, it is ideal for researchers and graduate students in academia and industry designing efficient, scalable and robust protocols for future wireless networks.
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