Module Sports & Entertainment Marketing, Kaser/Oelkers
Автор: Lucasfilm Ltd, Respawn Entertainment Название: The Art of Star Wars Jedi: Fallen Order ISBN: 1506715559 ISBN-13(EAN): 9781506715551 Издательство: Random House (USA) Рейтинг: Цена: 5516.00 р. Наличие на складе: Ожидается поступление.
Описание: A full-color oversized hardcover volume that captures the development of the newest canonical and interactive addition to the Star Wars universe. A galaxy-spanning adventure awaits in Star Wars Jedi: Fallen Order, the new action-adventure videogame from Respawn Entertainment. Explore the artistic creation of Cal Kestis's quest to rebuild the Jedi Order as he learns the ways of the Force, travels to exotic worlds, and battles tyrannical foes. With detailed concept art of all-new characters, exciting weapons and equipment, and locales both familiar and new, this tome offers a behind-the-scenes look at the production of a hit game--all accompanied by intimate artists' commentary that reveals how this incredible universe is brought together. Dark Horse Books, Lucasfilm Limited, and Respawn Entertainment are honored to present The Art of Star Wars Jedi: Fallen Order, guiding readers on Cal's odyssey. This uniquely designed work is sure to thrill dedicated Jedi acolytes and gamers alike.
Автор: Blizzard Entertainment Название: World of Warcraft: An Adult Coloring Book ISBN: 098970016X ISBN-13(EAN): 9780989700160 Издательство: Неизвестно Рейтинг: Цена: 1786.00 р. Наличие на складе: Нет в наличии.
Описание: An epic volume of art and behind-the-scenes insights, The World of Warcraft: An Adult Coloring Book(R) celebrates the studio's genesis by showcasing their artistry through more than 80 pieces of concept art, paintings, and sketches converted into this deluxe adult coloring book. These intricate images are inspired by the characters themselves, this coloring book has something for every World of Warcraft fan.
Автор: Cate Farrall, Marianne Lindsley Название: Professional English in Use Marketing Book with answers ISBN: 0521702690 ISBN-13(EAN): 9780521702690 Издательство: Cambridge University Press Рейтинг: Цена: 7441.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.
Автор: Harding Professor Ronald C Название: Marketing the Arts and Entertainment ISBN: 146699228X ISBN-13(EAN): 9781466992283 Издательство: Неизвестно Рейтинг: Цена: 2357.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Zackariasson Название: Video Game Marketing ISBN: 1138812277 ISBN-13(EAN): 9781138812277 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers," being a game developer isn't just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.
Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to:
- the essentials of marketing strategy;
- video games as products or services;
- marketing research for game development;
- branding video games;
- marketing through game: gamification, advergames.
Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.
Автор: Ames, Carol Название: Entertainment public relations ISBN: 1433130548 ISBN-13(EAN): 9781433130540 Издательство: Peter Lang Рейтинг: Цена: 9364.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Every show needs an audience. How do we find them? How do we reach them? How do we motivate them to buy tickets? This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry. PR cycles connect strategy to benchmarks in product development, production, and distribution, as well as to seasons and industry events.
Chapters focus on the basics and challenges of successful public relations for: blockbuster movies; independent films; network, syndicated, and streaming television; personal publicity and celebrity representation; award events; music; video games; sports; and tourism. Also discussed are charity tie-ins, public service campaigns, and corporate public relations, as well as the use of digital and social media for two-way conversations with audiences.
Sidebars give examples and instructions for writing effective entertainment media releases, media alerts, press statements, pitches, PSAs, social media postings, and campaign proposals. Other sidebars analyze the ways industry organizations use events such as the Academy Awards and the Super Bowl to build public awareness and place their industries at the center of popular culture.
This book is a valuable resource for those who already know the basic strategies, tactics, and tools of PR and for those who want to learn them in the context of the rapidly changing field of entertainment and tourism marketing.
Автор: O`Sullivan Название: Creative Arts Marketing ISBN: 1138213764 ISBN-13(EAN): 9781138213760 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Creative Arts Marketing 3rd edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.
With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice.
Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management issues, reflecting the marketing function's deeper involvement in broad organisational issues.
This fully updated and revised third edition features:
Audience diversity and audience development
The impact of digital technologies on the industry
An exploration of the increasingly complex relationship between public and private funding for the arts
Ethics and sustainability issues for arts marketers
Cultural policy changes in the industry
Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.
Описание: This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946.The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war.
Описание: This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France.
Автор: Kaser/Oelkers Название: Se Hdbd Sports & Entertainment Marketing 3E ISBN: 0538445149 ISBN-13(EAN): 9780538445146 Издательство: Cengage Learning Рейтинг: Цена: 11245.00 р. Наличие на складе: Нет в наличии.
Описание: Offering an encyclopedic survey of the state of primary-school English-language education across Asia, and exploring topics ranging from policy to curriculum, this volume presents the views not of outside experts but rather local experiences as understood and interpreted by local scholars of international standing, providing useful insights to policy makers, educators, and researchers.
Автор: Kaser Название: Ircd Sports & Entertainment Marketing 3E ISBN: 0538445181 ISBN-13(EAN): 9780538445184 Издательство: Cengage Learning Рейтинг: Цена: 27720.00 р. Наличие на складе: Нет в наличии.
Автор: Oelkers, Dotty (developing Educational Solutions) Kaser, Ken (clements High School, Sugarland Tx) Название: Sports and entertainment marketing ISBN: 0357124979 ISBN-13(EAN): 9780357124970 Издательство: Cengage Learning Рейтинг: Цена: 9819.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real-life businesses, famous athletes, and celebrities. Students work in teams to build out an expansive marketing portfolio as they apply marketing functions to real-world scenarios and strategies from awards show nominations, to analyzing super bowl ads, to planning successful product endorsements. Chapter content, features, and critical-thinking activities lead students to analyze the merits of marketing roles from influencers to third party social media companies as well as emerging strategies in social networking, data collection, fan engagement and promotions. Features throughout the textbook encourage students to research, solve problems related to exciting industries, and present their findings via group projects and preparation for BPA, DECA, and FBLA competitive events. This edition has been updated to NBEA standards, the Precision Exams Sports and Entertainment Marketing industry certification, and current CTSO performance indicators. MindTap for Sports and Entertainment Marketing, 5th edition is the online learning solution for career and technical education courses that helps teachers engage and transform today�s students into critical thinkers. Real-time course analytics and an interactive eBook, MindTap helps teachers organize and engage students. Whether you teach this course in the classroom, or in hybrid and distance learning models. MindTap for this title includes current news articles delivered by RSS feeds, digital portfolio instructions, and data analytics as well as study tools like flashcards & practice quizzes.
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