Автор: Howie Название: Managing the Tourist Destination ISBN: 1844800970 ISBN-13(EAN): 9781844800971 Издательство: Cengage Learning Рейтинг: Цена: 10294.00 р. Наличие на складе: Нет в наличии.
Описание: Structured to be used throughout one semester and designed to ensure that lecturers can adopt the book with minimum effort, this volume examines destination management using case studies to highlight examples of best practice.
Автор: Kozak Metin, Gnoth Juergen Название: Advances in Tourism Destination Marketing: Managing Networks ISBN: 1138880620 ISBN-13(EAN): 9781138880627 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing.
Автор: Baldoni John Название: Great Motivation Secrets of Great Leaders (Pod) ISBN: 1259584836 ISBN-13(EAN): 9781259584831 Издательство: McGraw-Hill Рейтинг: Цена: 2915.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
How the world's most successful leaders inspire their people to get things done
Great Motivation Secrets of Great Leaders explores the leadership styles of many of the world's most influential leaders in business, the military, sports, and politics and extracts powerful lessons that managers can put to work in their organizations. Drawing upon his years of experience as a leadership consultant, visionary, and coach, John Baldoni, author of the highly successful Great Communication Secrets of Great Leaders
Reveals the motivational techniques of Sam Walton, Mary Kay Ash, Ronald Reagan, Colleen Barrett, Col. David Hackworth, Earvin "Magic" Johnson, and other influential leaders
Distills the proven motivational techniques of great leaders into core strategies and step-by-step solutions
Explains ways for managers to use these techniques in everyday situations
Автор: Nazmi Kozak; Metin Kozak Название: Tourist Destination Management ISBN: 3030169804 ISBN-13(EAN): 9783030169800 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
Автор: Peterson Donald Название: Emerging Trends in Tourist Destination Management ISBN: 1682851273 ISBN-13(EAN): 9781682851272 Издательство: Неизвестно Цена: 24140.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism is one of the most rapidly progressing sectors of economies across the globe. Thus, research in this area has expanded beyond traditional approach. This extensive book comprises the diverse aspects of tourism and destination management such as tourism supporting infrastructure, tourism policies, strategies for tourism development, information, promotion, communication in tourism, ecotourism, etc. The case studies presented in this book will serve as a resource guide to a broad spectrum of readers. Students and professionals will benefit alike from this book.
Автор: Biggs Название: Management Consulting A Guide For Students 1E Pod Hb ISBN: 1473754127 ISBN-13(EAN): 9781473754126 Издательство: Cengage Learning Рейтинг: Цена: 25027.00 р. Наличие на складе: Нет в наличии.
Автор: Verena Schwaighofer Название: Tourist Destination Images and Local Culture ISBN: 3658045205 ISBN-13(EAN): 9783658045203 Издательство: Springer Рейтинг: Цена: 10760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into the image strategies of image developers in this country.
Описание: Bringing together leading writers from a wide range of disciplines, this book explores the tourism history and heritage of the Lake District and its construction as a cultural landscape from the mid eighteenth century to the present day It critically analyses the relationships between history, heritage, landscape.
Автор: A K Bhatia Название: The Role of TRAVEL AGENT in Managing Tourist Product ISBN: 9386245752 ISBN-13(EAN): 9789386245755 Издательство: Gazelle Book Services Рейтинг: Цена: 2143.00 р. Наличие на складе: Нет в наличии.
Описание: Retail travel agents are the most important travel intermediaries. Agents act as sales outlets for suppliers and wholesalers from whom they receive commission for any sales made. They also act as travel counsellors, advising people as to when, where, and how to travel; as salespersons actively selling travel; and as assistants, making reservations in response to customer requests. The scope and functions of a modern travel agency has increased manifold over the years. The present book The Role of Travel Agent in Managing Tourist Product explains the various concepts and operations of a travel agency in a systematic manner and makes it easier for not only students of tourism management, but also working professionals to comprehend the subject. Since customer relations is the key to the success of travel agency business, this book explains the need for understanding and retaining the customers, as it is easier to retain loyal customers than to make new ones. This book contains some additional features including Glossary of Travel Agency and Airlines Terms, Hospitality Industry Terms, Travel Trade Publications, International Tourism Periodicals, Travel Industry Journals, Education and Training in Travel and Tourism, International Organisations, Travel Related Publications of International Organisations, and Comprehensive Bibliography. Throughout the book, the approach has been to explain the concepts in a simple and exhaustive manner. The main objective of the book is to provide valuable source material on the complex subject of travel agency business to graduate as well as post-graduate and management students of travel and tourism, travel agencies, airlines and others engaged in the business of travel and tourism.
Название: Managing and marketing tourist destinations ISBN: 0415991714 ISBN-13(EAN): 9780415991711 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
Автор: Pike, Steven Название: Destination Marketing: Essentials 3rd Edition ISBN: 0367469545 ISBN-13(EAN): 9780367469542 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.
Название: Wine tourism destination management and marketing ISBN: 3030004368 ISBN-13(EAN): 9783030004361 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
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