Описание: Sports marketing is a global phenomenon and a major industry. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements. It includes a wide-ranging collection of precedents of sports marketing agreements.
Название: Emerging Technologies in Sport ISBN: 0815360630 ISBN-13(EAN): 9780815360636 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Emerging Technologies in Sport surveys the next generation of emerging technologies and considers how sport managers, governing bodies and officials can meet the challenges that they pose for sport competition, participation and events.
Автор: Desbordes Michel, Richelieu Andre Название: Global Sport Marketing: Contemporary Issues and Practice ISBN: 1138795828 ISBN-13(EAN): 9781138795822 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.
The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
Название: Women in sport leadership ISBN: 0367233258 ISBN-13(EAN): 9780367233259 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book takes an international, evidence-based perspective in examining women in sport leadership and offers future directions for scholars and practitioners.
Автор: O`Brien Название: Strategic Management in Sport ISBN: 1138290033 ISBN-13(EAN): 9781138290037 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing. Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context.
Автор: O`Brien Название: Strategic Management in Sport ISBN: 1138290025 ISBN-13(EAN): 9781138290020 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing. Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context.
Автор: Michel Desbordes, Andre Richelieu Название: International Sport Marketing: Issues and Practice ISBN: 036715109X ISBN-13(EAN): 9780367151096 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business.
Автор: Dae Hee Kwak, Yong Jae Ko, Inkyu Kang, Mark Rosentraub Название: Sport in Korea: History, development, management ISBN: 0367233525 ISBN-13(EAN): 9780367233525 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together international scholars from disciplines including sport history, sociology, journalism, economics, sport development and management to explore the significance of sport in contemporary Korea. It plots the evolution of sport in Korea and envisions the possibilities for its future.
Автор: Andrew Adams, Leigh Robinson Название: Who Owns Sport? ISBN: 036724988X ISBN-13(EAN): 9780367249885 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This fascinating collection of essays explores the complex economic, political, cultural and social claims over sport, from multi-disciplinary perspectives including philosophy, history, political science and management.
Автор: James J. Zhang, Brenda G. Pitts Название: Globalized Sport Management in Diverse Cultural Contexts ISBN: 0367209497 ISBN-13(EAN): 9780367209490 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together cutting-edge research from leading sport scholars around the world, to illuminate some of the important issues affecting sport on a global level and to demonstrate what cross-cultural management looks like in a sporting context.
Автор: OBoyle Ian Название: Leadership in Sport ISBN: 1138818259 ISBN-13(EAN): 9781138818255 Издательство: Taylor&Francis Рейтинг: Цена: 8879.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Effective leadership is essential in any sports organisation, both in the boardroom and on the training pitch. Leadership in Sport is the first textbook to examine sports leadership in the round, across both management and coaching environments. It includes a dedicated section to underpinning core leadership theories, and employs a number of case studies throughout to show how best practice is applied in real world settings.
Drawing on expertise from some of the leading academics and practitioners throughout the world, and from both disciplines, the book covers various leadership issues including:
facilitative leadership
strategic leadership
leading effective change
diversity in leadership
communication and empathy
motivation and performance.
Key conceptual questions--the nature of leadership, its role in sport, styles of leadership, what constitutes ineffective leadership--and other contemporary issues are also explored to give students and practitioners the most complete and clear picture of contemporary leadership in sport. With useful features in every chapter, such as key terms and review questions, this is an essential text for sport management or coaching degree courses.
Название: Routledge handbook of theory in sport management ISBN: 0815383991 ISBN-13(EAN): 9780815383994 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Theory is an essential element in the development of any academic discipline and sport management is no exception. This is the first book to trace the intellectual contours of theory in sport management, and to explain, critique and celebrate the importance of sport management theory in academic research, teaching and learning, and in the development of professional practice.
Written by a world-class team of international sport management scholars, each of whom has taken a leading role in developing a particular theory or framework for understanding sport management, the book covers the full span of contemporary issues, debates, themes and functional approaches, from corporate social responsibility and diversity to strategy, marketing and finance. Every chapter explores a key theoretical approach, including an overview of that theory, a discussion of the process of theory development and of how the theory has been employed in research, practice or teaching, and outlines directions for future research in that area. Each chapter includes cases and examples, as well as short illustrative commentaries from people who have used that particular theory in their work, and attempts to highlight the theory-practice links, or gaps, in that area.
For a fully-rounded understanding of what sport management is and how it should be studied, taught and practiced, a thorough grounding in theory is essential. The Routledge Handbook of Theory in Sport Management is therefore important reading for all advanced students, researchers, instructors, managers and practitioners working in this exciting field.
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