Автор: Adams, Andrew Название: Who Owns Sport? ISBN: 0367730065 ISBN-13(EAN): 9780367730062 Издательство: Taylor&Francis Рейтинг: Цена: 3520.00 р. Наличие на складе: Нет в наличии.
Автор: C. Keith Harrison, Scott Bukstein Название: Sport Business Analytics ISBN: 1498761267 ISBN-13(EAN): 9781498761260 Издательство: Taylor&Francis Рейтинг: Цена: 17609.00 р. Наличие на складе: Нет в наличии.
Описание:
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group.
The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in:
Ticket pricing
Season ticket member retention
Fan engagement
Sponsorship valuation
Customer relationship management
Digital marketing
Market research
Data visualization.
This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations.
Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.
Название: Education in sport and physical activity ISBN: 1032206063 ISBN-13(EAN): 9781032206066 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Koenig, Franca (Hertie School of Governance, Germany) Название: Sport Stadiums and Environmental Justice ISBN: 1032201819 ISBN-13(EAN): 9781032201818 Издательство: Taylor&Francis Рейтинг: Цена: 19140.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the local environmental impact of sports stadiums, and how that impact can disproportionately affect communities of color. Offering global case studies, it argues that sport organizations and other public and private stakeholders have an ethical duty to factor environmental justice into their planning processes.
Название: The Routledge Handbook of Clinical Sport Psychology ISBN: 1032038594 ISBN-13(EAN): 9781032038599 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Frawley, Stephen Название: Routledge Handbook of Sport and COVID-19 ISBN: 1032009071 ISBN-13(EAN): 9781032009070 Издательство: Taylor&Francis Рейтинг: Цена: 32921.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
The improbable story of the birth of pro basketball in Toronto
In just over 25 years, the Toronto Raptors have evolved from an intrepid expansion team to a model NBA franchise, with a front office, head coach, and player development program that sets the standard around the league. They also boast the most diverse fanbase in the NBA and play in an increasingly sought-out market, particularly as the league teems with top class international talent. But for all the success of the last decade, the beginning looked a bit different.
In Prehistoric, irreverent Raptors voice and culture writer Alex Wong explores the franchise's fascinating and unconventional inception, chronicling everything from the decision-making process behind the Jurassic Park-inspired dinosaur logo to the construction of an expansion roster to how the team approached marketing the sport of basketball in city dominated by hockey. On the court, Wong takes an insider’s look at the drafting of star point guard Damon Stoudamire, the cast of misfits and forgotten players who formed the first-year roster, and highlights from the inaugural season, including the first-ever game and even a win over Michael Jordan and the 72-win Bulls.
The Raptors boldly and intentionally pursued a much different audience than the Toronto Maple Leafs, and Prehistoric additionally explores what a professional basketball team in Toronto meant to an immigrant community that had never been so directly acknowledged by professional sports. The result is a team that has survived growing pains and captured the heart of a city, as told in this essential origin story.
Автор: Karg, Adam Название: Strategic Sport Marketing ISBN: 1032219092 ISBN-13(EAN): 9781032219097 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Нет в наличии.
Автор: O`Boyle Название: Organisational Performance Management in Sport ISBN: 1138941328 ISBN-13(EAN): 9781138941328 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Effective performance management systems are essential in any successful organisation. In both commercial sport business and not-for-profit sport organisations, the pressure to follow international best practice in performance management has grown significantly in recent years. Organisational Performance Management in Sport is the first book to show how performance management concepts, tools and principles can be applied in the modern sport environment.
Linking theory and practice throughout, the book defines fundamental performance parameters impacting on sport organisations, and introduces key issues such as individual performance management through to board-level governance structures, presenting extended real-world case studies and practitioner perspectives. As such, it offers the most clear and complete outline of performance management in sport organisations available.
With case studies, insight boxes and industry examples integrated throughout the text, Organisational Performance Management in Sport offers accessible and vital reading for all sport management students, researchers and professionals with an interest in this important area of sport management research and practice.
Автор: Hums, Mary A. (university Of Louisville, Usa) Kluch, Yannick (virginia Commonwealth University, Usa) Schmidt, Sam H. (university Of Wisconsin - La Cro Название: Governance and policy in sport organizations ISBN: 1032300426 ISBN-13(EAN): 9781032300429 Издательство: Taylor&Francis Рейтинг: Цена: 9186.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The fifth edition of this hugely successful textbook introduces readers to the power and politics of sport organizations. It explores the managerial activities essential to good governance and policy development, and looks at the structure and functions of individual organizations within the larger context of the global sport industry.
Автор: Edwards, Allan , Skinner, James Название: Qualitative Research in Sport Management ISBN: 0367426595 ISBN-13(EAN): 9780367426590 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new edition is a user-friendly introduction to qualitative methods in sport management. Covering the full research process from research planning to reporting results, this edition includes expanded coverage of cutting-edge areas including digital and social media research, critical realism and social network analysis.
Автор: King, Neil Название: Sport Governance ISBN: 1138654329 ISBN-13(EAN): 9781138654327 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Нет в наличии.
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