Market Mediations: Semiotic Investigations on Consumers, Objects and Brands, Heilbrunn B.

Автор: Caroline Marti
Название: Cultural Mediations of Brands: Unadvertization and Quest for Authority
ISBN: 1786304570 ISBN-13(EAN): 9781786304575
Издательство: Wiley
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Цена: 22010.00 р.
Наличие на складе: Поставка под заказ.

Описание: A comprehensive text that focuses on methods to assess and develop interventions for people with functional-cognitive impairments. Numerous videos, practical how-to information, theoretical bases, OTPF-3 alignment, and current evidence guide students and clinicians in integrating assessment information into the context of clinical care. Includes free access to online content.

Автор: Heilbrunn
Название: Market Mediations
ISBN: 1137509961 ISBN-13(EAN): 9781137509963
Издательство: Springer
Рейтинг:
Цена: 15372.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.